Marketing News

  • Rusk, a Conair company,

    November 22, 2005
    Rusk, a Conair company, introduced the Being hair styling line. Products include Being Strong gel to define, slick and shape hair; Being Wild pliable styling paste; Being Gutsy styling crème; Being Smooth, to tame frizzies; Being Primitive cla…


  • DDF Products Fly High On UAs Premium Service

    November 22, 2005
    Doctor’s Dermatologic Formula (DDF) is on-board with United Airlines to celebrate the launch of a new premium service. High-end goodie bags containing DDF’s Cellular Revitalization Half Dose kit will be delivered in-flight to all premium…


  • Songstress Paula Abdul has been signed

    November 22, 2005
    Songstress Paula Abdul has been signed by Smart Skincare as spokesperson for Cell-Rx. Cell-Rx is a dermatologist-developed skin care line of anti-aging products that combines scientific advances with natural ingredients. Cell-Rx is said to help build…


  • Murad, El Segundo, CA,

    November 22, 2005
    Murad, El Segundo, CA, offers beauty around the clock with the new anti-aging Reform kit. The kit includes travel sizes of Day Reform treatment, Night Reform treatment and Eye Treatment complex. It is ideal for all skin types, according to the compan…


  • Sephora partnered with City Cosmetics

    November 22, 2005
    Sephora partnered with City Cosmetics to launch City Lips Collagen Peptide lip plumping treatment in 186 Sephora stores in France. City Lips will expand into the rest of Europe by the end of 2005. City Lips plumped people’s lips an average of t…


  • Yon-Ka Paris offers Fruitelia

    November 22, 2005
    Yon-Ka Paris offers Fruitelia, a daytime protective moisturizer containing all-natural fruit acids as well as advanced technology that “grafts” the acids onto almond protein. The process ensures that the acid function occurs at different…


  • Regis Salons, owned by Regis Corp., Minneapolis

    November 22, 2005
    Regis Salons, owned by Regis Corp., Minneapolis, MN supported Breast Cancer Awareness Month with the 14th annual Clip for the Cure. Regis salons across the U.S. and Canada donated 100% of net proceeds from $15 haircuts on Oct. 23 toward breast cancer…


  • A personal appearance from Dale Earnhardt Jr.

    November 22, 2005
    A personal appearance from Dale Earnhardt Jr. helped drive Drakkar Noir fragrance sales to record highs. Drakkar Noir, Nextel Cup Racing’s first prestige fragrance, attracted racing fans in Richmond, VA to Short Pump Town Center in September wh…


  • P&G introduced the new Refreshing Vanilla Mint

    November 22, 2005
    P&G introduced the new Refreshing Vanilla Mint version of its Crest Whitening Expressions toothpaste on-air during the reality TV show The Apprentice. The two Apprentice teams battled to get New Yorkers excited about the new paste. Crest Whitenin…


  • For discreet air freshening, Dial

    November 22, 2005
    For discreet air freshening, Dial Corp. offers Renuzit Airlets, an electric-scented oil air freshener that “hides in plain sight” as a functional electrical outlet. It is virtually unnoticeable to the discerning eye, according to Dial exe…


  • Jason Natural Cosmetics, Culver City, CA,

    November 22, 2005
    Jason Natural Cosmetics, Culver City, CA, offers lip care that’s 100% natural, vegetarian and contains no lanolin or parabens. Seventy-percent certified organic lip products include Lips Bee plumper, Lips Bee Better and Lips Bee Healthier. Jaso…


  • TheraBreath and MonoSolRx will commercialize

    November 22, 2005
    TheraBreath and MonoSolRx will commercialize film strips containing OXYD-8, an oxygenating formula for bad breath. The companies will also market film strips containing benzocaine for oral pain and sore throats. Unlike conventional bad breath product…


  • Seekers of beauty can look better

    November 22, 2005
    Seekers of beauty can look better without going to extremes, according to the American Society for Aesthetic Plastic Surgery. According to the association, the number of non-surgical cosmetic procedures—such as Hylaform, an injectible wrinkle f…


  • Sense, a skin and personal care product

    November 22, 2005
    Sense, a skin and personal care product line from USANA Health Sciences, has been re-formulated with a new preservative technology. The patent-pending technology comprises botanicals, antioxidants and other active ingredients to keep products fresh,…


  • Silcoat Balm acts as a protective

    November 22, 2005
    Silcoat Balm acts as a protective biosphere for skin that’s been damaged by treatments such as lasers, chemical peels or dermabrasion, according to executives at Physician’s Choice of Arizona, Scottsdale, AZ. The balm creates a highly pro…