Marketing News


  • Callifornia-based Pharmacopia

    Callifornia-based Pharmacopia is spicing things up with its new line of organic ginger products. Ginger is warming and soothing to skin, muscles and joints, making it the perfect ingredient for wintertime personal care, according to Pharmacopia execu…
    11.22.05

  • Executives at Ecru New York

    Executives at Ecru New York, Fair Lawn, NJ, launched what they called an extraordinary new hair styling tool. Silk Texturizing balm helps improve the hair’s condition while it creates and maintains a variety of styles, according to Ecru executi…
    11.22.05

  • Hair care company Bio Ionic

    Hair care company Bio Ionic, Beverly Hills, CA, launched the Super-Hydrator series. Super-Hydrator Weightless Shine sealer is a lightweight formula that tames frizzies, smoothes hair and helps seal split ends without weighing the hair down. Intensive…
    11.22.05

  • Avoplex Nail and Cuticle Replenishing

    Avoplex Nail and Cuticle Replenishing oil is new from OPI, North Holly-wood, CA. The oil contains OPI’s Advanced Avocado Lipid complex to restore needed moisture and lipids and nourish dry cuticles. It can also be used to smooth rough heels and…
    11.22.05

  • SkinCeuticals Inc., Dallas, TX

    SkinCeuticals Inc., Dallas, TX, introduced a new acrylic cube display case for dermatologists’ offices, plastic surgeons and spas. The case enables easy displaying of a variety of products without using up too much counterspace, executives sai…
    11.22.05

  • P&G signed actress Cate Blanchett

    P&G signed actress Cate Blanchett as the Australian and New Zealand “ambassador” for P&G’s high-end SK-II skin care brand. Ms. Blanchett will appear in a print ad campaign beginning this month. Ms. Blanchett will also mak…
    11.22.05

  • The holiday forecast calls for hair that glitters

    The holiday forecast calls for hair that glitters and sparkles, according to executives at Colomer USA, Jacksonville, FL. For straight, sassy and sparkling hair, African Pride Soy replenisher holds and strengthens twists and can then be decorated w…
    11.22.05

  • Actor Susan Sarandon

    Actor Susan Sarandon is the latest addition to Revlon’s cast of famous spokeswomen. Ms. Sarandon joins such other beautiful women as actors Halle Berry, Julianne Moore, Eva Mendes and Kate Bosworth. “Susan Sarandon is perfect for the Rev…
    11.22.05

  • Mad Gabs, Westbrooke, ME

    Mad Gab’s, Westbrooke, ME, offers a new catalog featuring the company’s new Lip Lube, Hand & Body balm, Body & Massage oil, soywax candles, gift sets, Moose Smooch and Moose balm. Mad Gab’s provides work for developmentall…
    11.22.05

  • Health Logistics Laboratories, Carson City, CA

    Health Logistics Laboratories, Carson City, CA, launched Derma Beauty HA Gold Dramatic Effects. The age-defying serum contains hyaluronic acid, patented BioCell Collagen II, antioxidants and herbs to nourish and rejuvenate skin. Dramatic Effects is s…
    11.22.05

  • Essencia introduced three nourishing skin care products

    Essencia introduced three nourishing skin care products that let women have a hand in creating the perfect facial. Women can add products from their kitchens to enhance the effects of Oatmeal & Honey facial bar, Rhassoul facial masque, Rose Faci…
    11.22.05

  • Vegas Razzle Dazzle is a Holiday 2004/2005 collection

    Vegas Razzle Dazzle is a Holiday 2004/2005 collection from Colorlab Custom Cosmetics, Rockford, IL. Razzle Dazzle include rich jewel tones, metallics and luminous colors. “Razzle Dazzle is about fantasy and opulence—it’s about ind…
    11.22.05

  • Men get special treatment with the new John Varvatos Skin line

    Men get special treatment with the new John Varvatos Skin line, due out this month. The 12-item assortment is aimed toward affluent 25 to 45 year-old men. Products include seven core products (cleanser, scrub, eye serum, facial moisturizer, shaving c…
    11.22.05

  • Kristin Davis of Sex and the City

    Kristin Davis of Sex and the City as the company’s new celebrity spokesperson. Ms. Davis will appear in TV and print ads, debuting at the end of this year. “Kristin is the perfect personification of the Maybelline New York spirit—fu…
    11.22.05

  • Auromere Ayurvedic Imports launched Herbomineral Rejuvenating mud bath and mask

    Auromere Ayurvedic Imports launched Herbomineral Rejuvenating mud bath and mask, made from 12 Ayurvedic herbs mixed with four types of clay. The mask is said to purify, stimulate and rejuvenate body tissues. The formula is rich in skin-nourishing min…
    11.22.05

  • Nicole Kidman stars in a two-minute mini-movie

    Nicole Kidman stars in a two-minute mini-movie for fragrance favorite Chanel No. 5. The brand has slipped to No. 6 in the U.S. in recent years, according to company executives. The company hopes to give a new and contemporary feel to the classic scen…
    11.22.05

  • John Paul Mitchell Systems, Beverly Hills, CA

    John Paul Mitchell Systems, Beverly Hills, CA, has partnered with “Ambush Makeover” for the “It’s a Whole New You Tour,” a national mobile marketing tour to support the television makeover series’ national launch.…
    11.22.05

  • The Versatile Trend Colour collection

    The Versatile Trend Colour collection is new from Artistry, Ada, MI. The collection is available in two color combinations: Simply Subtle and Flirty Flair. Each kit contains eight chic shades for face, eyes, or lips that are neutral enough for day bu…
    11.22.05

  • Seasonal changes mean a change in skin care routine

    Seasonal changes mean a change in skin care routine, according to executives at Body Bistro, Sherman Oaks, CA. To support winter-exposed skin, the company offers Tomato + Sage Facial hydrating elixir and Tomato + Alma cleansing crème. Both con…
    11.22.05

  • Rembrandt and Oral-B have teamed up

    Rembrandt and Oral-B have teamed up to create Oral-B Rembrandt Whitening strips and the Oral-B Rembrandt Whitening pen, the first co-branded products developed since Gillette’s acquisition of Rembrandt earlier this year. An ad campaign, develop…
    11.22.05