Marketing News

  • Generation Yers

    February 16, 2007
    Generation Yers can now enjoy their favorite General Mills cereal flavors and characters in a variety of new lip balms. The line features 10 flavors from some of General Mills’ popular brands including Trix orange flavor featuring the Trix rabb…


  • MZB's Belly Buddies bubble bath

    February 16, 2007
    MZB’s Belly Buddies bubble bath product is based on popular children’s characters including SpongeBob SquarePants, Dora the Explorer and Disney’s Princesses and launches next month at leading mass market retailers including Wal-Mart…


  • Jean Paul Gaultier

    February 16, 2007
    Jean Paul Gaultier’s new fragrance, Fleur du Male, due out this spring, is breaking the conventional male code of fragrance. Fleur du Male features white, orange blossom flowers instead of the typically used geranium and lavender and all-white…


  • Harvey Nichols teamed up with U.S. plastic surgeon Barry Cohen

    February 16, 2007
    U.K. department store Harvey Nichols teamed up with U.S. plastic surgeon Barry Cohen to introduce a medispa that offers non-invasive medical treatments in its Knightsbridge flagship store. Beyond spa opened in December and provides treatments such as…


  • ThermaShine

    February 16, 2007
    Unilever added ThermaShine to the Sunsilk family of products last month, replacing the popular ThermaSilk line of shampoos and conditioners. ThermaShine helps keep heat-styled hair from drying out using a combination of conditioning polymers and silk…


  • Calypso Christiane Celle

    February 16, 2007
    Calypso Christiane Celle launched its first-ever perfume, Mimosa, a floral fragrance with a blend of mimosa, rose, jasmine and citrus elements with a twist of sandalwood. A 1.7oz. spray retails for $85. The company also launched a bath and body line…


  • Kashw're

    February 16, 2007
    Kashwére is expanding its Spa at Home collection to include Kashwére candles. Created by Jimmy Belasco, known in the spa industry for his soy candles with distinctive combinations of both traditional and exotic scents, Kashwére&r…


  • Actor Clive Owen

    February 16, 2007
    Actor Clive Owen is the new face of Lancôme’s Hypnose Homme men’s fragrance and Lancôme Men skin care line, both due out this spring. Terms of the long-term agreement were not disclosed. Mr. Owen will appear in international T…


  • Anastasia Soare's line of brow products

    February 16, 2007
    Following an appearance on the Oprah Winfrey show, eyebrow guru Anastasia Soare’s line of brow products is entering more Nordstrom doors. Prior to December, Ms. Soare’s products were available in about half of Nordstrom’s units. Ms.…


  • Clinique Catches Spring Fever with Fresh Bloom Collection

    January 10, 2007
    Clinique’s Fresh Bloom 2007 Color Collection, available next month, celebrates the season’s spring flowers with muted shades in a range of new products. All Over Color is a limited edition shimmer powder available in four shades that give…


  • Creative Nail Designs spring 2007 collection

    January 10, 2007
    Creative Nail Design’s spring 2007 collection of six new shades launches next month. Hyper Fresh, an opalescent white; Pink Chrome, an opalescent pink; Milky Way, a lilac shimmer; Cosmic Coral, a peach shimmer; Aqua Jet, an opal mint shimmer an…


  • COSi Launched a New Skin Care Range of Formulations

    January 10, 2007
    Global manufacturer and personal care product developer COSi launched a new skin care range of formulations with apple extract. The range, developed for mature and post-menopausal skins, includes a combination of collagen-boosting and anti-inflam…


  • Joicos K-pak styling products

    January 10, 2007
    Hair stylists Dean Banowetz and Martin Samuels, lead stylists for Pirates of the Caribbean rely on Joico’s K-pak styling products. K-pak’s stylers are enhanced with the same reconstructive technology found in K-pak’s hair care formu…


  • Gary Farn, Ltd., Signed a Deal with British Luxury Brand Asprey

    January 10, 2007
    Fragrance distributor Gary Farn, Ltd., signed a deal with British luxury brand Asprey to distribute its Purple Water eau de cologne line in the U.S. The cologne and bath line were rolled out in November to Asprey boutiques in New York and Beverly Hil…


  • Davines Mask Color Conditioning System

    January 10, 2007
    Davines’ Mask Color conditioning system is a complete permanent coloring system that conditions while coloring with a milk protein-based cream. It creates healthy hair with vibrant, long-lasting shine. The Mask system is comprised of 84 shades…