Marketing News


  • Gap Scent Editions will make a fragrance

    Gap Scent Editions will make a fragrance statement in Gap stores next month. The collection of 12 mix-and-match fragrance oils can be blended to the preference of the wearer. Gap Scent Editions were developed with Robertet and Cosmo Interna-tional Fr…
    11.22.05

  • The Suddenly Sun UV-free tanning system

    The Suddenly Sun UV-free tanning system is new from California Tan, Los Angeles. The Suddenly Sun line includes five items—primer, self-tanner lotion, self-tanner spray, extender and bronzing powder—to deliver and maintain sexy, bronzed s…
    11.22.05

  • Thierry Mugler has added three new stars

    Thierry Mugler has added three new “stars” to its Angel fragrance collection, due out in April. The original Angel star-shaped bottle was also modified for the new Peony Angel, Lily Angel and Violet Angel scents, with new colors. The scen…
    11.22.05

  • Jonel, City of Industry, CA,

    Jonel, City of Industry, CA, offers the Personal Salon Safety kit in response to a recent epidemic of bacterial and fungal infections in nail salons. The kit includes 12 professional quality manicure and pedicure tools that are easy to take to the sa…
    11.22.05

  • Moschino launched I Love Love

    Moschino launched I Love Love, the newest scent under its Cheap and Chic label. The fragrance will have a soft launch this spring. Company executives said the fragrance could generate $20 million worldwide for Moschino’s licensee, EuroItalia.…
    11.22.05

  • Forty eight-year-old Bo Derek

    Forty eight-year-old Bo Derek revealed her secret to great skin with her endorsement of SkinMedica’s Tissue Nutrient Solution (TNS) Recovery complex family of products. Company executives said Ms. Derek credits TNS products for maintaining the…
    11.22.05

  • Cosmetic makeover artist Christi Harris

    Cosmetic makeover artist Christi Harris offers a collection of treatment products at Nordstrom stores in Houston, Austin and Plano, TX. Christi Harris Co. items include hair care and styling products, anti-aging skin products and body treatment elixi…
    11.22.05

  • P&G is on a search for the new Crest kid

    P&G is on a search for the new “Crest kid.” Crest launched a nationwide search for the next “Crest kid” to celebrate the brand’s 50th birthday. The winner will appear in a modern-day version of the famous “Look…
    11.22.05

  • Florestas Organic Botanical introduces Ikove

    Florestas Organic Botanical introduces Ikove by Floretas, a natural personal care line made with Amazon rain forest ingredients. Brazillian culture is hot and rain forest products offer real benefits, according to Florestas executives. The eight SKU…
    11.22.05

  • Great hair is the mark of a great man,

    Great hair is the mark of a great man, according to executives at Stamford, CT-based Mark for Men. The hair care treatment line was developed with Shiseido research and technology to restore strength, fullness, shine and manageability to the hair. Pr…
    11.22.05

  • For smooth-as-silk hair,

    For smooth-as-silk hair, Senscience International launched Senscience Silk Moisture shampoo and conditioner, a cleansing and conditioning duo that provide “ultimate hydration” and reinforce every strand of hair. Silk Moisture shampoo help…
    11.22.05

  • Denver, CO-based American Crew

    Denver, CO-based American Crew added two new products to its Citrus Mint hair styling collection. Citrus Mint Finishing cream utilizes glycerin, hydrolyzed wheat protein, lanolin and lecithin to impart definition, texture, a low hold and natural shin…
    11.22.05

  • ME Bath Experience is having

    ME Bath Experience is having everyone scream for ice cream with its new Bath Ice Cream. The product is shaped like a scoop of ice cream for a bath that is a visual treat. Bath Ice Cream is available in 33 different flavors with such tempting names as…
    11.22.05

  • Babor invites women to smile

    Babor invites women to smile to their hearts’ content with Mimical Control, said to be an at-home Botox alternative. Babor Mimical Control stops the nerve impulses that cause muscle contractions which may lead to wrinkling, executives at the Pa…
    11.22.05

  • Ft. Lauderdale, FL-based Paul

    Ft. Lauderdale, FL-based Paul Brown Hawaii launched Hapuna Paul Brown Forme, a creamy paste to mold and hold hairstyles. The product was formulated to work on the multi-textured hair types found on the Hawaiian Islands. Hapuna Paul Brown also contain…
    11.22.05

  • For the industrial market, Permatex, Hartford, CT,

    For the industrial market, Permatex, Hartford, CT, introduced two new powerful cleaner degreasers. Trounce Super Strength and Fast Orange Citrus Cleaner degreasers remove stubborn grease, lubricants, tar, wax, food stains, grout and mildew stains and…
    11.22.05

  • For beauty from the inside out, Murad,

    For beauty from the inside out, Murad, El Segundo, CA, offers the Wrinkle Reducing Dietary supplement pack. The supplement pack blends the powers of Youth Builder, Wet Suit, Pomphenol Sunguard and essential fatty acid supplements in daily, pre-measur…
    11.22.05

  • Toes get a lift with Toe Help Me!

    Toes get a lift with Toe Help Me! non-greasy foot cream. The cream softens and moisturizes hardened soles, chapped heels and dry areas. Toe Help Me! joins the Sew Help Me!, Tampa, FL, line of products.…
    11.22.05

  • Hill Dermaceuticals fights excessive perspiration

    Hill Dermaceuticals fights excessive perspiration with a revolutionary new product. DriOff gel reduces uncontrolled perspiration on feet, palms, underarms and in skin folds, according to executives at the Sanford, FL-based company. DriOff gel is sold…
    11.22.05

  • Shaving for women just got easier

    Shaving for women just got easier with the launch of the new 4-Blade System razor from Noxzema. The razor features four moisturizing strips surrounding close-shaving blades for lubrication and smoothness. The razor and refill cartridges retail togeth…
    11.22.05