Marketing News


  • Island Song, a new line of body care products distributed by Berkley, CA-based TerraNova

    Island Song, a new line of body care products distributed by Berkley, CA-based TerraNova, debuted in February. The Hawaii-inspired collection features a juicy mango and creamy coconut scent and products such as Coco-Mango Perfume Touch and Coco-Mango…
    11.15.05

  • Avon Products Inc. has added the Avon Breast Cancer Crusade Pink Ribbon

    Avon Products Inc. has added the Avon Breast Cancer Crusade Pink Ribbon necklace and Locket Keychain to its fundraising efforts. All of the net proceeds will benefit the beast cancer cause, executives said.…
    11.15.05

  • Neutrogenas new Professional division is helping dry, damaged hair with Triple Moisture

    Neutrogena’s new Professional division is helping dry, damaged hair with Triple Moisture. It is infused with olive extract, meadowfoam seed extract and sweet almond oil to treat the surface, center and middle layers of hair strands. The line is…
    11.15.05

  • San Francisco-based MD Formulations introduced its Skin Relief crme

    San Francisco-based MD Formulations introduced its Skin Relief crème with 1% hydrocortisone, aloe and vitamin E to tackle irritated, burning and stinging skin resulting from minor burns, allergic reactions, insect bites and rashes. It is non-c…
    11.15.05

  • Body Bistros new Carrot + Sandalwood Eye butter

    Body Bistro’s new Carrot + Sandalwood Eye butter and Green Apple + Neem jelly rely on the powers of ancient Indian Ayurvedic medicine to treat the skin. The Eye butter contains a bio-complex of gotu kola, neem and tumeric to nourish undereye sk…
    11.15.05

  • San Diego-based Dr. D. Schwabs Sensitive Skin Care collection

    San Diego-based Dr. D. Schwab’s Sensitive Skin Care collection includes the No. 848 Sensitive cleanser, No. 829 Herbal toner with natural botanical extracts, No. 835 Ginkgosome serum to calm and moisturize the skin and No. 849 Sensitive Moistur…
    11.15.05

  • BriteSmile opened a teeth whitening spa in Soho, New York City

    BriteSmile opened a teeth whitening spa in Soho, New York City. The Walnut Creek, CA-based company has 13 other locations in the U.S. The one-hour whitening treatments are administered by on-site dentists. The spas also sell BriteSmile products such…
    11.15.05

  • Celebrity manicurist Marsha Bialo

    Celebrity manicurist Marsha Bialo launched the Decoupage Couture, a collection of nail designs that are decorative alternatives to nail wraps. She is also developing the Bialo Basix line of hand and feet care products.…
    11.15.05

  • Beyonc Knowles To Sing For Tommy Hilfiger Scent

    Tommy Hilfiger Toiletries and Tommy Hilfiger USA have signed vocalist Beyoncé Knowles as spokesperson for a new fragrance set to debut this fall. “Not only is she extremely talented and beautiful, but she is sophisticated, intelligent an…
    11.15.05

  • Bleu decume, Sothys spring/summer collection

    Bleu d’ecume, Sothys’ spring/summer collection, features dreamy blues and sand dune creams for the eyes, glazed copper and candied cherries for the lips and bronze shimmer on the face inspired by Miami. New products include Zeste d’…
    11.15.05

  • Oscar-nominated and Mexico-born actress Salma Hayek

    Oscar-nominated and Mexico-born actress Salma Hayek will serve as spokesperson for Avon Products’ flagship color and fragrance brands. She will appear in print and TV ads in the third quarter. Additionally, Ms. Hayek will partner with the Avon…
    11.15.05

  • Pola Cosmetics U.S.A., Carson, CA

    Pola Cosmetics U.S.A., Carson, CA, extended its Idea Styling series with salon-inspired Idea Style Damage Care essence leave-in treatment and Idea Style Design cream for light styling. Both contain PML (poly-metha-clorisin) and arginine, which promot…
    11.15.05

  • John Paul Mitchell Systems (JPMS), Beverly Hills, CA

    John Paul Mitchell Systems (JPMS), Beverly Hills, CA, added 15 new hair colors to Paul Mitchell the color. The collection now offers seven color series, 13 tonal bases, 50 intermixable colors, five highlifts and five ultra toners. Also new this month…
    11.15.05

  • French color line Christian Breton

    French color line Christian Breton will make its U.S. debut in Henri Bendel next month. The 250-SKU line contains trendy, multiethnic colors. Products range from $12-30.…
    11.15.05

  • Reckitt Benckisers Air Wick brand

    Reckitt Benckiser’s Air Wick brand offers aromatherapeutic plug-ins with its new Air Fresheners Relaxation scented oil with lavender and chamomile, and Air Wick Air Fresheners Revitalization scented oil with citrus and eucalyptus. The products…
    11.15.05

  • San Francisco-based DHC USA unveiled Revitalizing moisture strips

    San Francisco-based DHC USA unveiled Revitalizing moisture strips, gel strips with olive leaf extract, aloe leaf juice and skin brightener alpha arbutin to rejuvenate eyes, especially swollen, strained or tired ones.…
    11.15.05

  • The Food and Drug Administration (FDA) approved Tri-Active LaserDermology

    The Food and Drug Administration (FDA) approved Tri-Active LaserDermology to treat cellulite. It incorporates mechanical massage, localized cooling and deep laser stimulation. It smoothes and tightens the outer layers of skin.…
    11.15.05

  • WD-40 Co. will acquire the 1001 brand

    WD-40 Co. will acquire the 1001 brand of carpet cleaning products from PZ Cussons plc, Manchester, UK, for $11.5 million. The line is a leading brand in carpet care with 65% brand awareness and more than 40% market share in the UK.…
    11.15.05

  • The Este Lauder Cos. Jane brand has been purchased by Harry Adjmi

    The Estée Lauder Cos.’ Jane brand has been purchased by Harry Adjmi, manufacturing company owner and consumer goods and real estate investor, and Lisa Yarnell, a mass market health and beauty veteran. They have formed a new company, Jane…
    11.15.05

  • Philip Pelusi Phytolife, Pittsburgh, PA

    Philip Pelusi Phytolife, Pittsburgh, PA, unveiled the Fade De Phy anti-color fade shampoo and conditioner. They contain extracts such as sunflower, fennel seed and willow bark to protect hair against UV rays, buffer pH and fortify the hair cuticle.…
    11.15.05