Marketing News

  • Pantina

    November 3, 2006
    ● Pantina’s Living Doll collection launched in September and features Fall Look Book, which are compacts in shades such as smoky siren, drama queen and natural beauty that include three eye shadows and eyeliner. Face Case is a blush-shimm…


  • Aura Cacia

    November 3, 2006
    ● Aura Cacia introduced Natural Perfumes, a line of natural personal essences derived from the five botanical elements that yield essential oils––roots, flower, fruit, leaf and wood. Natural Perfumes are activated by body warmth, re…


  • Carlo Mondavi

    November 3, 2006
    ● Carlo Mondavi is utilizing his family’s winemaking expertise in a new anti-aging skin care line, Davi, which uses antioxidants found in grape seed oil and fermented grape seed extract. In conjunction with a French lab, Davi developed an…


  • Goldwell

    November 3, 2006
    ● Goldwell, a maker of professional hair care products recently launched a consumer-friendly line of styling products. Five styling segments were created to tackle specific hair concerns: volumizing, straightening, curling, and creating wild…


  • St. Ives

    November 3, 2006
    ● St. Ives. underwent a makeover when it introduced its Mineral Therapy line of body wash and moisturizer last month. The company redesigned and repackaged all of its products in September, and has reformulated scrubs and lotions to include new…


  • Dolce and Gabbana

    November 3, 2006
    ● Dolce and Gabbana will christen its deal with P&G Prestige Products with the launch of The One, which launched in Europe last month and hits the U.S. in January 2007, with full rollout by May. The One features fruity notes, uncharacteri…


  • Actor Jonathan Rhys Meyers

    November 3, 2006
    ● Actor Jonathan Rhys Meyers signed a contract with P&G Prestige Beauty to appear as the new face of the Hugo brand of the Hugo Boss fragrance franchise in an attempt to draw a younger, edgier crowd to the 11-year old franchise. Rhys Meyers…


  • P&G

    November 3, 2006
    With the August launch of its Definity anti-aging line, P&G’s Olay is closing the gap between mass and class. Each product in the Definity line retails for $27.99 and is…


  • YSL Launches Perfect Touch Foundation Line

    October 4, 2006
    YSL Beauté launched Perfect Touch, a new foundation line inspired by the company’s Touche Eclat, a concealer and brightener, at the beginning of this month. Perfect Touch features a built-in brush applicator for easy application on the g…


  • Nurturing Force

    October 4, 2006
    ● Nurturing Force launched aromatherapy blotting papers this fall and will donate 20% of all its sales for this month to the Susan G. Komen foundation, in honor of Breast Cancer Awareness Month. Nurturing Force offers a unique and rejuvenat…


  • ThermaFuse

    October 4, 2006
    This holiday season, the idea of gift giving gets a little hotter, thanks to ThermaFuse. The company has wrapped up some of its best hair care products in unique gift sets. Travel sizes of shampoos, conditioners and styling products that retail for $…


  • Dashing Diva

    October 4, 2006
    ● Dashing Diva’s new fall polish collection, available in stores this month, is named after some of a diva’s favorite libations. New shades include: Bad Britney Burgundy, a deep wine cream; Very Sherry, a dark red cream; Candied Bra…


  • Klorane Laboratories

    October 4, 2006
    ● Klorane Laboratories offers a line of oat extract products for frequent use that provide gentle cleansing with soothing and protective benefits. All products contain natural oat, cultivated in the open fields of Southwest France. Klorane Dr…


  • bkamins

    October 4, 2006
    The B. Kamins, Chemist Women’s Holiday gift set contains items that recreate a spa experience at home. The set includes Bamboo & Rice facial polisher, Elbow, Knee and Foot cream and Day lotion SPF 15. The B. Kamins, Chemist Men’s gi…


  • Ojon Restorative Hair

    October 4, 2006
    Ojon Restorative Hair Treatment is an updated version of a traditional hair treatment developed more than 500 years ago by the Miskito Indians. A unique, highly-concentrated and versatile hair rejuvenator containing 100% pure Ojon palm nut oil, Ojon…