Marketing News


  • Unilevers Dove added Dove Sensitive Essentials

    Unilever’s Dove added Dove Sensitive Essentials, a line of fragrance- and dye-free skin care products such as the Non-Foaming cleansing lotion, towelettes and Night cream, for the 60% of women who have sensitive skin.…
    11.15.05

  • Phases of the moon are the inspiration

    Phases of the moon are the inspiration behind Etro’s new Anice fragrance. The Italian fashionhouse said Anice contains a top and middle note of aniseed, as well as bergamot, rosewood, jasmine, fennel and a musky drydown. It targets 25-year-old…
    11.15.05

  • Beverly Hills-based Baxter of California

    Beverly Hills-based Baxter of California introduced Super Shape SPF 15 skin conditioner. This lightweight lotion hydrates, soothes and defends the skin against the sun and environmental elements with marine extracts, grapeseed and jojoba oils and vit…
    11.15.05

  • Kansas City-based Indigo Wild

    Kansas City-based Indigo Wild entered the men’s segment with the Zar Men’s line of Zar Men’s soap, roll-on Cologne, lotion and Aftershave Tonic, which contain botanicals, goat’s milk and tingling essential oils. Executives sai…
    11.15.05

  • Eco Lips, Cedar Rapids, IA

    Eco Lips, Cedar Rapids, IA, got a makeover with brighter, bolder packages and new product forms such as tubes, cartons, Eco Clips and Eco Leashes. A 24-unit wire rack display program and new header cards were announced as well. They are sold in healt…
    11.15.05

  • The Este Lauder Cos. revamped its cleansing system

    The Estée Lauder Cos. revamped its cleansing system with more user-friendly, skin type-tailored products. The color-coded, skin type-specific products contain the Advanced Mois-ture complex, hum-ectants, ant-irritants, sucrose, caffeine and li…
    11.15.05

  • Taylor Madison Corp., Adventura

    Taylor Madison Corp., Adventura, FL, and plush toy manufacturer Gund Inc. signed a multi-year worldwide licensing agreement to develop and market hypoallergenic infant and children’s cosmetics under the BabyGund brand. They are due to roll out…
    11.15.05

  • Cellex-C offers Speed Peel facial gel

    Cellex-C offers Speed Peel facial gel to instantly rid the face of dull, dry, superficial skin. The minty gel is infused with natural exfoliating agents and enzymes such as ficin enzyme and bamboo silica micro-cylinders. Moistur-izing jojoba oil and…
    11.15.05

  • Tampa, FL-based Aubrey Organics

    Tampa, FL-based Aubrey Organics launched Aloe Essence, a line of hair care and styling products with 80-95% organic ingredients. The basis of the products is organic aloe vera gel and organic orange pith juice, which add moisture and boost hair shine…
    11.15.05

  • Shiseido Cosmetics Cl de Peau brand

    Shiseido Cosmetic’s Clé de Peau brand will roll out in 11 new department store doors in the U.S. this year. The color cosmetics and treatment line will also add Dazzle, a collection of cream eye shadows and lipsticks inspired by gemstone…
    11.15.05

  • Nailene, a division of Pacific World, Irvine, CA

    Nailene, a division of Pacific World, Irvine, CA, now offers Spa Stone to remove rough and dead skin cells from the feet, elbows and hands. The natural lava rock retails for $4.99 in mass merchandisers.…
    11.15.05

  • Colgate-Palmolive will introduce Colgate Max Fresh toothpaste

    Colgate-Palmolive will introduce Colgate Max Fresh toothpaste with mini breath strips in August in Cool Mint and Clean Mint flavors. Colgate-Palmolive also launched the citrus-scented Ajax Ruby Red Grapefruit dish liquid and Ajax Orange dish liquid a…
    11.15.05

  • Kohls launches the everGirl collection this month

    Kohl’s launches the everGirl collection this month, a licensed beauty line targeted to tweens. The products feature four characters (Joy, Hope, Starr and Skye) to fit various personalities. Products include lip gloss, glitter and nail color.…
    11.15.05

  • Calvin Kleins new fragrance Eternity Moment

    Calvin Klein’s new fragrance Eternity Moment will debut in September. Targeted to women ages 22-30, actress Scarlett Johansson will be the face behind the scent. The juice, described as a fresh-squeezed floral, will be available in 2,200 depart…
    11.15.05

  • LOral USA will launch Armani Mania

    L’Oréal USA will launch Armani Mania in August under its Giorgio Armani banner. Replacing a test launch in 2000, Armani Mania has a new formula with a woody, aromatic floral juice. It is targeted to younger consumers than Armani Sensi. I…
    11.15.05

  • Elizabeth Taylor White Diamonds

    Elizabeth Taylor White Diamonds, a division of Elizabeth Arden, introduced a color cosmetics collection with gold components and lettering and faux pavé diamond accents to drugstores. The line includes nail color, lipstick, lip gloss and press…
    11.15.05

  • Emjoi, New York, offers two new lines of disposable razors

    Emjoi, New York, offers two new lines of disposable razors, the Blade line for men and the Sensation line for women. They feature a patented close-shave shaving head with three angled blades and skin-protective plastic strips. The company also sells…
    11.15.05

  • The Centers for Disease Control and the Soap and Detergent Association

    The Centers for Disease Control and the Soap and Detergent Association gave the top classroom award for the “Healthy Schools, Healthy People—It’s a SNAP (School Network for Absenteeism Prevention)!” program to Crownover Middle…
    11.15.05

  • Zirh International donated 5% of its June sales

    Zirh International donated 5% of its June sales to the Elephant Sanctuary, Hohenwald, TN. The organization provides a natural refuge for endangered species of African and Asian elephants on 2,700 acres.…
    11.15.05

  • New York-based hairstylist Samy and Samy Companies

    New York-based hairstylist Samy and Samy Companies have launched a new 12-SKU system of salon-inspired non-residue products in mass merchandise stores. The line has three types of shampoo (moisture, volume and daily use), corresponding conditioners,…
    11.15.05