Marketing News


  • Songstress Paula Abdul has been signed

    Songstress Paula Abdul has been signed by Smart Skincare as spokesperson for Cell-Rx. Cell-Rx is a dermatologist-developed skin care line of anti-aging products that combines scientific advances with natural ingredients. Cell-Rx is said to help build…
    11.22.05

  • Ren Skin Care Products Now Available in the U.S.

    London-based skin care line Ren made its U.S. debut in September. Products in the Ren line are formulated with natural active ingredients and without petrochemicals, sulfates, animal products or parabens, according to company executives. Currently, t…
    11.22.05

  • From Switzerland comes Alchimie

    From Switzerland comes Alchimie Forever, a skin care line that includes Kantic + Luxuriously Nourishing cream, Kantik mask and Q-Switch Optimizing Body Contour gel. The products are available in the U.S. through the company’s Washington, DC-bas…
    11.22.05

  • Mary Kay has expanded its Velocity

    Mary Kay has expanded its Velocity line with Velocity for Him. The collection is for the young contemporary male and includes a cologne and a total body wash. In addition, a cologne and body wash were added to the Velocity women’s products line…
    11.22.05

  • Northvale, NJ-based Kniepp

    Northvale, NJ-based Kniepp has expanded its Almond Blossom skin care collection. The collection now includes Care Almond Blossom hand cream, a rich hand treatment with sweet almond oil to moisturize, heal and protect dry, sensitive hands. The cream r…
    11.22.05

  • P&G is looking to revitalize

    P&G is looking to revitalize the laundry aisle with Tide With a Touch of Downy. The new product hit store shelves in August. It is aimed at consumers who already use Tide and Downy separately, as well as people who either do not use fabric soften…
    11.22.05

  • To address the skin care needs

    To address the skin care needs of women who have multiple concerns, Yves Rocher, Exton, PA, launched Multi-Care Gel cleanser and Multi-Care Day treatment. Both products are formulated with Pro-Retinol 100% Vegetal and salicylic acid to help smooth wr…
    11.22.05

  • Sally Beauty has launched two

    Sally Beauty has launched two new products to help support breast cancer research. Ten percent of the proceeds of Sally Girl Faith lipgloss and Sally Girl Faith Nail color will benefit City of Hope and its breast cancer research programs, Sally Beaut…
    11.22.05

  • Curative spa system Avancé

    Curative spa system Avancé, Fair Lawn, NJ, has taken its award-winning Cares in a Box concept to the next level. The company launched five new spa collections designed to allow the consumer to “pick up and go.” The line, Cares to G…
    11.22.05

  • Nature’s Gate Organics

    Nature’s Gate Organics, Los Angeles, helps prolong the life of hair color with Nature’s Gate Organics Fruit Blend shampoos and conditioners. The products contain such ingredients as grapeseed extract for UV and heat protection and sunflow…
    11.22.05

  • Sam Goody has teamed with Jessica Simpson’s

    Sam Goody has teamed with Jessica Simpson’s Desert Beauty line, available through Seph-ora, QVC and Nordstrom, to offer a fragrance and body care line at select Sam Goody stores nationwide and at www.sam goody.com. The venture marks Dessert Bea…
    11.22.05

  • Curly hair is sexier

    Curly hair is sexier with Sexy Hair Concepts’ new Curly Sexy Hair collection. The Chatsworth, CA-based company offers Curling detangler, Curling crème, Curl Reactivator spray, Advanced Formula Curly Sexy Hair shampoo, Advanced Formula Cu…
    11.22.05

  • Callifornia-based Pharmacopia

    Callifornia-based Pharmacopia is spicing things up with its new line of organic ginger products. Ginger is warming and soothing to skin, muscles and joints, making it the perfect ingredient for wintertime personal care, according to Pharmacopia execu…
    11.22.05

  • Executives at Ecru New York

    Executives at Ecru New York, Fair Lawn, NJ, launched what they called an extraordinary new hair styling tool. Silk Texturizing balm helps improve the hair’s condition while it creates and maintains a variety of styles, according to Ecru executi…
    11.22.05

  • Hair care company Bio Ionic

    Hair care company Bio Ionic, Beverly Hills, CA, launched the Super-Hydrator series. Super-Hydrator Weightless Shine sealer is a lightweight formula that tames frizzies, smoothes hair and helps seal split ends without weighing the hair down. Intensive…
    11.22.05

  • Avoplex Nail and Cuticle Replenishing

    Avoplex Nail and Cuticle Replenishing oil is new from OPI, North Holly-wood, CA. The oil contains OPI’s Advanced Avocado Lipid complex to restore needed moisture and lipids and nourish dry cuticles. It can also be used to smooth rough heels and…
    11.22.05

  • SkinCeuticals Inc., Dallas, TX

    SkinCeuticals Inc., Dallas, TX, introduced a new acrylic cube display case for dermatologists’ offices, plastic surgeons and spas. The case enables easy displaying of a variety of products without using up too much counterspace, executives sai…
    11.22.05

  • P&G signed actress Cate Blanchett

    P&G signed actress Cate Blanchett as the Australian and New Zealand “ambassador” for P&G’s high-end SK-II skin care brand. Ms. Blanchett will appear in a print ad campaign beginning this month. Ms. Blanchett will also mak…
    11.22.05

  • The holiday forecast calls for hair that glitters

    The holiday forecast calls for hair that glitters and sparkles, according to executives at Colomer USA, Jacksonville, FL. For straight, sassy and sparkling hair, African Pride Soy replenisher holds and strengthens twists and can then be decorated w…
    11.22.05

  • Actor Susan Sarandon

    Actor Susan Sarandon is the latest addition to Revlon’s cast of famous spokeswomen. Ms. Sarandon joins such other beautiful women as actors Halle Berry, Julianne Moore, Eva Mendes and Kate Bosworth. “Susan Sarandon is perfect for the Rev…
    11.22.05