Marketing News

  • California Baby launched Natural Pregnancy.

    December 9, 2005
    California Baby launched Natural Pregnancy. The line, which includes body wash and intensive oil, was formulated with the heightened senses of pregnant women in mind. Each scent is meant to calm, refresh and soothe without bringing on any adverse eff…


  • Sarah Jessica Parkers first scent, Lovely by Sarah

    December 9, 2005
    Sarah Jessica Parker’s first scent, Lovely by Sarah Jessica Parker, will make its debut exclusively at Nordstrom’s next month, with full U.S. distribution in department and specialty stores in September. The fragrance, created by Laurent…


  • Bulgari introduces Omnia Crystalline, a woody, flo

    December 9, 2005
    Bulgari introduces Omnia Crystalline, a woody, floral fragrance inspired by the “pureness of crystal.” The scent launches exclusively at 95 Nordstrom doors this month and will then be available in September at select Neiman Marcus, Bloomi…


  • Colorlab Custom Cosmetics launched its custom cosmetics

    December 9, 2005
    Colorlab Custom Cosmetics launched its custom cosmetics counter at Galeries Lafayette’s Paris flagship store. The company transformed the traditional cosmetic counter into a dynamic, engaging interactive center where handcrafted, custom-blended…


  • Bamboo Buffing Polish from Fake Bake

    December 9, 2005
    Bamboo Buffing Polish from Fake Bake is a non-abrasive exfoliant that increases cell turnover. Bamboo powder is an excellent source of silica, which promotes elasticity and collagen production. It also contains ginger root for skin toning benefits, c…


  • Elizabeth Arden Teams Up With the Maker of Botox

    December 9, 2005
    Elizabeth Arden, Inc. has entered into an exclusive co-marketing agreement with Allergan, Inc., the maker of Botox Cosmetic and M.D. Forte, a physician-dispensed skin care line. The partnership will bring a newly formulated Prevage anti-aging treatme…


  • Physicians Choice, Scotts-dale, AZ

    December 9, 2005
    Physician’s Choice, Scotts-dale, AZ, launched PCA Men, a new system formulated for the special needs of men’s skin. The line includes Total Wash face and body cleanser, which penetrates surface oil and perspiration for deep cleansing with…


  • Executives at Baxter of California realize mens skin tends to be

    December 9, 2005
    Executives at Baxter of California realize men’s skin tends to be thicker and oilier than women’s skin. That’s the reason they launched Oil Free moisturizer, a lightweight, fragrance-free moisturizer that replenishes skin’s n…


  • The Italy-based century-old beauty company Deborah Group plans

    December 9, 2005
    The Italy-based century-old beauty company Deborah Group plans to launch new lines and explore new markets and sales channels within the next five years, according to company executives. The company’s portfolio includes seven cosmetic lines and…


  • For our furry friends, Quebec-

    December 9, 2005
    For our furry friends, Quebec-based Fruits & Passion introduces HOTdog, a new line of natural pet care products specifically designed for dogs. The line comprises five products: shampoo with natural extracts, gentle shampoo for puppies and dogs w…


  • Created for people with active lifestyles, Play3 from the Agility

    December 9, 2005
    Created for people with active lifestyles, Play3 from the Agility Group, Grand Rapids, MI, combines three 100ml products in one unique package—shampoo, conditioner and body wash. The products are also available in 16-oz. sizes for at-home use a…


  • More than one million Americans accepted the Tide Coldwater

    December 9, 2005
    More than one million Americans accepted the Tide Coldwater challenge, washing their clothes in cold water to save money and energy while still achieving deep cleaning for their laundry. The web-based challenge created by Tide Coldwater and the Allia…


  • E.T. Brown has added two new products

    December 9, 2005
    E.T. Brown has added two new products to its line of Palmer’s Cocoa Butter Formula skin care products—Palmer’s Cocoa Butter Formula Vitamin E Lip gloss and Palmer’s Cocoa Butter Formula with Vitamin E Body Gloss lotion. The li…


  • Lancme has signed Darie Werbowy as its newest model. The

    December 9, 2005
    Lancôme has signed Darie Werbowy as its newest model. The Ukrainian-born Canadian model’s first assignment will be to represent a new scent that will launch first in Europe by the end of the year and in the U.S. early next year. Executive…


  • Caritas new self-tanners not only give skin a healthy glow, they

    December 9, 2005
    Carita’s new self-tanners not only give skin a healthy glow, they also contain anti-aging properties. Creme Teintee Auto-Bronzante Visage SPF 8 self-tanning tinted cream for face and Lait Auto-Bronzant Galbe Jambes et Corps SPF 6 self-tanning a…