Marketing News

  • Madison Reed has partnered with Sephora

    September 1, 2015
    Direct-to-consumer hair care brand Madison Reed has partnered with Sephora to sell its Root Touch Up brush-on powder in Sephora stores nationwide and online. Madison Reed’s Root Touch Up will be available in Sephora stores for $30. …


  • Vermont Soap was a primary sponsor of the Vermont Organic Valley Jam

    September 1, 2015
    Vermont Soap was a primary sponsor of the Vermont Organic Valley Jam, a music, jamming and camping festival held in Stockbridge, VT. At the event, bands such as Gang of Thieves, Crundlefunk, Haley Jane and the Primates, Holy Ghost, Tent Revival,…


  • Jergens Skincare launched “You’re More Than Just A Pretty Face” campaign

    September 1, 2015
    Kao USA Inc.’s Jergens Skincare brand has launched the “You’re More Than Just A Pretty Face” integrated campaign, the first Jergens master brand campaign.  The new campaign leverages a key consumer insight: women tend to…


  • #ShareYourLegacy campaign

    September 1, 2015
    H2O+, which is exclusive worldwide provider for in-room amenities of Disney resort, vacation club and cruise line properties, is teaming up with Disney Music Group to commemorate the release of Walt Disney Records The Legacy Collection through an emp…


  • SC Johnson’s Shout brand sponsored The Color Run

    September 1, 2015
    For the second year in a row, SC Johnson’s Shout brand sponsored The Color Run. Music superstar and Spice Girl Mel B. took part in one of the 5K dashes at Dodger Stadium in Los Angeles. …


  • Scentbird is adding a fragrance subscription service for men

    September 1, 2015
    Scentbird is adding a fragrance subscription service for men. For $14.95 a month, clients can select from hundreds of designer colognes—including those by Giorgio Armani, Burberry, Dolce & Gabbana, Tom Ford and Ralph Lauren—which are…


  • FarmHouse Fresh sponsored the first Signature Beauty Soiree

    September 1, 2015
    FarmHouse Fresh sponsored the first Signature Beauty Soiree experience organized by Coco and Curls at The Spa at The Hotel Hershey. “We love supporting events that bring women from diverse backgrounds together in positive environments tha…


  • Luzern Laboratories has forged a partnership with the Breast Cancer Fund

    September 1, 2015
    Luxury skin care line Luzern Laboratories has forged a partnership with the Breast Cancer Fund. To coincide with the launch of the Bio-Suisse Lip Enhancing Treatment and Bio-Suisse Lash and Brow Enhancing Treatment, Luzern is donating 25% of the proc…


  • Redken has named brand muses

    September 1, 2015
    Hair care muse update: Redken has named actress and model Suki Waterhouse and model, DJ and trendsetter Amber Le Bon (daughter of Duran Duran rocker Simon Le Bon) as brand muses. They join a line of muses and trend creators that include Lea T and So…


  • International Skin Care Techniques Workshop

    September 1, 2015
    The International Dermal Institute (IDI) has trained more than 100,000 of the world’s top skin therapists, and in celebration of that achievement, IDI will offer its most popular class, “International Skin Care Techniques Workshop,”…


  • Pravana has rolled out Pure Light Balayage Lightener

    September 1, 2015
    Salon brand Pravana has rolled out Pure Light Balayage Lightener, an innovative, specially formulated lightener designed for the artistic, free-hand form of highlighting. The company partnered with hair guru and balayage expert Guy Tang to develop a…


  • Bluetooth in oral care

    September 1, 2015
    There’s more Bluetooth in oral care these days. Philips Sonicare is rolling out a new rechargeable toothbrush equipped with Bluetooth wireless technology and an interactive coaching app that helps motivate kids ages three and up to learn to bru…


  • miraDry System cleared by FDA for treatment of unwanted underarm hair

    September 1, 2015
    Aesthetics firm Miramar Labs’ miraDry System has received clearance from the US FDA for the treatment of unwanted underarm hair, and permanent reduction of underarm hair of all colors. miraDry is the technology FDA cleared for the treatment of…


  • The Pure Color Envy Matte Lipstick collection

    September 1, 2015
    Model Joan Smalls has teamed up with Estée Lauder on a line of lipsticks. The Pure Color Envy Matte Lipstick collection includes 12 matte shades like Neon Azalea (pink), Extrovert (eggplant purple), Shameless Violet, and Commanding, a black ch…


  • Get Game Ready campaign

    September 1, 2015
    Unilever has teamed up with Philadelphia Eagles’ running back DeMarco Murray. Launching in stores nationwide this month, the Get Game Ready campaign offers men grooming options from products across the Unilever men’s personal care portfo…