Marketing News


  • LAB21, Inc., New York, has launched a new anti-aging anti-acne therapy

    LAB21, Inc., New York, has launched a new anti-aging anti-acne therapy for adults based on patent-pending DNA technology. The cream prevents new blemishes from coming to the surface, helps current blemishes heal and reduces the scarring and marks cau…
    11.15.05

  • Car-Freshener, Watertown, NY

    Car-Freshener, Watertown, NY, recently added air fresheners to its Just Great line featuring cartoon character Garfield the cat. The three designs include one-liners such as “It’s all about me” and “Eating is my life.”…
    11.15.05

  • Albany, NY-based Natures Formulary unveiled the Divya line

    Albany, NY-based Nature’s Formulary unveiled the Divya line of Ayurvedic skin care products such as body lotions, body oils and soaps. The items are based on body and skin type, for instance Vata persons require hydrating products. More info: w…
    11.15.05

  • Avon Products won the coveted 2004 Ex Award

    Avon Products won the coveted 2004 Ex Award for Best Mobile Marketing Tour for the company’s “Let’s Talk Beauty” marketing initiative. Launched in 2002, the tour involved seven makeover stations, a sample bar, advisors’…
    11.15.05

  • Hypnse mascara, new from Lancme

    Hypnôse mascara, new from Lancôme, is said to build lash volume six-fold due to SoftScupt technology, a blend of soft waxes and positively- and negatively-charged polymers. Hypnôse’s new brush also has four depositing sides, f…
    11.15.05

  • Direct-selling candle company PartyLite, Plymouth, MA, offers Change-O-Lanterns

    Direct-selling candle company PartyLite, Plymouth, MA, offers Change-O-Lanterns, cubic, powder-coated, metal sleeves in which candlelight radiates from the inside out. They come in Halloween and Snowflake designs. Other holiday items include the six…
    11.15.05

  • Wink Beauty, a new cosmetics line aiming to break the bipolar teen/baby boomer state of cosmetics

    Wink Beauty, a new cosmetics line aiming to break the bipolar teen/baby boomer state of cosmetics, is the brainchild of beauty editors Belen Aranda-Alvarado and Anna Lisa Raya. The company recently added Double Trouble, a line or multifunctional prod…
    11.15.05

  • Grape-scented beeswax is the basis of Circle of Friends new Weather Guard lip balm

    Grape-scented beeswax is the basis of Circle of Friends’ new Weather Guard lip balm. The Chatsworth, CA-based company said the balm also contains vitamin E, shea butter and coconut and macadamia seed oils and UV-protective titanium dioxide. The…
    11.15.05

  • El Segundo, CA-based Murad Inc.

    El Segundo, CA-based Murad Inc. introduced Day Reform, a tannin acid-based cream scientifically proven to reduce fine lines and wrinkles in 24 hours, according to executives. It also contains antioxidant-rich Tahitian Noni extract, red tea extract an…
    11.15.05

  • Parlux Fragrances, Inc., Fort Lauderdale, FL

    Parlux Fragrances, Inc., Fort Lauderdale, FL, has signed of a letter of intent with Paris Hilton to launch a fragrance under her name before the end of 2004. Ms. Hilton is co-star of Fox’s reality TV series “The Simple Life” and an…
    11.15.05

  • Kenra Platinum, new from Indianapolis-based Kenra

    Kenra Platinum, new from Indianapolis-based Kenra, offers a range of five unisex, salon hair styling products, including Freezing gel, Silkening gloss, Grooming pomade, Shaping crème and Texturizing taffy. Executives said each product’s…
    11.15.05

  • Zirh International Corp., New York, launched Rejuvenate

    Zirh International Corp., New York, launched Rejuvenate, a 1.7-oz. cream to help men combat and prevent premature aging with ceramides, rice peptides, soybean protein, tomato extract, barley extract complex and licorice derivatives.…
    11.15.05

  • Christophe Beverly Hills Hair Care was unveiled

    Christophe Beverly Hills Hair Care was unveiled last month at CVS pharmacies. Designed by hairstylist Christophe, the line offers four product categories: volumizing, hydrating, smoothing and finishing. The products are infused with creatine, vitamin…
    11.15.05

  • Hot Roxy Bath Bombs, a collection of sea salt and sweet almond and golden jojoba oil bath treats

    Hot Roxy Bath Bombs, a collection of sea salt and sweet almond and golden jojoba oil bath treats, are new from Hot Roxy, Las Vegas. The effervescent bombs transform the bathtub into a romance refuge, executives said, and come in 13 scents. More info:…
    11.15.05

  • B&P Companys Frownies, a line of facial patches to relax and restore underlying face muscles overnight

    B&P Company’s Frownies, a line of facial patches to relax and restore underlying face muscles overnight, have been repackaged in a bold, new box. The line, available at Lord & Taylor, also added the Anti-Aging Rose Water Hydrator with h…
    11.15.05

  • Clean Up Toilets Magically With Clorox ToiletWand

    The Clorox Co., Oakland, CA introduced the Clorox ToiletWand, a disposable toilet cleaning system with an ergonomic wand that clicks onto a disposable, scrubbing sponge head. Each head is impregnated with a foaming Clorox cleaner and is designed to s…
    11.15.05

  • Plymouth, MA-based PartyLite

    Plymouth, MA-based PartyLite executives said three of their four top-selling candles so far this year feature a Strawberry scent. The best-seller, Strawberry Rhubarb, was introduced in January. Executives said during the winter, U.S. consumers yearn…
    11.15.05

  • Del Laboratories, Inc., Uniondale, NY

    Del Laboratories, Inc., Uniondale, NY, entered the professional salon channel for the first time by licensing Elizabeth Arden and Red Door trademarks for salon nail care products. Products will roll out later this year in Elizabeth Arden, Red Door an…
    11.15.05

  • For thirsty hair, Dove introduced the Foam conditioner

    For thirsty hair, Dove introduced the Foam conditioner, a mousse-like foam with more than 15 weightless moisturizers to quickly seep into hair in the shower. Available in Extra volume and Volumizing Color variants, they contain such moisturizers as f…
    11.15.05

  • The Gillette Company, Boston, unveiled a print and TV ad campaign for Gillette Complete Skincare

    The Gillette Company, Boston, unveiled a print and TV ad campaign for Gillette Complete Skincare, a new line for men guaranteeing healthy-looking skin in just 14 days. The ads, created by BBDO New York, entice men to incorporate skin care products in…
    11.15.05