Marketing News

  • St. Johns Bay Rum

    January 10, 2007
    The Women’s fragrance collection from St. Johns Bay Rum now features Lime & Floral, a delicate scent of Caribbean wildflowers with a hint of sun-ripened limes and J’Ouvert, a dewy fresh fragrance that blends the scents of West Indian…


  • Ilike organic skin care

    January 10, 2007
    Ilike organic skin care combines nature with cutting edge design and has been an organic favorite that has delivered effective skin care treatments in Hungary for almost 50 years. The line taps into the organic gardens from the Carpathian basin in Hu…


  • XFusion Keratin Hair Fibers

    January 10, 2007
    XFusion Keratin Hair Fibers are a cosmetic solution for clients with thinning hair consisting of colored, organic, hair-like fibers made of pure keratin protein, the same natural protein that makes up human hair. When applied to thinning hair section…


  • Scoop NYC Launched Womens and Kids Fragrances in November

    January 10, 2007
    Fashion retailer Scoop NYC launched women’s and kid’s fragrances in November, the first step in Scoop’s full-fledged entry in the beauty industry. Scoop teamed with fragrance producer Becker-Eshaya to develop the signature scent&nda…


  • Banana Republic entered into the Bath and Body and Home Fragrance Market

    January 10, 2007
    Retailer Banana Republic entered into the bath and body and home fragrance market with the September launch of its bath and body collection and November launch of home fragrance collection. Five scents––three for women, one unisex and one…


  • Lousey Nitpickers Launched its Botanical Home Care System

    January 10, 2007
    Lousey Nitpickers launched its Botanical Home Care System of aftercare products designed for daily use to soothe irritation and help speed healing of irritated, itchy skin and scalp resulting from head lice infestations. Lousey Nitpickers is free fro…


  • Clarins is Reworking its Color Cosmetics Line

    January 10, 2007
    Clarins is reworking its color cosmetics line just in time for spring in order to capture a greater share of the makeup market. In terms of formula, particles have been micronized to lengthen their wear and on the packaging front, the new color compa…


  • Bleubay Candles

    January 10, 2007
    The newest scents added to the Bleubay Candles lineup are Unwind, with tangerine, lemongrass and bergamot, lavender, cedar, myrrh, mandarin, ylang ylang, geranium and anise and Dream, with ylang ylang, lavender, gingergrass, melaleuca, clove, geraniu…


  • Shiseido is Starting the New Year Off With a Bang

    January 10, 2007
    Shiseido is starting the new year off with a bang with the reformulation of The Skincare line. Debuting in March, the range will incorporate the latest technologies available according to Shiseido. The Skincare is currently a 28 SKU line, but seven p…


  • Givenchys Rouge Interdit Lipstick Line

    January 10, 2007
    Givenchy’s Rouge Interdit lipstick line, which will be launched in March, is a “return to serious lipstick,” according to the company. The formula is a full-coverage, deeply colored formula with liquid crystals that allow for maximu…


  • Aussie Gets a New Look

    January 10, 2007
    Aussie gets a new look for the new year with repackaging and reformulations for its collections, available this month. After research showed that Aussie customers were loyal, albeit to one product, the company wanted to tout the benefits of a complet…


  • Episciences, Inc.

    January 10, 2007
    Episciences, Inc. integrates years of research into the development of its cosmeceutical, non-prescription, dermatological product line, Epionce, available through dermatologists, plastic surgeons and other skin care professionals. Each product in th…


  • Celebrity Makeup Artist Jillian Dempsey has Teamed with Avon

    January 10, 2007
    Celebrity makeup artist Jillian Dempsey has teamed with Avon and took on the role of global creative color director with her first order of business being the launch of Spring Style 2007 Sheer Color Collection, a seasonal collection available for two…


  • Rimmels New Cosmetics Line, Underground

    January 10, 2007
    Rimmel’s new cosmetics line, Underground, will launch in February with a range of products for the face, eyes, lips and nails. Underground hopes to target a younger consumer with bold new colors, textures and forms and a more visual and less te…


  • Frdric Fekkais More Hair Care Line

    January 10, 2007
    Frédéric Fekkai’s More hair care line is a new four-item collection launching next month for consumers suffering from thinning hair. The collection is under Fekkai’s Advanced HairCare series and is formulated to increase hai…