Marketing News

  • Kate Somerville

    December 5, 2006
    ● Celebrity skin guru Kate Somerville has formed a partnership with the spa at the Four Seasons Resort Maui. The spa will feature three treatments developed by Ms. Somerville: her signature facial, DermalQuench, which is an oxygen-based formula…


  • Kylie Minogue

    December 5, 2006
    Pop singer Kylie Minogue unveiled her new fragrance, Darling, from Coty last month. According to Coty, Ms. Minogue was hands on during the whole process, including selecting the name and visiting the production factory in Barcelona. Darling will be a…


  • Sugar Cosmetics

    December 5, 2006
    Sugar’s holiday 2006 makeup collection is jam-packed with new shades and palettes to give as gifts or keep. Freshen Up Trio combines the best breath-freshening flavors with sheer, shiny shades of lip gloss and come in flavors such as Peppermint…


  • Therapy Systems

    December 5, 2006
    Therapy Systems launched a full color cosmetics collection, Therapy Systems Color last month. The line includes mineral foundation, concealer, blush, eye shadow, mascara, eyeliner, lipstick and lip plumper. Going forward the company plans to introduc…


  • llume

    December 5, 2006
    The new fragrance collections being introduced by Illume for Spring 2007 promise to warm the hearts of lovers everywhere. Included in the group are Illume’s best-selling Chelsea Collection in Crystal Orchid, Crimson Royale and the new Violet Ro…


  • Glow

    December 5, 2006
    Jennifer Lopez’s first scent brand Glow will expand with Glow After Dark, which launches this month in the U.S. and internationally in mid-January. The new scent has top notes of lychee melon, sparkling mandarin, white cherry and passion fruit.…


  • Milani

    December 5, 2006
    Multicultural cosmetics brand Milani is revamping its image for 2007 with new products, its first print ad campaign and a piece of the mineral pie with the 2007 launch of Milani Minerals. The company scheduled a $500,000 print ad campaign in consumer…


  • Baxter

    December 5, 2006
    Male grooming brand Baxter cleaned up its look this fall. The November relaunch is complete with new packaging and two new products. The new blue and white packaging and cylindrical soft touch bottles are a far cry from the brand’s previous tra…


  • Hugo Boss

    December 5, 2006
    Hugo Boss returned to women’s scents this fall with the European launch of Femme, a warm and sensual scent with notes of oriental lily, tangerine and freesia. The scent has no plans for a U.S. launch as Hugo will focus on establishing the men&r…


  • Jon Bon Jovi

    December 5, 2006
    ● Jon Bon Jovi is now playing frontman to Kenneth Cole’s new fragrance, RSVP, which hit stores such as Saks Fifth Avenue last month, with full distribution planned for February. The fragrance was developed by Frank Voelkl of Firmenich and…


  • Christian Dior

    December 5, 2006
    ● L’Or de Vie from Parfums Christian Dior is a new antiaging concoction targeted to the luxury consumer that will be available at 60 Saks Fifth Avenue and Neiman Marcus stores starting Dec. 26. The key ingredient in L’Or de Vie is a…


  • Clarins

    December 5, 2006
    Clarins will unveil its Expertise 3P, a facial spray the company claims will protect skin from electromagnetic waves and urban pollution, worldwide in January. Clarins’ researchers found that when exposed to megahertz waves, the skin’s fr…


  • Aveeno

    December 5, 2006
    Aveeno is entering the antiaging market next year with the February launch of Positively Ageless, a line of products that use the active benefits of shiitake mushrooms, said to enhance skin’s vitality and slow the aging process. Products in the…


  • Sothy's

    December 5, 2006
    Sothys Paris’ line of Oxyliance skin care products now includes the Oxyliance Perfect Radiance serum to give complexions a shot of vitality. The serum utilizes a balanced composition of GP4G (Artemia extract), a cellular energy revitalizer that…


  • Bobbi Brown's

    December 5, 2006
    ● Bobbi Brown’s fourth fragrance, Bath, launched in October and features notes of water hyacinth, orange flower and sandalwood courtesy of Quest International. A 30ml eau de toilette retails for $40. According to Ms. Brown, she hopes to l…