Marketing News

  • Gwyneth Paltrow is the latest celebrity

    December 9, 2005
    Gwyneth Paltrow is the latest celebrity spokeswoman for Estée Lauder Companies. The 32-year-old actress will begin appearing in print and television advertisements this holiday season as part of a 10-year anniversary celebration of Esté…


  • In September, Yves Rocher will launch Bio

    December 9, 2005
    In September, Yves Rocher will launch Bio Specific Active Sensitive line to address common problems associated with sensitive skin. The company joined forces with the French Institute of Health and Medical Research and the French National Center for…


  • The newest addition to Palmers Skin

    December 9, 2005
    The newest addition to Palmer’s Skin Success from E.T. Browne Drug Company, Inc. is Eventone Facial Milk, a lightweight foam cleanser that helps fade brown spots, blotchy patches and overall discoloration caused by sun exposure.…


  • Beginning in January, Clarins Fragrance Group will distribute ITF

    December 9, 2005
    Beginning in January, Clarins Fragrance Group will distribute ITF fragrances in the U.S. The Lodi, Italy-based fragrance marketer ITF S.p.A. has partnered with Clarins to “provide sales and marketing support to the existing ITF USA subsidiary.&…


  • Parlux Fragrances, Inc.will develop and market a line of cosmet

    December 9, 2005
    Parlux Fragrances, Inc.will develop and market a line of cosmetics for Paris Hilton. Parlux currently manufactures and distributes Paris Hilton fragrances and recently signed an agreement to manufacture and distribute Paris Hilton watches.…


  • This fall, Black Radiance will introduce the Spotlight collection,

    December 9, 2005
    This fall, Black Radiance will introduce the Spotlight collection, showcasing four new color compacts for eyes and lips. Each kit will be packaged in a custom acrylic box. Included will be a complementary makeup bag and a coupon for future use.…


  • Aubrey Organics has expanded and reintroduced

    December 9, 2005
    Aubrey Organics has expanded and reintroduced Men’s Stock, its line of all-natural personal care products for men. The new Men’s Stock features a three-step shave system that targets specific problems caused by ingrown hairs, razor irrita…


  • CitySkin Detox treatment from Murad is designed

    December 9, 2005
    CitySkin Detox treatment from Murad is designed to detoxify and neutralize the environmental toxins and pollutants that bombard the skin on a daily basis. It supports the skin’s natural photo-protection by forming a defensive shield to prevent…


  • MOP Modern Organic Products new eco-friendly

    December 9, 2005
    MOP Modern Organic Products’ new eco-friendly hairspray, Glisten Finish spray, contains UV inhibitors that shield the hair from harmful rays and sun damage. Wheat protein increases hair strength while resins help to create touchable hair that m…


  • Grassroots, the new 76-item lifestyle line from BeautyBank,

    December 9, 2005
    Grassroots, the new 76-item lifestyle line from BeautyBank, a division of Estée Lauder, will launch this August at Kohl’s Department Stores. The collection includes bath, body and hair products, as well as specialized categories for chil…


  • The soothing aroma of Sham-

    December 9, 2005
    The soothing aroma of Sham- pure shampoo, one of Aveda’s all-time top-selling products since its launch in 1989, is now available in a soy candle wax. At the core of the aroma is a bouquet of organic derived bergamot, certified organic lavend…


  • Continuous Clean Citrus Scrub, new from Noxzema, is an exfoliator

    December 9, 2005
    Continuous Clean Citrus Scrub, new from Noxzema, is an exfoliator fortified with vitamin C that cleans and refreshes the skin. A 5-oz. tube retails for $3.99.…


  • California Baby launched Natural Pregnancy.

    December 9, 2005
    California Baby launched Natural Pregnancy. The line, which includes body wash and intensive oil, was formulated with the heightened senses of pregnant women in mind. Each scent is meant to calm, refresh and soothe without bringing on any adverse eff…


  • Sarah Jessica Parkers first scent, Lovely by Sarah

    December 9, 2005
    Sarah Jessica Parker’s first scent, Lovely by Sarah Jessica Parker, will make its debut exclusively at Nordstrom’s next month, with full U.S. distribution in department and specialty stores in September. The fragrance, created by Laurent…


  • Bulgari introduces Omnia Crystalline, a woody, flo

    December 9, 2005
    Bulgari introduces Omnia Crystalline, a woody, floral fragrance inspired by the “pureness of crystal.” The scent launches exclusively at 95 Nordstrom doors this month and will then be available in September at select Neiman Marcus, Bloomi…