Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2015
 •  Procter & Gamble Ready To Name Lafley Replacement  •  Novel Surfactant By BASF, Solazyme  •  Digital Beauty Is Big Business  •  Bangstyle Adds Fromm to Brand List  •  Marc Rey Named President & CEO of Shiseido Americas

Americans Are Still Cutting Back

The new American frugality appears to be lingering. According to a new poll released today by Harris Interactive, almost two-thirds of U.S. adults say they are purchasing more generic brands to save money, slightly up from February when 63% said they were doing this. And when it comes to specific behaviors that affect personal care and beauty spending, they’re exhibiting similar behavior, such as  going to the hairdresser or barber less often (38%). 

Surely, that is not good news for salon hair care brands, but for firms selling detergent and other laundry aids, maybe there’s a silver lining in all this focus on cost cutting. According to Harris, 24% of those polled have cut down on dry cleaning—which means there should be more laundry being done at home.

The Harris Poll was conducted online within the U.S. between June 14 -21 among 2,227 adults.