Marketing News

  • Aveda revolutionizes traditional wet styling gel

    December 9, 2005
    Aveda revolutionizes traditional wet styling gel with the launch of Control Tape—compact, portable parchment-like strips that dissolve into an extreme hold liquid styling gel upon contact with water. Engineered using a unique freeze-drying syst…


  • Jeni Lee goes nude this spring with the introduc

    December 9, 2005
    Jeni Lee goes nude this spring with the introduction of new shades. Nice Nude features Stuntman lipstick in a warm, pink nude tone and Puzzles eye shadow in light pink/beige nude shades. Naughty Nude includes Starlet eye shadow in soft light brown/be…


  • Liz Claiborne launches its latest fragrance, simply called Liz, this

    December 9, 2005
    Liz Claiborne launches its latest fragrance, simply called Liz, this month. Created by Jean-Marc Chaillan, Pascal Gaurin and Laurent Le Guernec of International Flavors and Fragrances, the scent has top notes of frosted mandarin, crisp pear, melon an…


  • l Barbie is entering the hair care foray this month with the intro

    December 9, 2005
    Barbie is entering the hair care foray this month with the introduction of four products targeting kids ages 5 to 9. Mattel worked with MZB Personal Care to create the four items, which include Barbie Watermelon Burst 2-in-1 shampoo, Barbie Grape Squ…


  • Men are sensitive, after all. At least that

    December 9, 2005
    Men are sensitive, after all. At least that’s what Nivea thinks. This May, the company is launching two new products for sensitive skin within the Nivea for Men collection. Nivea for Men Sensitive Face wash and Nivea for Men Sensitive lotion wi…


  • Sebastian Trucco has extended its Exotica col

    December 9, 2005
    Sebastian Trucco has extended its Exotica collection to include Exotica Body bronzer, a lotion that washes off with soap and water. Neither a self-tanner nor containing SPF, it gives temporary bronze color and golden shimmer wherever it is applied on…


  • Aromatherapy has never been more portable than it is with Spa

    December 9, 2005
    Aromatherapy has never been more portable than it is with Spa Effects Lip balms from Blistex. The balms are available in three soothing, spa-like blends: Uplifting, Renewing and Relaxing. A pack of three retails for $3.49…


  • Leading male AP/Deo brand Old Spice continued its association

    December 9, 2005
    Leading male AP/Deo brand Old Spice continued its association with the fast-paced world of NASCAR with its first-ever Busch Series appearance. Joe Gibbs racing driver Tony Stewart, who has been sponsored by Old Spice for five seasons, drove the #33 O…


  • Tahitian Noni International is expanding its business with the

    December 9, 2005
    Tahitian Noni International is expanding its business with the launch of two new lines. TePoema, a natural skin care line, includes 11 facial products for daily skin care that help fight micro-swelling—the skin’s natural reaction to the e…


  • Shantel Medical Supply Corp. intro

    December 9, 2005
    Shantel Medical Supply Corp. introduces Dermaphenolics, a polyphenol-based anti-aging skin care system. All the products in the line feature natural ingredients with high polyphenol content such as red wine, white tea and caffeine extracts. The line…


  • The newest addition to Sexy Hair Concepts Silky

    December 9, 2005
    The newest addition to Sexy Hair Concepts’ Silky Sexy Hair collection is Satin Medium Hold Soft hairspray. The non-aerosol product has a delicate apple fragrance and contains silk amino acids and wheat protein to add moisture and restore shine…


  • Markwins International Corp. acquired Canadian-

    December 9, 2005
    Markwins International Corp. acquired Canadian-based Soho Cosmetics. The deal will expand Markwins’ distribution in Canada and introduce the new mid-priced cosmetics brand to the U.S. market, which will be relaunched in the next six months, acc…


  • Pampers is honoring the best performances by

    December 9, 2005
    Pampers is honoring the “best performances by babies in film” by showing selected bits from family-friendly flicks on www.pampers.com. Along with honoring the best babies in film, Pampers also is giving parents an opportunity to create an…


  • Clarins will introduce Miss Me, the debut women's fragrance for

    December 9, 2005
    Clarins will introduce Miss Me, the debut women’s fragrance for fashion label Stella Cadente, next month. The fragrance boasts notes of silk tree flower, peony and orange blossom orbit around a warm heart of tolu balm, Peruvian balm and Siam be…


  • Doctors Dermatologic Formula

    December 9, 2005
    Doctor’s Dermatologic Formula (DDF) has repackaged its entire line of products so they are easier to locate on shelves. Boxes are now color-coded by skin concern and list whether the product is designed to cleanse, protect or treat, making it e…