Marketing News


  • Pookie Products, New York, has added the ColorBalm palette

    Pookie Products, New York, has added the ColorBalm palette including six slim tubes with a formulation of shea butter, coconut oil and apricot kernel oil. They come in sweet flavors such as Very Cherry, Be Mine Forever (bubble gum) and I Truly Do (c…
    11.15.05

  • Dallas, TX-based ErGo Candle

    Dallas, TX-based Er’Go Candle has extended its candle offerings with 12 new scents, such as the Mint Tea candle, under the Solo, Spectrum, Passion, Silver and Spa collections.…
    11.15.05

  • Samy Companies, New York, partnered with Hispania Capital Partners

    Samy Companies, New York, partnered with Hispania Capital Partners to expand retail distribution of the Samy Salon collections throughout the U.S. and Americas and to reach more Hispanic consumers. Executives said Samy is the No. 1 selling hair care…
    11.15.05

  • HCX Salons, Fort Lauderdale, FL

    HCX Salons, Fort Lauderdale, FL, released its spring/summer trends collection, Xpressions. Shot on location in Columbia, it was telecast by Telemundo worldwide. Triangular sections with diamond and star-shaped accents are predicted to be hot this sum…
    11.15.05

  • Reckitt Benckiser launched a blade-free shaving system

    Reckitt Benckiser launched a blade-free shaving system, the Veet Bladeless Razor kit. Available in Floral Sensation or Aloe Vera, the kit features a three-minute depilatory gel cream and a Bladeless Razor tool to remove dissolved hair. It costs $7.99…
    11.15.05

  • Palomar Medical Technologies Inc., Burlington, MA

    Palomar Medical Technologies Inc., Burlington, MA, received clearance from the U.S. Food and Drug Administration to market the LuxV hand-piece to treat acne. The LuxV hand-piece emits pulses of intense light that alter the structure and function of s…
    11.15.05

  • Rembrandt, which was recently acquired by Gillette, launched the Rembrandt 2-Hour White kit

    Rembrandt, which was recently acquired by Gillette, launched the Rembrandt 2-Hour White kit designed to whiten teeth four shades in just two hours, in either 15- or 20-minute intervals. The kit contains three bleaching gel syringes and two ComfyTray…
    11.15.05

  • Hairstylist Philip Pelusi hosted his sixth PhotoSynthesis seminar

    Hairstylist Philip Pelusi hosted his sixth PhotoSynthesis seminar in February at the Space for Photography and Creative Expression educational studio in Pittsburgh. Ten leading North American hairstylists attended and created an autumn hairstyle coll…
    11.15.05

  • Palmers Cocoa Butter Formula with Vitamin E

    Palmer’s Cocoa Butter Formula with Vitamin E for Dry, Ashy Skin is the latest offering from E.T. Browne Drug Co., Inc., Englewood Cliffs, NJ. Formulated for all skin types, the lightweight lotion contains cocoa and shea butters, alpha and beta…
    11.15.05

  • City Lips Clear Gloss lip plumper from City Lips, Salt Lake City, UT

    City Lips Clear Gloss lip plumper from City Lips, Salt Lake City, UT, was named the most effective lip plumper on the market by Good Housekeeping magazine in the February issue. The lip product contains collagen and hyaluronic acid to create fuller,…
    11.15.05

  • The Art of Shaving, New York, launched the mens Hydrosol Rose Water toner

    The Art of Shaving, New York, launched the men’s Hydrosol Rose Water toner. Used in The Art of Shaving’s traditional shave and royal shave treatments, the antiseptic distilled water and pure essential rose oil liquid help to replenish moi…
    11.15.05

  • Zirh Skin Nutrition, New York

    Zirh Skin Nutrition, New York, held private appointments with Major League Baseball players from nine teams during spring training, offering grooming tips and products.…
    11.15.05

  • Coty Beautys Celine Dion Perfumes division selected five fans

    Coty Beauty’s Celine Dion Perfumes division selected five fans to take part in the Celine Dion Dream Team tour. The winners, chosen from more than 17,000 entries, met Ms. Dion on March 20.…
    11.15.05

  • On May 1, more than 40,000 women took part in the 7th annual Revlon Run/Walk

    On May 1, more than 40,000 women took part in the 7th annual Revlon Run/Walk for Women in New York. Spokespersons Eva Mendes and Karen Duffy led the walk, as well as celebrities Jane Pauley, Isabella Rossellini, Kristin Davis and Jesse L. Martin. Pro…
    11.15.05

  • Lost in Translation Star Found by Calvin Klein

    Calvin Klein Cosmetics Company has signed actress Scarlett Johansson as the face for an undisclosed Calvin Klein fragrance launching this fall. Ms. Johansson won a Best Actress Award from the British Academy of Film and Television Arts (BAFTA) for he…
    11.15.05

  • Socially-responsible Nirvana Candles, Soquel, CA

    Socially-responsible Nirvana Candles, Soquel, CA, introduced a new branding strategy aimed at building customer loyalty and name recognition with prominent logos imprinted on the back of each candle and new hang tags describing each stenciled candle…
    11.15.05

  • Suave for Men, a new line from Unilever, introduced its product line

    Suave for Men, a new line from Unilever, introduced its product line to millions of active men in 1,900 health clubs nationwide with samples in February. The sample items include Suave for Men 2 in 1 shampoo/conditioner and Suave for Men Refreshing b…
    11.15.05

  • Colomer USA will introduce outdoor ad campaigns

    Colomer USA will introduce outdoor ad campaigns in April and May. Under the Revlon Realistic brand, ads will run in five U.S. cities featuring two sensitive scalp relaxer formulations for Hispanic women and two relaxers for African-American women. Un…
    11.15.05

  • Cosmetic laser surgery facility Nuvo International, Henderson, NV

    Cosmetic laser surgery facility Nuvo International, Henderson, NV, repackaged its Clear and Beautiful, Forever Young, Advanced 20 and Even Tone serums in white bottles, clear labels, darker lettering, larger logo and the phrase “photo-rejuvenat…
    11.15.05

  • Glo Spa, Denver, CO, offers the citrus lavender-scented Body Firming lotion

    Glo Spa, Denver, CO, offers the citrus lavender-scented Body Firming lotion. Infused with caffeine and kola nut extract, the lotion is said to firm and tone cellulite-laden skin. It also contains mild skin exfoliants. The lotion retails for $36 in sp…
    11.15.05