Marketing News

  • Model Suki Waterhouse named first “Mercier Muse”

    May 1, 2017
    It’s a triple hit: Laura Mercier named model Suki Waterhouse as its first “Mercier Muse,” a new program celebrating individuality, and the face of its Fall 2017 and Spring 2018 campaigns. Her promotions coincide with the launch of t…


  • Aqua Velva Celebrates 100th Anniversary

    May 1, 2017
    America’s first after shave, Aqua Velva, is launching a 5-in-1 Sensitive After Shave Balm timed to its 100th anniversary. According to the company, its unique new formula prevents or relieves the top five shaving-related issues men with sensiti…


  • Rembrandt Revamps Website

    May 1, 2017
    Rembrandt has revamped its website and is rolling out social media properties and a comprehensive digital advertising campaign this month. The updated brand position encourages consumers to love and care for their uniquely beautiful smiles, according…


  • Newly Announced Partnership, Perfect365 and Anna Sui Cosmetics

    May 1, 2017
    In a newly announced partnership, Perfect365 users will have access to experiment with four different Anna Sui Cosmetics digital makeup looks within the app, including the newest look “Warm and Fuzzy” and “Bold and Beautiful.”…


  • CVS Pharmacy Launches 'K-Beauty HQ'

    May 1, 2017
    CVS Pharmacy is launching its new “K-Beauty HQ” at 2,100 CVS Pharmacy stores nationwide, making this one of the largest Korean beauty initiatives globally. More than 100 new products from South Korean beauty brands, some of which will be…


  • Laneige Available Online

    May 1, 2017
    Laneige products are available for purchase for the first time on its website and the brand Korean beauty brand is expanding to Sephora online and in stores later this year. “By extending the availability of Laneige through our new ecommer…


  • Honest Company Enters Babies 'R' Us

    May 1, 2017
    The Honest Company’s products will be moving into Babies“R”Us stores across the US, with an expanded assortment and sizes offered online at Babiesrus.com. Products include wipes, lotions, sun care and formula, with home care items s…


  • Waterpik Water Flossers Ears ADA Seal of Acceptance

    May 1, 2017
    Oral care brand Waterpik has received the American Dental Association Seal of Acceptance for Waterpik Water Flossers. While more than 200 products carry the ADA Seal of Acceptance, the Waterpik Water Flosser is the first and only powered interdental…


  • Reese Witherspoon To Tell Stories for Elizabeth Arden

    May 1, 2017
    Elizabeth Arden has signed entrepreneur and Academy Award winning actress Reese Witherspoon as “storyteller-in-chief.” In this multi-faceted role, Witherspoon will help to shape the brand’s narrative, through its advertising campaig…


  • Guinness World Record

    May 1, 2017
    Smashbox Cosmetics now holds the Guinness World Record for “The Most Valuable Lip Art” in a special creation. The company collaborated with makeup artist Vlada Haggerty—best known for her dripping, drenched, jaw-dropping liquid lip-…


  • Marketers and Influencers Take Note: FTC is Watching

    April 25, 2017
    FTC is looking more closely at promotions and endorsements on social media.


  • Becca & Chrissy Teigen Launch Line

    Becca & Chrissy Teigen Launch Line

    April 15, 2017
    Color cosmetics collection due out soon.


  • My UV Patch Wins Nudge for Good Award

    My UV Patch Wins Nudge for Good Award

    April 11, 2017
    La Roche Posay device reduces incidence of UV damage.


  • Shiseido Americas Buys Agency

    April 3, 2017
    Shiseido Americas Corporation has acquired JWalk, a full-service creative agency,  a deal that will bring cutting-edge creative and digital design power to support the company’s brands. JWalk has a long-standing relationship with Shiseido,…


  • SC Johnson Preserves the Amazon

    April 3, 2017
    SC Johnson has launched an acre-for-acre match challenge to help protect the Amazon rainforest. For every acre protected through Conservation International (CI), the company will double donations, for a total of 10,000 acres. The acre challenge is pa…