Marketing News


  • Liz Claiborne launches its latest fragrance, simply called Liz, this

    Liz Claiborne launches its latest fragrance, simply called Liz, this month. Created by Jean-Marc Chaillan, Pascal Gaurin and Laurent Le Guernec of International Flavors and Fragrances, the scent has top notes of frosted mandarin, crisp pear, melon an…
    12.09.05

  • l Barbie is entering the hair care foray this month with the intro

    Barbie is entering the hair care foray this month with the introduction of four products targeting kids ages 5 to 9. Mattel worked with MZB Personal Care to create the four items, which include Barbie Watermelon Burst 2-in-1 shampoo, Barbie Grape Squ…
    12.09.05

  • Men are sensitive, after all. At least that

    Men are sensitive, after all. At least that’s what Nivea thinks. This May, the company is launching two new products for sensitive skin within the Nivea for Men collection. Nivea for Men Sensitive Face wash and Nivea for Men Sensitive lotion wi…
    12.09.05

  • Sebastian Trucco has extended its Exotica col

    Sebastian Trucco has extended its Exotica collection to include Exotica Body bronzer, a lotion that washes off with soap and water. Neither a self-tanner nor containing SPF, it gives temporary bronze color and golden shimmer wherever it is applied on…
    12.09.05

  • Aromatherapy has never been more portable than it is with Spa

    Aromatherapy has never been more portable than it is with Spa Effects Lip balms from Blistex. The balms are available in three soothing, spa-like blends: Uplifting, Renewing and Relaxing. A pack of three retails for $3.49…
    12.09.05

  • Leading male AP/Deo brand Old Spice continued its association

    Leading male AP/Deo brand Old Spice continued its association with the fast-paced world of NASCAR with its first-ever Busch Series appearance. Joe Gibbs racing driver Tony Stewart, who has been sponsored by Old Spice for five seasons, drove the #33 O…
    12.09.05

  • Tahitian Noni International is expanding its business with the

    Tahitian Noni International is expanding its business with the launch of two new lines. TePoema, a natural skin care line, includes 11 facial products for daily skin care that help fight micro-swelling—the skin’s natural reaction to the e…
    12.09.05

  • Shantel Medical Supply Corp. intro

    Shantel Medical Supply Corp. introduces Dermaphenolics, a polyphenol-based anti-aging skin care system. All the products in the line feature natural ingredients with high polyphenol content such as red wine, white tea and caffeine extracts. The line…
    12.09.05

  • The newest addition to Sexy Hair Concepts Silky

    The newest addition to Sexy Hair Concepts’ Silky Sexy Hair collection is Satin Medium Hold Soft hairspray. The non-aerosol product has a delicate apple fragrance and contains silk amino acids and wheat protein to add moisture and restore shine…
    12.09.05

  • Markwins International Corp. acquired Canadian-

    Markwins International Corp. acquired Canadian-based Soho Cosmetics. The deal will expand Markwins’ distribution in Canada and introduce the new mid-priced cosmetics brand to the U.S. market, which will be relaunched in the next six months, acc…
    12.09.05

  • Pampers is honoring the best performances by

    Pampers is honoring the “best performances by babies in film” by showing selected bits from family-friendly flicks on www.pampers.com. Along with honoring the best babies in film, Pampers also is giving parents an opportunity to create an…
    12.09.05

  • Clarins will introduce Miss Me, the debut women's fragrance for

    Clarins will introduce Miss Me, the debut women’s fragrance for fashion label Stella Cadente, next month. The fragrance boasts notes of silk tree flower, peony and orange blossom orbit around a warm heart of tolu balm, Peruvian balm and Siam be…
    12.09.05

  • Doctors Dermatologic Formula

    Doctor’s Dermatologic Formula (DDF) has repackaged its entire line of products so they are easier to locate on shelves. Boxes are now color-coded by skin concern and list whether the product is designed to cleanse, protect or treat, making it e…
    12.09.05

  • Coty, Inc. recruited one of the UKs most famous celebrity coup-

    Coty, Inc. recruited one of the UK’s most famous celebrity coup- les, Victoria and David Beckham, to build what the company calls a Beckham Beauty House during the next 10 years. The Beckham Beauty House, which will fall under Coty’s Lanc…
    12.09.05

  • The LVMH Moet Hennessey Louis Vuitton-owned lux

    The LVMH Moet Hennessey Louis Vuitton-owned luxury label and its beauty licensee, Inter Parfums, introduced Celine Fever this month. The women’s and men’s scents are meant to play off the paradoxes inherent in the Celine brand, according…
    12.09.05

  • Elizabeth Arden, Del Labs Create Nail Care Line

    Del Labs and Elizabeth Arden have created the Elizabeth Arden Red Door Nail Care Collection. The nail lacquer collection features a wide range of colors, including special seasonal color collections, which reflect seasonal trends, as well as the indu…
    12.02.05

  • Institut DERMeds new antioxidant Eye Serum is formulated with

    Institut’ DERMed’s new antioxidant Eye Serum is formulated with spin trap molecules and antioxidants to neutralize damaging free radicals, correcting and preventing premature aging of the delicate skin around the eyes, according to the co…
    12.02.05

  • Rasage Perfect Shaving Mask promotes a smooth, close shave

    Rasage Perfect Shaving Mask promotes a smooth, close shave allowing the razor blade to slide easily over skin without causing irritation. When used once or twice a week, the product helps to detoxify and oxygentate the epidermis, which prevents ingro…
    12.02.05

  • For the well groomed man who is always

    For the well groomed man who is always on the go, an accessible grooming kit is now offered by Men-u, Chicago, IL. Men-u’s Shave/Face Kit is effortless and convenient, while delivering high-performance results, according to the company. It con…
    12.02.05

  • Aloette Introduces Flawless Line

    Aloette Introduces Flawless Line Perfecting Serum. A combination age defying treatment, skin primer and pore minimizer, Aloette Flawless Skin Perfecting Serum’s triple-action formula works three ways to give skin a smooth, glowing appearance, a…
    12.02.05