Marketing News


  • A New Light on Sunscreen

    Gadgets are big in beauty, and a new venture is raising funds to finalize the launch of a special camera that can help consumers better protect themselves from damaging UV rays.   Voxelight is the company behind Sunscreenr, a small camer…
    09.01.16

  • Girls Grow Strong with STEM

    The L’Oréal USA For Women in Science (FWIS) program revealed the winners of its Changing the Face of STEM Mentoring Grants (CTFS), a newly established program designed to support former fellows in their efforts to inspire the next genera…
    09.01.16

  • La Roche-Posay Patches Things Up

    This month, La Roche-Posay is officially rolling out to consumers the My UV Patch, its stretchable skin sensor is designed to monitor UV radiation in real-time. It is available free of charge via La Roche-Posay’s website and through key physici…
    09.01.16

  • FTC Issues Warnings Over Zika Claims

    The Federal Trade Commission (FTC) sent 10 warning letters to online marketers selling products that purportedly provide protection from the Zika virus. According to FTC, it appears that some online marketers may be trying to take advantage of consum…
    09.01.16

  • Clorox Helps School Teachers

    Clorox is making a $100,000 donation to DonorsChoose.org, a charity website that helps teachers get the funds they need for various classroom projects and supplies. With the donation, Clorox provides a “Double Your Impact” offer on Donors…
    09.01.16

  • It's About Face for P&G

    About face? According to reports, P&G will cut down on the number of ads it places on Facebook.…
    09.01.16

  • Walmart Buys Jet

    Wal-Mart Stores, Inc. is acquiring e-comm company Jet for approximately $3 billion in cash, a portion of which will be paid over time. Additionally, $300 million of Walmart shares will be paid over time as part of the transaction.   …
    09.01.16

  • Matrix Taps Tabitha

    Known for her signature platinum pixie and tough love approach, hair guru Tabatha Coffey—star of Bravo TV’s Tabatha Takes Over—has been named Matrix global business ambassador. In this role, Coffey will support the company, its d…
    09.01.16

  • Mary Kay Gets Younger

    Mary Kay says its independent sales force is getting younger and more diverse. In fact, nearly 50% of new Mary Kay independent beauty consultants are ages 18-34, and more than 50% of new consultants are Latina, Asian or African American. More than 15…
    09.01.16

  • Ultra Signs Julep

    Julep announced a national retail distribution partnership with Ulta. The beauty brand has selected 57 of its most popular items for Ulta Beauty including its favorite Love Your Bare Face Cleansing Oil, It’s Whipped Matte Lip Mousse and three e…
    09.01.16

  • Tom's of Maine Greens Schools

    The Tom’s of Maine “Green Your School Fund” is investing in kids and asking for consumers’ help in determining the most creative environmental projects submitted by educators nationwide by voting daily on greenschoolfund.com t…
    09.01.16

  • Mr. Bubble Goes Luxe

    Mr. Bubble isn’t just for kids now that The Village Company, parent of the venerable bath brand, is rolling out new suite of pampering products for adults called Luxe by Mr. Bubble. “Mr. Bubble is synonymous with childhood fun but even…
    09.01.16

  • My Black Is Beautiful Is 10

    Procter & Gamble’s My Black Is Beautiful recently marked its 10th anniversary of participation at the Essence Festival in New Orleans.…
    09.01.16

  • Miss USA Promotes Farouk

    Miss USA 2016, Deshauna Barber, recently participated in a photo shoot for the launch of CHI’s Deep Brilliance Olive and Monoi Oil Hair Care line. The shoot was held at Farouk Systems’ headquarters in Houston, TX and will be part of the l…
    09.01.16

  • Ashley & Mary-Kate & Elizabeth & James

    Under Ashley Olsen and Mary-Kate Olsen’s creative direction, Elizabeth and James has rolled out two new fragrances: Elizabeth and James Nirvana Rose and Elizabeth and James Nirvana Bourbon. Elizabeth and James Nirvana Rose is described as…
    09.01.16

  • Pravana's in the Pink

    For October, Pravana is once again releasing a pink Limited Edition Nevo Intense Therapy Leave-In Treatment, a bestseller in the gluten-free, vegan styling and care line, and must-have for every salon. For every bottle sold of the Limited Edition Int…
    09.01.16

  • Kiehl's Is Flying High

    Amenities news: Delta Air Lines’ amenity kits recently received a facelift that includes Kiehl’s Since 1851, specifically its Lip Balm #1 and grapefruit-scented Deluxe Hand and Body Lotion with Aloe Vera and Oatmeal. Also, luxury cruise l…
    09.01.16

  • Love Is On...at Revlon

    For the second year in a row, Revlon will host the Revlon Love Is On Million Dollar Challenge on CrowdRise.com. This year, the company is opening up the competition to a much broader range of women’s health causes. This year’s challenge k…
    09.01.16

  • Make Up For Ever Props Stage Artists

    Make Up For Ever and Swedish duo Icona Pop have teamed up in a new campaign that the beauty brand says reaffirms its commitment to stage artists and to the different personalities that populate its world.…
    09.01.16

  • Baseball, Hot Dogs and Detergent?

    Players, parents and fans at the annual Little League Baseball World Series were treated to fun games, great prizes and much more at the Dirt-Free Dugout Experience, an on-site consumer activation created by All laundry detergent and Snuggle fabric s…
    09.01.16