Marketing News

  • Created for people with active lifestyles, Play3 from the Agility

    December 9, 2005
    Created for people with active lifestyles, Play3 from the Agility Group, Grand Rapids, MI, combines three 100ml products in one unique package—shampoo, conditioner and body wash. The products are also available in 16-oz. sizes for at-home use a…


  • More than one million Americans accepted the Tide Coldwater

    December 9, 2005
    More than one million Americans accepted the Tide Coldwater challenge, washing their clothes in cold water to save money and energy while still achieving deep cleaning for their laundry. The web-based challenge created by Tide Coldwater and the Allia…


  • E.T. Brown has added two new products

    December 9, 2005
    E.T. Brown has added two new products to its line of Palmer’s Cocoa Butter Formula skin care products—Palmer’s Cocoa Butter Formula Vitamin E Lip gloss and Palmer’s Cocoa Butter Formula with Vitamin E Body Gloss lotion. The li…


  • Lancme has signed Darie Werbowy as its newest model. The

    December 9, 2005
    Lancôme has signed Darie Werbowy as its newest model. The Ukrainian-born Canadian model’s first assignment will be to represent a new scent that will launch first in Europe by the end of the year and in the U.S. early next year. Executive…


  • Caritas new self-tanners not only give skin a healthy glow, they

    December 9, 2005
    Carita’s new self-tanners not only give skin a healthy glow, they also contain anti-aging properties. Creme Teintee Auto-Bronzante Visage SPF 8 self-tanning tinted cream for face and Lait Auto-Bronzant Galbe Jambes et Corps SPF 6 self-tanning a…


  • Pharmaskincare has combined the moisturiz

    December 9, 2005
    Pharmaskincare has combined the moisturizing, rejuvenating and firming qualities of a facial masque with the convenience of an easy-to-use stick. The new A Peel Microepidermal Masque Stick System helps regenerate skin’s appearance affected by a…


  • Desperate Housewives star Eva Longoria

    December 9, 2005
    “Desperate Housewives” star Eva Longoria has signed on as the next L’Oréal spokesperson to represent its array of beauty and cosmetic brands worldwide. Ms. Longoria joins a bevy of beautiful women contracted with L’Or&e…


  • The Derma Repair Collection from

    December 9, 2005
    The Derma Repair Collection from HomeSpa Collection features skin care products containing antioxidant and Dead Sea salts. Products include Vitamin C moisturizer, Vitamin C Special Hydroxy Acid cream, Rejuvenating Eye Treatment cream and Invigorating…


  • Almays new Intense i-Color collection is specifically designed to

    December 9, 2005
    Almay’s new Intense i-Color collection is specifically designed to intensify the natural color of the eyes. Based on color wheel theory and inspired by makeup artist techniques, the collection is customized to bring out the brown, blue, hazel o…


  • This summer, CoverGirl will launch a new anti-aging foundation.

    December 9, 2005
    This summer, CoverGirl will launch a new anti-aging foundation. Advanced Radiance, which will be available in 15 shades, is the first CoverGirl product with patented Olay anti-aging technology injected into the formula. Former CoverGirl spokeswoman C…


  • Parlux Fragrances, Inc. will introduce a new

    December 9, 2005
    Parlux Fragrances, Inc. will introduce a new Guess women’s fragrance next month. According to company executives, the fragrance will be shipped to 2,000-2,200 doors beginning July 1, 2005, including all Macy’s, Filenes, Hechts, Foleys, Ro…


  • The French brand Guinot has reformulated

    December 9, 2005
    The French brand Guinot has reformulated Nucleic Defense, its collection of self-tanners, sunscreens and after-sun products. The 12-product line uses a complex of fish-derived DNA molecules and UVA and UVB filters to help protect against the sun&rsqu…


  • New Crest Kid Selected For Advertising Campaign

    December 9, 2005
    A new Crest Kid has been chosen by the company to appear in an updated version of the classic “Look Mom—No Cavities!” advertising campaign, which will debut in People. To celebrate its 50th birthday, Crest launched a nationwide sear…


  • Herbal Essences Haircolor just got a makeover.

    December 9, 2005
    Herbal Essence’s Haircolor just got a makeover. The new formula contains pure color extracts to provide brilliant color, an after-color treatment that provides more shine and forms a protective layer over the cuticle, a redesigned color palette…


  • ea Tree from John Paul Mitchell Systems

    December 9, 2005
    Tea Tree from John Paul Mitchell Systems has partnered with American Forests, an international non-profit organization that preserves and grows a healthier environment with trees. For the company’s 25th anniversary and beyond, Tea Tree will fun…