Marketing News

  • Body Double

    December 9, 2005
    Body Double, new from Sebastian, is a Thick-Finish Volumizing hairspray that features the company’s BondStyling Technology. It adds thickness, texture and body to fine or thin hair without adding weight. It also smoothes fly-aways and controls…


  • Pump Em Up, a new lip plumping gloss

    December 9, 2005
    Pump ‘Em Up, a new lip plumping gloss from Sugar Cosmetics, instantly plumps lips for a perfect pout for three to six hours after application, according to the company. The gloss contains a form of vitamin B that is said to increase circulation…


  • St. Paul, MN-based Ecolab Inc.s

    December 9, 2005
    St. Paul, MN-based Ecolab Inc.’s new Oasis 146 Multi-Quat Sanitizer provides a sanitizing concentration range of 150-400 parts per million with a formula to kill 99.9% of the microscopic foodborne organisms that linger after washing and rinsing…


  • For those on the go,

    December 9, 2005
    For those on the go, Spongeables Soap ‘n Sponge All in One exfoliates, massages, cleanses and moisturizes with a single product and can be used for 30 showers. The patent-pending technology infuses natural glycerin and olive oil-based soap into…


  • Gillettes M3Power Nitro Razor Revs Up Shaving

    December 9, 2005
    The new M3Power Nitro razor from Gillette brings shaving to a whole new level. The razor features a battery-powered gentle pulsing action to the shaving cartridge, which stimulates hair upward and away from the skin, making it easier to shave more th…


  • Aveda revolutionizes traditional wet styling gel

    December 9, 2005
    Aveda revolutionizes traditional wet styling gel with the launch of Control Tape—compact, portable parchment-like strips that dissolve into an extreme hold liquid styling gel upon contact with water. Engineered using a unique freeze-drying syst…


  • Jeni Lee goes nude this spring with the introduc

    December 9, 2005
    Jeni Lee goes nude this spring with the introduction of new shades. Nice Nude features Stuntman lipstick in a warm, pink nude tone and Puzzles eye shadow in light pink/beige nude shades. Naughty Nude includes Starlet eye shadow in soft light brown/be…


  • Liz Claiborne launches its latest fragrance, simply called Liz, this

    December 9, 2005
    Liz Claiborne launches its latest fragrance, simply called Liz, this month. Created by Jean-Marc Chaillan, Pascal Gaurin and Laurent Le Guernec of International Flavors and Fragrances, the scent has top notes of frosted mandarin, crisp pear, melon an…


  • l Barbie is entering the hair care foray this month with the intro

    December 9, 2005
    Barbie is entering the hair care foray this month with the introduction of four products targeting kids ages 5 to 9. Mattel worked with MZB Personal Care to create the four items, which include Barbie Watermelon Burst 2-in-1 shampoo, Barbie Grape Squ…


  • Men are sensitive, after all. At least that

    December 9, 2005
    Men are sensitive, after all. At least that’s what Nivea thinks. This May, the company is launching two new products for sensitive skin within the Nivea for Men collection. Nivea for Men Sensitive Face wash and Nivea for Men Sensitive lotion wi…


  • Sebastian Trucco has extended its Exotica col

    December 9, 2005
    Sebastian Trucco has extended its Exotica collection to include Exotica Body bronzer, a lotion that washes off with soap and water. Neither a self-tanner nor containing SPF, it gives temporary bronze color and golden shimmer wherever it is applied on…


  • Aromatherapy has never been more portable than it is with Spa

    December 9, 2005
    Aromatherapy has never been more portable than it is with Spa Effects Lip balms from Blistex. The balms are available in three soothing, spa-like blends: Uplifting, Renewing and Relaxing. A pack of three retails for $3.49…


  • Leading male AP/Deo brand Old Spice continued its association

    December 9, 2005
    Leading male AP/Deo brand Old Spice continued its association with the fast-paced world of NASCAR with its first-ever Busch Series appearance. Joe Gibbs racing driver Tony Stewart, who has been sponsored by Old Spice for five seasons, drove the #33 O…


  • Tahitian Noni International is expanding its business with the

    December 9, 2005
    Tahitian Noni International is expanding its business with the launch of two new lines. TePoema, a natural skin care line, includes 11 facial products for daily skin care that help fight micro-swelling—the skin’s natural reaction to the e…


  • Shantel Medical Supply Corp. intro

    December 9, 2005
    Shantel Medical Supply Corp. introduces Dermaphenolics, a polyphenol-based anti-aging skin care system. All the products in the line feature natural ingredients with high polyphenol content such as red wine, white tea and caffeine extracts. The line…