Marketing News

  • St. Paul, MN-based Ecolab Inc.s

    December 9, 2005
    St. Paul, MN-based Ecolab Inc.’s new Oasis 146 Multi-Quat Sanitizer provides a sanitizing concentration range of 150-400 parts per million with a formula to kill 99.9% of the microscopic foodborne organisms that linger after washing and rinsing…


  • Pump Em Up, a new lip plumping gloss

    December 9, 2005
    Pump ‘Em Up, a new lip plumping gloss from Sugar Cosmetics, instantly plumps lips for a perfect pout for three to six hours after application, according to the company. The gloss contains a form of vitamin B that is said to increase circulation…


  • Body Double

    December 9, 2005
    Body Double, new from Sebastian, is a Thick-Finish Volumizing hairspray that features the company’s BondStyling Technology. It adds thickness, texture and body to fine or thin hair without adding weight. It also smoothes fly-aways and controls…


  • Jason Natural Products

    December 9, 2005
    Jason Natural Products and Earth’s Best have partnered to introduce Earth’s Best Organic Baby Care by Jason, a 70% organic baby care line that combines pure, gentle ingredients to cleanse and care for babies’ delicate and sensitive…


  • Courtney Cox

    December 9, 2005
    Courtney Cox has agreed to represent the Kinerase line of skin care products from Costa Mesa, CA-based Valeant Pharmaceuticals International. As its first spokesperson, she will represent the brand through personal appearances and in support material…


  • ColorLabs new Get Glowing

    December 9, 2005
    ColorLab’s new Get Glowing custom foundation contains a botanically infused formulation with sodium PCA to nourish and hydrate skin without any oily residue. An SPF of 14-16 plus an additional sunscreen boost from pomegranate extract protects s…


  • Revlon has extended

    December 9, 2005
    Revlon has extended its licensing agreement with Pacific World Corporation, a manufacturer of nail care products, and has launched three new products in the artificial nail care category—Flex-to-Fit, a kit containing 36 nails designed to custom…


  • The Yves Rocher Foundation,

    December 9, 2005
    he Yves Rocher Foundation, the philanthropic arm of the Yves Rocher beauty company, announced the winners of the first annual Terre de Femmes “Women of the Earth” awards in the U.S. The awards honor women who make the world a greener plac…


  • San Diego-based PrimaVu,

    December 9, 2005
    San Diego-based PrimaVu, a brand of specialized herbal health care products, offers Herbal Eye wash, an alternative to traditional eye washes. Herbal Eye wash contains herbal extracts that cleanse the eyes of irritants, foreign impurities, air pollut…


  • At the request of rum maker Bacardi,

    December 9, 2005
    At the request of rum maker Bacardi, Nailtini Nail Lacquers created Big Appletini, an iridescent nail color designed to complement Bacardi’s new Big Apple rum. The pearly topcoat is spiked with green and pink. A .50-fl. oz. bottle retails for $…


  • Just in time for sandal season,

    December 9, 2005
    Just in time for sandal season, Bare Escentuals Barefeet Shoebox contains two refreshing and rejuvenating products to get feet in shape for summer. Heel Me Hydrating foot balm is a concentrated, hydrating stick that softens dry, cracked heels and Wel…


  • Unilever has extended

    December 9, 2005
    Unilever has extended its Axe brand to include shower gels. Available in four scents—Touch, Essence, Kilo and Phoenix—the gels are targeted to 18-24 year-old guys and retail for $3.99.…


  • PartyLite Gifts new 2005 line

    December 9, 2005
    PartyLite Gifts’ new 2005 line features design influences from foreign lands, a variety of materials and décor styles to suit a wide range of personal tastes. A few highlights from the line include the Global Fusion collection, which fea…


  • ea Tree from John Paul Mitchell Systems

    December 9, 2005
    Tea Tree from John Paul Mitchell Systems has partnered with American Forests, an international non-profit organization that preserves and grows a healthier environment with trees. For the company’s 25th anniversary and beyond, Tea Tree will fun…


  • Herbal Essences Haircolor just got a makeover.

    December 9, 2005
    Herbal Essence’s Haircolor just got a makeover. The new formula contains pure color extracts to provide brilliant color, an after-color treatment that provides more shine and forms a protective layer over the cuticle, a redesigned color palette…