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December 1999 The Household Cleaner Market
Consumers remain germ-phobic but marketers are making it

Bar and Liquid Soaps
The traditional soap market has been transformed by smaller marketers offering a variety of niche products.

The Hair Care Market
With an estimated 50% of women coloring their hair, sales of hair color are rising steadily. At the same time, specially formulated shampoos and conditioners are emerging to combat hair and scalp problems.
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