Blonde is Big...the Lighter the Better

Platinum locks are striking and always in style.

By Melissa Meisel, Associate Editor

Winter white blonde hair is magical; coveted by many but attainable by few.  The privilege of this awe-inspiring shade is for the most dedicated divas; deserving the attention it brings.
According to sources at Pravana,  platinum hair is easier to achieve on hair that is naturally in the light blonde range; and  lightening naturally darker hair to a level 10 with no remaining yellow may take multiple applications and considerable time.

Pravana’s Pure Light Power Lightener is designed to lift seven levels and beyond, and its time-release controlled processing is great for anyone looking to achieve those higher levels of lift, according to the company.
Once you’ve achieved the lightest blonde level 10 results, Pravana ChromaSilk 10.07 is the perfect sheer violet to give hair that beautiful, bright, winter white tone, or add a touch of silver to your color with ChromaSilk 10.02. 
Maintaining beautifully shiny, healthy, and true-to-tone platinum hair requires quality at-home care and a visit to the salon every 3-4 weeks. Not only does your out growth need to be touched up, but the tone will need to be refreshed regularly. Pravana’s Pure Light Brightening Shampoo and Conditioner will help clients maintain their platinum tone and high-shine at home.

Now, what’s next for brunettes?