Marketing News


  • The Aeto hair treatment line, distributed by Oloff Beauty/Barex Italiana

    The Aeto hair treatment line, distributed by Oloff Beauty/Barex Italiana, New York, increases the hair’s breakage resistance by 47% after four treatments, according to executives. Ingredients such as bamboo, yucca, hibiscus, wild mango and co…
    11.15.05

  • Glamorous lashes are attainable with Giorgio Armanis Star Lash

    Glamorous lashes are attainable with Giorgio Armani’s Star Lash. The blue-tinted black mascara features a lash-separating patented wand and a lengthening microfil wax complex combining three plant waxes. It will debut this month in select depar…
    11.15.05

  • New York-based Three Custom Color Specialists

    New York-based Three Custom Color Specialists unveiled Light & Dark Clarifying Eye pencils, im-plements that can act as eye brighteners and concealers. They are sold in salons and spas.…
    11.15.05

  • Donell Inc., New York, NY, recently acquired Super~Skin

    Donell Inc., New York, NY, recently acquired Super~Skin to create Donell Super~Skin. Donell is known for its products containing the non-steroidal collagen/acid mucopolysaccharide cartilage complex. Super~Skin products help to heal sun damage, aging,…
    11.15.05

  • Mens grooming company Baxter of California, Beverly Hills, CA

    Men’s grooming company Baxter of California, Beverly Hills, CA, introduced the Vitamin E-D-A cleansing bar enriched with antioxidants, vitamins, glycerin and green tea which together condition and cleanse the skin. Also new is Face wash, a mild…
    11.15.05

  • John Allans, New York, NY, offers Sport

    John Allan’s, New York, NY, offers Sport, a shampoo and conditioner in one with a blend of sage, lavender and apple extracts that are gentle on the skin and hair and refresh the senses.…
    11.15.05

  • Philip Pelusis new Fade De Phy shampoo launched in January

    Philip Pelusi’s new Fade De Phy shampoo launched in January. This anti-color fade shampoo contains high levels of botanicals such as fennel seed and willow bark extract to make hair less porous, stronger and healthier against environmental and…
    11.15.05

  • Old Spices new 4-Blade High Endurance

    Old Spice’s new 4-Blade High Endurance (H.E. 4x4) disposable razor, featuring four moisturizing Lube Zones to prevent razor burn and shaving irritations, will debut in May. It will be joined by Old Spice High Endurance Pre-Shave wash and scrub,…
    11.15.05

  • Rusk, a division of Conair Corp., Stamford, CT

    Rusk, a division of Conair Corp., Stamford, CT, launched Sensories Pure shampoo. Designed to sustain colored hair’s texture and protect against UVA/UVB sun damage, the Mandarin & Jasmine Vibrant Color shampoo contains conditioning proteins,…
    11.15.05

  • Chase Products Co., Maywood, IL

    Chase Products Co., Maywood, IL, launched Colorspray Sunless Tan, an aerosol spray that works with the skin’s natural proteins for seven to 10 days. Aloe and white tea extracts moisturize the skin. The 8-oz. spray costs $24.95.…
    11.15.05

  • Valencia, CA-based Cuccio Nat-ural offers the Skin Lightening Service

    Valencia, CA-based Cuccio Nat-uralé offers the Skin Lightening Service. This in-salon treatment combines the Lemon Skin Light-ening serum and Mango Hand peel to lighten age spots on the hands. Executives said after two to three weeks of use, t…
    11.15.05

  • Nailene, an Irvine, CA-based division of Pacific World

    Nailene, an Irvine, CA-based division of Pacific World, unveiled its DuraColour Nail strips, a peelable, non-chip nail polish that requires no drying time or nail polish remover. Colors are visible through packaging windows and several sizes are foun…
    11.15.05

  • Este Lauder executives said pink is the color of spring

    Estée Lauder executives said pink is the color of spring, from the palest pink to fuchsia, which is offset by blues and coppers. Under its Pure Delight spring collection, the company offers new Pure Color eyeshadow duos, Pure Fantasy Illuminat…
    11.15.05

  • Next month, Noxzema will introduce the 4-Blade disposable razor

    Next month, Noxzema will introduce the 4-Blade disposable razor with extra blades for quick and easy shaving and four moisturizing pads. The small Noxzema Bikini razors also reach difficult areas and have a comb. The Procter & Gamble division wil…
    11.15.05

  • Sothys Thalassothys Anti-Eau Body concentrate targets cellulite

    Sothys’ Thalassothys Anti-Eau Body concentrate targets cellulite with a synergistic blend of active plants and marine extracts such as holly and horse chestnut (Disinfiltrating complex) to reduce water retention, increase circulation and reduce…
    11.15.05

  • Bullie Care, Houston, TX

    Bullie Care, Houston, TX, unveiled Refinement-Sensitive Skin scrub, designed for small-pored, dry skin using honey, vitamin E and wheat germ to naturally detoxify, exfoliate and hydrate skin. It is sold through salon professionals.…
    11.15.05

  • So Pure Natural Balance Restoring Essential oil

    So Pure Natural Balance Restoring Essential oil, new from Holland-based Keune Haircosmetics, contains plant ingredients to treat dry hair and scalp with aromatherapy, phytotherapy and homeotherapy.…
    11.15.05

  • Los Angeles-based Jason Natural Cosmetics Shaman Quit Bugging Me!

    Los Angeles-based Jason Natural Cosmetics’ Shaman Quit Bugging Me! DEET-free bug repellent contains ingredients such as citronella, neem, eucalyptus, lemon grass, lavender and tea tree essential oils to keep insects at bay. The line includes Bu…
    11.15.05

  • Jane Iredale of Great Barrington, MA

    Jane Iredale of Great Barrington, MA launched the Teal PureLash Lengthening mascara, a shellac and petroleum-free product. It contains wheat protein and hollow fibers to curl and lengthen the lashes. PureLash Lengthening mascara is also available in…
    11.15.05

  • Island Song, a new line of body care products distributed by Berkley, CA-based TerraNova

    Island Song, a new line of body care products distributed by Berkley, CA-based TerraNova, debuted in February. The Hawaii-inspired collection features a juicy mango and creamy coconut scent and products such as Coco-Mango Perfume Touch and Coco-Mango…
    11.15.05