Marketing News

  • Clarins

    December 5, 2006
    Clarins will unveil its Expertise 3P, a facial spray the company claims will protect skin from electromagnetic waves and urban pollution, worldwide in January. Clarins’ researchers found that when exposed to megahertz waves, the skin’s fr…


  • Aveeno

    December 5, 2006
    Aveeno is entering the antiaging market next year with the February launch of Positively Ageless, a line of products that use the active benefits of shiitake mushrooms, said to enhance skin’s vitality and slow the aging process. Products in the…


  • Sothy's

    December 5, 2006
    Sothys Paris’ line of Oxyliance skin care products now includes the Oxyliance Perfect Radiance serum to give complexions a shot of vitality. The serum utilizes a balanced composition of GP4G (Artemia extract), a cellular energy revitalizer that…


  • Bobbi Brown's

    December 5, 2006
    ● Bobbi Brown’s fourth fragrance, Bath, launched in October and features notes of water hyacinth, orange flower and sandalwood courtesy of Quest International. A 30ml eau de toilette retails for $40. According to Ms. Brown, she hopes to l…


  • Marco Pelusi

    December 5, 2006
    Robertson Boulevard salon owner Marco Pelusi launched his first product line in October, which combines his expertise as a colorist with collagen, a first in the hair care realm. The six-product line, Marco Collagen Color Guard HairCare System, is av…


  • Beauty Cosmetics

    December 5, 2006
    Beauty Cosmedics’ Brush2Go is a new line of mineral powders that are said to be perfect for active lifestyles. The formulas impart a natural radiance that feels weightless, covers flawlessly and provides natural SPF 20 sun protection. The powde…


  • Perfumania

    December 5, 2006
    Fragrance retail chain Perfumania opened 32 new stores in 2005 and is on course to open 35 this year with another 40 planned for 2007. Despite the expansion, the company still had time to add four new beauty brands in its stores in the fall. The intr…


  • Yves Rocher Grooms Men With New Skin Care Line

    November 3, 2006
    ● Yves Rocher recently launched several new products catering to a man’s needs. Ginseng Actif is a four-step daily regimen that includes face wash, shaving cream, after-shave balm and face lotion that helps to soothe, reinforce and protec…


  • JAfra

    November 3, 2006
    ● Jafra Cosmetics International’s Royal Jelly Lift Concentrate uses a unique combination of royal jelly and cutting-edge technology to help stimulate cell renewal and help prevent the appearance of wrinkles. Royal Jelly Lift Concentrate u…


  • MD Skincare

    November 3, 2006
    ● MD Skincare launched a new acne category for fall that includes a cleanser, spot treatment and all over solution. All-in-One Cleansing foam fights blemishes by removing bacteria, waxy plugs and blackheads. It contains a chelator that exfoliat…


  • Joico

    November 3, 2006
    ● Joico now offers Daily Care, a comprehensive collection of well-balanced hair care formulas that help hair retain vital moisture, promotes inner strength and gives hair brilliant shine. All the formulas in the Daily Care collection are enhanc…


  • ISO

    November 3, 2006
    ● ISO introduced Bouncy Curl definer, a unique styler that leaves curls defined, smooth and shiny with a soft, flexible hold. Bouncy Curl definer’s creamy malleable pomade formula blends unique polymers, moisturizers, humectants and ISO&r…


  • OJon's Detox Recovery

    November 3, 2006
    Ojon’s Detox Recovery cleanser is an occasional detoxifying shampoo that gently and naturally washes away impurities, hard-water minerals, excess oil and styling product build-up, and preps the hair to receive the full benefit of deep condition…


  • Organic Skin Care

    November 3, 2006
    ● Ilike Organic Skin Care offers up some delightful ways to get a whiff of fall without turning on the oven. Pumpkin and orange masque contains organic pumpkin, orange, rich herbal oils and honey to regenerate and charge a pale, aging, oil- and…


  • Osmo Essence

    November 3, 2006
    ● Osmo Essence is offering new products for the holidays. Shaper Maker blends hold and flexibility for soft feel as it imparts shine. Nothing rejuvenates the look of curls quicker than a spritz and a scrunch using Matte Sea Spray provides lo…