Marketing News

  • Lancôme is expanding

    November 2, 2015
    Lancôme is expanding its commitment to St. Jude with the Moments of Happiness campaign, which includes regional in-store events with celebrity makeup artist Mickey Williams, an interactive social media “hand heart” campaign and nati…


  • Bio-Oil created a documentary

    November 2, 2015
    Bio-Oil created a documentary in the hopes of inspiring and providing support for burn survivors in honor of fire prevention week, which ran from Oct. 4-10.  For each share of the video,  Bio-Oil will donate $1 (up to $25,000) to the P…


  • CHI has hired celebrity ambassador Zendaya

    November 2, 2015
    CHI has hired its first ever celebrity ambassador—actress, singer and pop-star Zendaya, who is known for her constantly evolving look. The alliance will include an ad and marketing campaign inspired by her trend-setting looks, social media inte…


  • FastBook from LivingSocial

    November 2, 2015
    LivingSocial is entering the appointment-booking category and is testing the waters with the beauty sector. The company has rolled out FastBook from LivingSocial as a pilot to consumers in Austin. Consumers can book and confirm a massage, facial or n…


  • Pravana ChromaSilk Vivids hair color contest

    November 2, 2015
    More than 500 students and stylists entered their brightest, head-turning color creations using Pravana ChromaSilk Vivids hair colors for a chance to win their own editorial photo shoot in Los Angeles and a multi-page feature in a national magazine.…


  • Dr. Paolo Giacomoni has launched a new skin care brand

    November 2, 2015
    Dr. Paolo Giacomoni, an expert in the development of prestige skin care products, has launched a new skin care brand called Elan Rose.…


  • L’Oréal USA has put the stopper on its deal with Michelle Phan

    November 2, 2015
    According to one report, L’Oréal USA has put the stopper on its deal with Michelle Phan, a YouTube star that the cosmetic giant signed to a deal back in 2013. Phan’s and L’Oréal’s online beauty line, Em, has been…


  • Pocketderm—an online service that offers customized prescription creams

    November 2, 2015
    Pocketderm—an online service that offers customized prescription creams for acne and anti-aging—has relaunched as Curology. Founded by dermatologist Dr. David Lortscher, the firm links patients with licensed healthcare professionals and c…


  • Dove Self-Esteem Pinterest page

    November 2, 2015
    The Dove Self-Esteem Project has launched a new Pinterest page to provide free self-esteem exercises, activities and workshop guides to inspire women to embrace the opportunity to help the girls in their lives reach their full potential. Acco…


  • Repêchage has unveiled new websites

    November 2, 2015
    Repêchage unveiled its new website and a corresponding professional site. Both allow visitors to shop anytime from their mobile phone, tablet or desktop. …


  • Gillette has rolled out its “Bond Moments” campaign

    November 2, 2015
    Ahead of the release of “Spectre,” the 24th Bond film, Gillette has rolled out its “Bond Moments” campaign that includes TV, print, online and in-store elements, plus a sweepstakes in which the winner will get an all-inclusive…


  • All laundry detergent is launching commercial featuring the Peanuts Gang

    November 2, 2015
    All laundry detergent is launching a new television commercial featuring the iconic Peanuts characters reimagined in modern day computer generated imagery (CGI) by Blue Sky Studios. The spot is a continuation of the partnership between the laundry br…


  • Revlon “Love Is On” Million Dollar Challenge

    November 2, 2015
    The Revlon “Love Is On” Million Dollar Challenge features more than 100 charities dedicated to women’s cancer, heart disease and diabetes competing to raise funds online. The charity that generates the most contributions will be eli…


  • L’Oréal Paris “Editor in Gloss” contest

    November 2, 2015
    The L’Oréal Paris “Editor in Gloss” contest was created to find a digital and social media savvy guest editor to help curate content for the brand’s digital and social platforms in 2016. The winner, who will be annou…


  • Skin care brand Lancer is moving into select Sephora stores

    November 2, 2015
    Skin care brand Lancer is moving into select Sephora stores in the US. “The partnership with Sephora offers a great opportunity to reach a new audience and we’re excited to bring the Lancer brand to more customers across the US,”…