Marketing News


  • Singer Enrique Iglesias

    Singer Enrique Iglesias has been signed by Estée Lauder for a sexy new Tommy Hilfiger men’s fragrance, True Star Men. The fragrance targets 18-25-year olds. The scent hits counters this fall.…
    11.22.05

  • Men and women on the go

    Men and women on the go can fit in a little relaxation with British brand Temple Spa. The unisex products are dubbed “a spa to go.” Treatments, fragrances and lotions sport such names as Drift Away, Take a Grip, Get a Life and Be Gone. In…
    11.22.05

  • l Women of color can achieve the perfect tone

    Women of color can achieve the perfect tone with Black Radiance Perfect Tone loose powders. The powders provide a sheer to natural matte finish that minimizes shine and evens out skin tone. The oil-absorbing formula ensures the finished look will nev…
    11.22.05

  • Procter & Gamble Launches Tide Coldwater for Laundry

    Procter & Gamble introduced Tide Coldwater, a laundry detergent designed to clean in lower temperatures, in January. Company executives said Tide Coldwater provides a deep clean that is fabric- and color-safe. Product development was fueled by co…
    11.22.05

  • Tropez welcomes spring

    Tropez welcomes spring with Temptations, a seasonal collection of colorful lip gloss-filled flower pots. The lip glosses glaze lips with a hint of flirty color. The creamy formula both protects and smoothes lips. Temptations are available in Baby&rsq…
    11.22.05

  • Nioxin extended its Smoothing Reflectives

    Nioxin extended its Smoothing Reflectives styling collection with Extra Hold styling gel and Fast Finish Extra Hold aerosol hairspray. They contain SmoothPlex, a blend of silk amino acids and kukui oil that provides non-oily moisturization, according…
    11.22.05

  • Procter & Gamble is grooming its Pantene brand

    Procter & Gamble is grooming its Pantene brand with several new launches. Slated for this year are Expressions, a color care collection; a Hispanic brand called Extra Straight; a reformulation of the basic Pantene line and new styling and treatme…
    11.22.05

  • Bloomingdales, New York City,

    Bloomingdale’s, New York City, added a new Molton Brown counter in December to offer more than the usual cookie-cutter department store look, according to company executives. The beauty floor of the store was repositioned with new brands, such…
    11.22.05

  • Gap Scent Editions will make a fragrance

    Gap Scent Editions will make a fragrance statement in Gap stores next month. The collection of 12 mix-and-match fragrance oils can be blended to the preference of the wearer. Gap Scent Editions were developed with Robertet and Cosmo Interna-tional Fr…
    11.22.05

  • The Suddenly Sun UV-free tanning system

    The Suddenly Sun UV-free tanning system is new from California Tan, Los Angeles. The Suddenly Sun line includes five items—primer, self-tanner lotion, self-tanner spray, extender and bronzing powder—to deliver and maintain sexy, bronzed s…
    11.22.05

  • Thierry Mugler has added three new stars

    Thierry Mugler has added three new “stars” to its Angel fragrance collection, due out in April. The original Angel star-shaped bottle was also modified for the new Peony Angel, Lily Angel and Violet Angel scents, with new colors. The scen…
    11.22.05

  • Jonel, City of Industry, CA,

    Jonel, City of Industry, CA, offers the Personal Salon Safety kit in response to a recent epidemic of bacterial and fungal infections in nail salons. The kit includes 12 professional quality manicure and pedicure tools that are easy to take to the sa…
    11.22.05

  • Moschino launched I Love Love

    Moschino launched I Love Love, the newest scent under its Cheap and Chic label. The fragrance will have a soft launch this spring. Company executives said the fragrance could generate $20 million worldwide for Moschino’s licensee, EuroItalia.…
    11.22.05

  • Forty eight-year-old Bo Derek

    Forty eight-year-old Bo Derek revealed her secret to great skin with her endorsement of SkinMedica’s Tissue Nutrient Solution (TNS) Recovery complex family of products. Company executives said Ms. Derek credits TNS products for maintaining the…
    11.22.05

  • Cosmetic makeover artist Christi Harris

    Cosmetic makeover artist Christi Harris offers a collection of treatment products at Nordstrom stores in Houston, Austin and Plano, TX. Christi Harris Co. items include hair care and styling products, anti-aging skin products and body treatment elixi…
    11.22.05

  • P&G is on a search for the new Crest kid

    P&G is on a search for the new “Crest kid.” Crest launched a nationwide search for the next “Crest kid” to celebrate the brand’s 50th birthday. The winner will appear in a modern-day version of the famous “Look…
    11.22.05

  • Florestas Organic Botanical introduces Ikove

    Florestas Organic Botanical introduces Ikove by Floretas, a natural personal care line made with Amazon rain forest ingredients. Brazillian culture is hot and rain forest products offer real benefits, according to Florestas executives. The eight SKU…
    11.22.05

  • Great hair is the mark of a great man,

    Great hair is the mark of a great man, according to executives at Stamford, CT-based Mark for Men. The hair care treatment line was developed with Shiseido research and technology to restore strength, fullness, shine and manageability to the hair. Pr…
    11.22.05

  • For smooth-as-silk hair,

    For smooth-as-silk hair, Senscience International launched Senscience Silk Moisture shampoo and conditioner, a cleansing and conditioning duo that provide “ultimate hydration” and reinforce every strand of hair. Silk Moisture shampoo help…
    11.22.05

  • Denver, CO-based American Crew

    Denver, CO-based American Crew added two new products to its Citrus Mint hair styling collection. Citrus Mint Finishing cream utilizes glycerin, hydrolyzed wheat protein, lanolin and lecithin to impart definition, texture, a low hold and natural shin…
    11.22.05