Marketing News

  • Marketers and Influencers Take Note: FTC is Watching

    April 25, 2017
    FTC is looking more closely at promotions and endorsements on social media.


  • Becca & Chrissy Teigen Launch Line

    Becca & Chrissy Teigen Launch Line

    April 15, 2017
    Color cosmetics collection due out soon.


  • My UV Patch Wins Nudge for Good Award

    My UV Patch Wins Nudge for Good Award

    April 11, 2017
    La Roche Posay device reduces incidence of UV damage.


  • Shiseido Americas Buys Agency

    April 3, 2017
    Shiseido Americas Corporation has acquired JWalk, a full-service creative agency,  a deal that will bring cutting-edge creative and digital design power to support the company’s brands. JWalk has a long-standing relationship with Shiseido,…


  • SC Johnson Preserves the Amazon

    April 3, 2017
    SC Johnson has launched an acre-for-acre match challenge to help protect the Amazon rainforest. For every acre protected through Conservation International (CI), the company will double donations, for a total of 10,000 acres. The acre challenge is pa…


  • Colgate's Ready for Its Closeup!

    April 3, 2017
    To promote the newest SKU in the Colgate Optic White portfolio, Radiant Toothpaste, Colgate partnered with makeup specialist Mario Dedivanovic. He kicked off his tie-up with the brand by hosting an Instagram Live session.…


  • Min Liu's for MAC

    April 3, 2017
    Min Liu for M∙A∙C, the brand’s latest mash-up collection, is available online and in select markets this month.…


  • X Out Signs Up Cameron Dallas

    April 3, 2017
    Digital celebrity Cameron Dallas, who stars in the Netflix series “Chasing Cameron” and is co-producing the global touring convention MAGCON, is now an X OUT spokesperson. Dallas has more than 35 million followers across five different so…


  • Neutrogena Courts Latinas

    April 3, 2017
    Neutrogena was the title sponsor of the 2017 #WeAllGrow Summit, a professional conference for Latinas in the digital space that took place in early March in Long Beach, CA. As the official title sponsor, Neutrogena treated 30 attendees to an exc…


  • Galderma Teams with Colorscience

    April 3, 2017
    Galderma’s marketing collaboration with Colorescience is aimed at individuals seeking innovative daily skin care products that can be used in conjunction with traditional facial injectable aesthetic treatments. Research shows that there are cur…


  • Rinse, Recycle Repeat

    April 3, 2017
    With statistics showing that nearly half of Americans do not recycle their beauty and personal care products, Garnier and DoSomething.org have teamed up to launch a national campaign and college campus competition to educate America’s youth abo…


  • P&G Says, 'Go Fish!'

    April 3, 2017
    Fish on! The Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, has extended its partnership with Procter & Gamble and will continue to feature the Old Spice brand and products in 2017.…


  • Kiehl's Tackles Cancer

    April 3, 2017
    In honor of its commitment to women’s health, Kiehl’s Since 1851 donated $50,000 to Bright Pink, the national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. According to the L’O…


  • Cargo Hitches Its Wagon to Neon Hitch

    April 3, 2017
    Cargo Cosmetics has tapped pop sensation Neon Hitch as the face of its Fall/Holiday 2017 collection. Additionally, the brand will unveil a limited-edition capsule collection inspired and co-designed by the electropop singer and songwriter.  …


  • A Natural Fit

    April 3, 2017
    Birkenstock is stepping into a new category. The German-based maker of the iconic sandals is rolling out a line of personal care products it says are “developed and produced in Germany using the finest natural ingredients and certified in accor…