Marketing News

  • Old Spice Debuts New Campaign

    Old Spice Debuts New Campaign

    August 10, 2015
    Who's No. 1? Terry Crews or Isaiah Mustafa?


  • Millennials Are the Ones to Watch

    Millennials Are the Ones to Watch

    August 6, 2015
    What makes Millennials tick? Meredith Corporation is determined to find out, following the release of its Women 2020 research study targeting this 80 million strong consumer group. Meredith's Women 2020 proprietary study is designed to help marke…


  • Politics and Perfume

    August 3, 2015
    His poll numbers may be on the rise in terms of his Republican Presidential Nomination, but in the personal care sector, Donald Trump’s stock isn’t faring as well. Both Perfumania and Farouk, companies with connections to The Donald, are…


  • Third annual Brand Innovator’ list

    August 3, 2015
    Lindsay Chastain, digital marketing director at Sephora; Susan Kim, VP, global strategic marketing at Benefit Cosmetic; and Shaunte Mears-Watkins, director of marketing, laundry at The Clorox Company were named to the third annual Brand Innovators&rs…


  • #DitchTheDrama

    August 3, 2015
    As part of its Air Dry Revolution campaign, Procter & Gamble’s Aussie hair care brand has teamed up again with “Sh*t Girls Say” star Graydon Sheppard to release the second “Sh*t Girls Say About Hair” video. Also cele…


  • Best Shine Enhancing Product

    August 3, 2015
    Henkel’s Schwarzkopf has won its first Women’s Health Beauty Award win in the “Best Shine Enhancing Product” category for its Ultime Diamond Color & Radiance Shine Boost Tonic. Women’s Health Beauty Awards honors…


  • Sensitive Cooling products

    August 3, 2015
    Nivea Men has drafted Red Sox pitcher Joe Kelly to help promote its new line of Sensitive Cooling products, including the new cooling shave gel and cooling post-shave balm.…


  • Digital Makeover App

    August 3, 2015
    Cosmetics brand Nudestix has forged a partnership with digital makeover app Perfect365 in which users will now be able test out a #GONUDE makeover featuring digitized Nudestix products, then buy the featured eye, lip and cheek colors from their…


  • eSalon is adding a subscription service

    August 3, 2015
    eSalon is adding a subscription service. With ‘The Match-Up’ clients will receive a monthly shipment of three professional-grade hair care and styling products selected to address their specific needs. For $30 plus shipping, users will ge…


  • Telebrands violated the New Jersey Consumer Fraud Act

    August 3, 2015
    Telebrands, the original creator of the “As Seen On TV” logo and products like Ambervision glasses, the SliceOMatic and a few personal care products, has agreed to revise its Interactive Voice Response (IVR) merchandise ordering system an…


  • Best Beach & Sport Sunscreens list.

    August 3, 2015
    Six of Hain Celestial Group’s Alba Botanica, Jason and Earth’s Best sunscreens have been named to the Environmental Working Group (EWG) “Best Beach & Sport Sunscreens” list. …


  • Almay The American Look

    August 3, 2015
    Revlon made changes to its marketing campaign for the Almay brand after a complaint was filed by ad watchdog truthinadvertising.org (www.TINA.org). The firm had been using the slogan: “Almay Simply American.” Now Almay’s website and…


  • Old Spice created a online game

    August 3, 2015
    Old Spice created a new interactive online game at www.musclesurprise.com to support of the brand’s lineup of body washes and Re-fresh body sprays. In the game, the P&G brand offers fans a way to discover the universe inhabiting Old Spice G…


  • Gold Standard Collection

    August 3, 2015
    Cosmedicine has rolled out the Gold Standard Collection of skin care products. The range was developed by Mark Potter, who has formulatied for a range of trusted beauty brands like Dr. Dennis Gross, Erno Laszlo, Prada Skincare and Laura Mercier.…


  • #HowDoYouLoveWildlife

    August 3, 2015
    Dawn Dish Soap is celebrating its history of supporting wildlife with the debut of its “We All Love Wildlife” video series. It showcases the positive influence that wildlife has had on rescue volunteers from Dawn’s long standing wil…