A variety of formulation upgrades and packaging changes.
What’s new at Avon? A lot according to sources at the cosmetic manufactuer. Here’s a look at some recent launches available now through represenatives:
Ultra Color Lipstick ($8): is being touted for a new formula, new shades and new packaging. Pure Revealing Technology and self-renewing pigments are said to delivers vibrant colors that stay true to shade. Lip-nourishing shea butter, omega oil, arctic berry and vitamin E round out the mis. New packaging offers a clear view window so you can see your shade instantly. Designed for different skin tones, this SKU is available in a whopping 55 shades with soft matte, satin and shimmer finishes.
Ultra Glazewear Lip Gloss ($6): also got a makeover inside and out with similar ingredients as the listing and new “modern” packaging, said the company. This product is available in 23 shades with cream, shimmer and sparkle finishes.
A new SKU, Ultra Color Lip Crayon ($8), debuted in 10 shades with a shimmer finish. Avon also added new shades of its
Ultra Glimmersticks Lip Liner ($7).
True Color Eye Shadow ($7): has a new formula, new shades and new packaging! Avon’s essential shadow collection is reformulated with Pure Revealing Technology for rich, saturated color that glides on exactly as in the palette, said the company. 14 Quads are available with new packaging that features step-by-step application education. Also available in 11 Duos and 20 Single shades.
Avon also added new shades to its True Color 8-in-1 Eye Shadow Palettes ($10), Supershock Gel Eyeliner Pencils ($8) and Kohl Eye Liners ($7).