Marketing News

  • Herbal Essences Haircolor just got a makeover.

    December 9, 2005
    Herbal Essence’s Haircolor just got a makeover. The new formula contains pure color extracts to provide brilliant color, an after-color treatment that provides more shine and forms a protective layer over the cuticle, a redesigned color palette…


  • New Crest Kid Selected For Advertising Campaign

    December 9, 2005
    A new Crest Kid has been chosen by the company to appear in an updated version of the classic “Look Mom—No Cavities!” advertising campaign, which will debut in People. To celebrate its 50th birthday, Crest launched a nationwide sear…


  • The LVMH Moet Hennessey Louis Vuitton-owned lux

    December 9, 2005
    The LVMH Moet Hennessey Louis Vuitton-owned luxury label and its beauty licensee, Inter Parfums, introduced Celine Fever this month. The women’s and men’s scents are meant to play off the paradoxes inherent in the Celine brand, according…


  • Coty, Inc. recruited one of the UKs most famous celebrity coup-

    December 9, 2005
    Coty, Inc. recruited one of the UK’s most famous celebrity coup- les, Victoria and David Beckham, to build what the company calls a Beckham Beauty House during the next 10 years. The Beckham Beauty House, which will fall under Coty’s Lanc…


  • Doctors Dermatologic Formula

    December 9, 2005
    Doctor’s Dermatologic Formula (DDF) has repackaged its entire line of products so they are easier to locate on shelves. Boxes are now color-coded by skin concern and list whether the product is designed to cleanse, protect or treat, making it e…


  • Clarins will introduce Miss Me, the debut women's fragrance for

    December 9, 2005
    Clarins will introduce Miss Me, the debut women’s fragrance for fashion label Stella Cadente, next month. The fragrance boasts notes of silk tree flower, peony and orange blossom orbit around a warm heart of tolu balm, Peruvian balm and Siam be…


  • Pampers is honoring the best performances by

    December 9, 2005
    Pampers is honoring the “best performances by babies in film” by showing selected bits from family-friendly flicks on www.pampers.com. Along with honoring the best babies in film, Pampers also is giving parents an opportunity to create an…


  • Markwins International Corp. acquired Canadian-

    December 9, 2005
    Markwins International Corp. acquired Canadian-based Soho Cosmetics. The deal will expand Markwins’ distribution in Canada and introduce the new mid-priced cosmetics brand to the U.S. market, which will be relaunched in the next six months, acc…


  • The newest addition to Sexy Hair Concepts Silky

    December 9, 2005
    The newest addition to Sexy Hair Concepts’ Silky Sexy Hair collection is Satin Medium Hold Soft hairspray. The non-aerosol product has a delicate apple fragrance and contains silk amino acids and wheat protein to add moisture and restore shine…


  • Shantel Medical Supply Corp. intro

    December 9, 2005
    Shantel Medical Supply Corp. introduces Dermaphenolics, a polyphenol-based anti-aging skin care system. All the products in the line feature natural ingredients with high polyphenol content such as red wine, white tea and caffeine extracts. The line…


  • Tahitian Noni International is expanding its business with the

    December 9, 2005
    Tahitian Noni International is expanding its business with the launch of two new lines. TePoema, a natural skin care line, includes 11 facial products for daily skin care that help fight micro-swelling—the skin’s natural reaction to the e…


  • Leading male AP/Deo brand Old Spice continued its association

    December 9, 2005
    Leading male AP/Deo brand Old Spice continued its association with the fast-paced world of NASCAR with its first-ever Busch Series appearance. Joe Gibbs racing driver Tony Stewart, who has been sponsored by Old Spice for five seasons, drove the #33 O…


  • Aromatherapy has never been more portable than it is with Spa

    December 9, 2005
    Aromatherapy has never been more portable than it is with Spa Effects Lip balms from Blistex. The balms are available in three soothing, spa-like blends: Uplifting, Renewing and Relaxing. A pack of three retails for $3.49…


  • Sebastian Trucco has extended its Exotica col

    December 9, 2005
    Sebastian Trucco has extended its Exotica collection to include Exotica Body bronzer, a lotion that washes off with soap and water. Neither a self-tanner nor containing SPF, it gives temporary bronze color and golden shimmer wherever it is applied on…


  • Men are sensitive, after all. At least that

    December 9, 2005
    Men are sensitive, after all. At least that’s what Nivea thinks. This May, the company is launching two new products for sensitive skin within the Nivea for Men collection. Nivea for Men Sensitive Face wash and Nivea for Men Sensitive lotion wi…