Marketing News

  • Makeup comes off quickly and gently with Sothys Paris’

    Makeup comes off quickly and gently with Sothys Paris’ new Bi-Phased Soft makeup removing fluid. The gentle, refreshing formula whisks away even tough waterproof formulas, according to Sothys executives. The formula is ophthalmologist-tested, f…
    11.22.05

  • Dial Corp. brings

    Dial Corp. brings innovations to the shower and tub with the launch of new Dial Daily Care 2 in 1 body wash and shave cream and Dial Daily Care Green Tea and Vitamin E bar soap and Dial Daily Care Green Tea and Vitamin E body wash. Daily Care 2 in 1…
    11.22.05

  • Garnier Fructis is fuel-injecting

    Garnier Fructis is fuel-injecting its efforts to reach young men with the recruitment of NASCAR driver Brian Vickers. Mr. Vickers and his No. 25 car will be outfitted with Garnier’s neon green color in the Texas Motor Speedway race on April 17…
    11.22.05

  • Coty, New York,

    Coty, New York, unveiled Daring, a new Isabella Rossellini signature scent, in December. Designed by QSLD New World, Inc., Daring is “a fragrance for the independent and audacious woman,” according to Coty executives. It includes sparklin…
    11.22.05

  • Essencia, Shreveport, LA, offers a sugary treat

    Essencia, Shreveport, LA, offers a sugary treat for feet with Rosemary Mint foot scrub. The scrub includes turbinado sugar, sucanet sugar, jojoba, glycerin, peppermint, spearmint and rosemary to stimulate and treat sore, tired feet. A 5.6-oz. tub ret…
    11.22.05

  • Five Star Fragrance Company and Perfumania

    Five Star Fragrance Company and Perfumania give a sweet gift of life with Red Dress-The Fragrance. The scent was developed with the American Heart Association's (AHA) “Go red for women” initiative in mind. “Go red for women” r…
    11.22.05

  • For eczema sufferers, now there’s relief:

    For eczema sufferers, now there’s relief: Hill Dermaceuticals, Sanford, FL, launched Hill Moisture Riser, a unique blend of topical oils. The oils restore moisture to the skin by increasing the skin’s water content, according to Hill Derm…
    11.22.05

  • Skin Spa Therapies has launched

    Skin Spa Therapies has launched a cool treatment for cellulite: new Cellu-Ice. Cellu-Ice, an at-home treatment, is an effervescent skin mousse utilizing cutting-edge technologies, according to executives at the Austin, TX-based company. It includes a…
    11.22.05

  • Women can go wild this spring

    Women can go wild this spring with new Wet ‘n’ Wild Lip Impressions and Eye Expressions multi-use compacts. The value-priced compacts are loaded with fun colors in three different palettes. Each Lip Impressions or Eye Expres -sions compac…
    11.22.05

  • Hair dryness is

    Hair dryness is “gone in 60 seconds” with the Intensive Home Spa Treatment for Hands system, new from Lamas Beauty Internation-al, Los Angeles, CA. The Intensive Home Spa Treatment for Hands system comprises two parts: One Sensational han…
    11.22.05

  • There’s a sporty new man in town:

    There’s a sporty new man in town: Italian men’s brand Ermenegildo Zegna launches the Z Zegna fragrance this spring. The Z Zegna name follows the brand’s edgier apparel and accessories line. Z Zegna “is a great opportunity to e…
    11.22.05

  • Er’Go Candle is getting a jump-start on spring

    Er’Go Candle is getting a jump-start on spring trends with two new fragrance collections: Er’go Garden and Er’Go Library. As well as the fragrances, the packaging is new, according to executives at the Dallas, TX-based company. Er&r…
    11.22.05

  • Actress and “fashionista” Sarah Jessica Parker

    Actress and “fashionista” Sarah Jessica Parker will team with Coty to launch a new, as yet unnamed fragrance in the fall. The scent will be the first of a line of beauty products that could ultimately include a men's fragrance as well as…
    11.22.05

  • Actress and “fashionista” Sarah Jessica Parker

    Actress and “fashionista” Sarah Jessica Parker will team with Coty to launch a new, as yet unnamed fragrance in the fall. The scent will be the first of a line of beauty products that could ultimately include a men's fragrance as well as…
    11.22.05

  • A new gel from Physician’s Choice of Arizona

    A new gel from Physician’s Choice of Arizona inhibits the development of acne, according to executives at the Scottsdale-based company. The product, phase 35 Acne gel, contains sebum-regulating licorice root extract as well as burnet, cinnamon…
    11.22.05

  • Springtime is romantic

    Springtime is romantic with the Chloé Collection 2005. The Chloé Collection 2005 fragrance includes notes of waterleaf, pear, passion fruit, tuberose, gardenia, wet woods and musk. A 3.4-oz. EDT retails for $55 at Chloé boutiques…
    11.22.05

  • Singer Enrique Iglesias

    Singer Enrique Iglesias has been signed by Estée Lauder for a sexy new Tommy Hilfiger men’s fragrance, True Star Men. The fragrance targets 18-25-year olds. The scent hits counters this fall.…
    11.22.05

  • Men and women on the go

    Men and women on the go can fit in a little relaxation with British brand Temple Spa. The unisex products are dubbed “a spa to go.” Treatments, fragrances and lotions sport such names as Drift Away, Take a Grip, Get a Life and Be Gone. In…
    11.22.05

  • l Women of color can achieve the perfect tone

    Women of color can achieve the perfect tone with Black Radiance Perfect Tone loose powders. The powders provide a sheer to natural matte finish that minimizes shine and evens out skin tone. The oil-absorbing formula ensures the finished look will nev…
    11.22.05

  • Procter & Gamble Launches Tide Coldwater for Laundry

    Procter & Gamble introduced Tide Coldwater, a laundry detergent designed to clean in lower temperatures, in January. Company executives said Tide Coldwater provides a deep clean that is fabric- and color-safe. Product development was fueled by co…
    11.22.05