The Spring Fragrance Market
Some marketers are launching new scents that play off existing brands and others are adding new sporty varieties. All have different notes, nuances and positioning, however they all have one thing in common: to beat the odds and become the next big seller.

The Ethnic Hair Care Market
Relaxers and coloring products dominate the ethnic hair care market and several marketers are targeting consumers with new products that relax and color hair. Convenience is important, but African American hair care consumers demand conditioning and protection against dryness and breakage above all else.

Disinfectants Have Their Day
With consumer concern spreading over germs, marketers are rolling out new disinfectant household products