Marketing News


  • Los Angeles-based Herbalife and Denver-based ACT Teleconferencing

    Los Angeles-based Herbalife and Denver-based ACT Teleconferencing insist they set a new Guinness World record for teleconferencing. On March 25, an estimated 10,637 Herbalife distributors and customers dialed into a 30-minute conference call about a…
    11.15.05

  • Aveda and Green Mountain Energy Co. teamed up

    Aveda and Green Mountain Energy Co. teamed up to promote pollution-free electricity in April with the generation of 60,000 kilowatt-hours of wind power. Executives said this offset more than 44 tons of carbon dioxide emissions. Aveda also sold compac…
    11.15.05

  • Nyce Legs has unveiled Spray-On Instant nylons

    Nyce Legs has unveiled Spray-On Instant nylons. Distributed by Laguna Beach, CA-based SWE, the nylons retail in 5-oz. cans in light, medium and dark beige shades. Executives said rain and perspiration do not mar or streak the breathable nylons, which…
    11.15.05

  • L’Anza, Santa Monica, CA, launched the Magic Bullet Hair Healer

    L’Anza, Santa Monica, CA, launched the Magic Bullet Hair Healer. It features the Keratin Bond system, a mixture of herbs and proteins to smooth the cuticle, reduce frizz, retain color and protect against thermal styling and UV rays for healthy…
    11.15.05

  • Pookie Products, New York, has added the ColorBalm palette

    Pookie Products, New York, has added the ColorBalm palette including six slim tubes with a formulation of shea butter, coconut oil and apricot kernel oil. They come in sweet flavors such as Very Cherry, Be Mine Forever (bubble gum) and I Truly Do (c…
    11.15.05

  • Dallas, TX-based Er’Go Candle

    Dallas, TX-based Er’Go Candle has extended its candle offerings with 12 new scents, such as the Mint Tea candle, under the Solo, Spectrum, Passion, Silver and Spa collections.…
    11.15.05

  • Samy Companies, New York, partnered with Hispania Capital Partners

    Samy Companies, New York, partnered with Hispania Capital Partners to expand retail distribution of the Samy Salon collections throughout the U.S. and Americas and to reach more Hispanic consumers. Executives said Samy is the No. 1 selling hair care…
    11.15.05

  • HCX Salons, Fort Lauderdale, FL

    HCX Salons, Fort Lauderdale, FL, released its spring/summer trends collection, Xpressions. Shot on location in Columbia, it was telecast by Telemundo worldwide. Triangular sections with diamond and star-shaped accents are predicted to be hot this sum…
    11.15.05

  • Reckitt Benckiser launched a blade-free shaving system

    Reckitt Benckiser launched a blade-free shaving system, the Veet Bladeless Razor kit. Available in Floral Sensation or Aloe Vera, the kit features a three-minute depilatory gel cream and a Bladeless Razor tool to remove dissolved hair. It costs $7.99…
    11.15.05

  • Palomar Medical Technologies Inc., Burlington, MA

    Palomar Medical Technologies Inc., Burlington, MA, received clearance from the U.S. Food and Drug Administration to market the LuxV hand-piece to treat acne. The LuxV hand-piece emits pulses of intense light that alter the structure and function of s…
    11.15.05

  • Rembrandt, which was recently acquired by Gillette, launched the Rembrandt 2-Hour White kit

    Rembrandt, which was recently acquired by Gillette, launched the Rembrandt 2-Hour White kit designed to whiten teeth four shades in just two hours, in either 15- or 20-minute intervals. The kit contains three bleaching gel syringes and two ComfyTray…
    11.15.05

  • Hairstylist Philip Pelusi hosted his sixth PhotoSynthesis seminar

    Hairstylist Philip Pelusi hosted his sixth PhotoSynthesis seminar in February at the Space for Photography and Creative Expression educational studio in Pittsburgh. Ten leading North American hairstylists attended and created an autumn hairstyle coll…
    11.15.05

  • Palmer’s Cocoa Butter Formula with Vitamin E

    Palmer’s Cocoa Butter Formula with Vitamin E for Dry, Ashy Skin is the latest offering from E.T. Browne Drug Co., Inc., Englewood Cliffs, NJ. Formulated for all skin types, the lightweight lotion contains cocoa and shea butters, alpha and beta…
    11.15.05

  • City Lips Clear Gloss lip plumper from City Lips, Salt Lake City, UT

    City Lips Clear Gloss lip plumper from City Lips, Salt Lake City, UT, was named the most effective lip plumper on the market by Good Housekeeping magazine in the February issue. The lip product contains collagen and hyaluronic acid to create fuller,…
    11.15.05

  • The Art of Shaving, New York, launched the men’s Hydrosol Rose Water toner

    The Art of Shaving, New York, launched the men’s Hydrosol Rose Water toner. Used in The Art of Shaving’s traditional shave and royal shave treatments, the antiseptic distilled water and pure essential rose oil liquid help to replenish moi…
    11.15.05

  • Zirh Skin Nutrition, New York

    Zirh Skin Nutrition, New York, held private appointments with Major League Baseball players from nine teams during spring training, offering grooming tips and products.…
    11.15.05

  • Coty Beauty’s Celine Dion Perfumes division selected five fans

    Coty Beauty’s Celine Dion Perfumes division selected five fans to take part in the Celine Dion Dream Team tour. The winners, chosen from more than 17,000 entries, met Ms. Dion on March 20.…
    11.15.05

  • On May 1, more than 40,000 women took part in the 7th annual Revlon Run/Walk

    On May 1, more than 40,000 women took part in the 7th annual Revlon Run/Walk for Women in New York. Spokespersons Eva Mendes and Karen Duffy led the walk, as well as celebrities Jane Pauley, Isabella Rossellini, Kristin Davis and Jesse L. Martin. Pro…
    11.15.05

  • Lost in Translation Star Found by Calvin Klein

    Calvin Klein Cosmetics Company has signed actress Scarlett Johansson as the face for an undisclosed Calvin Klein fragrance launching this fall. Ms. Johansson won a Best Actress Award from the British Academy of Film and Television Arts (BAFTA) for he…
    11.15.05

  • Socially-responsible Nirvana Candles, Soquel, CA

    Socially-responsible Nirvana Candles, Soquel, CA, introduced a new branding strategy aimed at building customer loyalty and name recognition with prominent logos imprinted on the back of each candle and new hang tags describing each stenciled candle…
    11.15.05