Marketing News


  • Old Spices new 4-Blade High Endurance

    Old Spice’s new 4-Blade High Endurance (H.E. 4x4) disposable razor, featuring four moisturizing Lube Zones to prevent razor burn and shaving irritations, will debut in May. It will be joined by Old Spice High Endurance Pre-Shave wash and scrub,…
    11.15.05

  • Rusk, a division of Conair Corp., Stamford, CT

    Rusk, a division of Conair Corp., Stamford, CT, launched Sensories Pure shampoo. Designed to sustain colored hair’s texture and protect against UVA/UVB sun damage, the Mandarin & Jasmine Vibrant Color shampoo contains conditioning proteins,…
    11.15.05

  • Chase Products Co., Maywood, IL

    Chase Products Co., Maywood, IL, launched Colorspray Sunless Tan, an aerosol spray that works with the skin’s natural proteins for seven to 10 days. Aloe and white tea extracts moisturize the skin. The 8-oz. spray costs $24.95.…
    11.15.05

  • Valencia, CA-based Cuccio Nat-ural offers the Skin Lightening Service

    Valencia, CA-based Cuccio Nat-uralé offers the Skin Lightening Service. This in-salon treatment combines the Lemon Skin Light-ening serum and Mango Hand peel to lighten age spots on the hands. Executives said after two to three weeks of use, t…
    11.15.05

  • Nailene, an Irvine, CA-based division of Pacific World

    Nailene, an Irvine, CA-based division of Pacific World, unveiled its DuraColour Nail strips, a peelable, non-chip nail polish that requires no drying time or nail polish remover. Colors are visible through packaging windows and several sizes are foun…
    11.15.05

  • Este Lauder executives said pink is the color of spring

    Estée Lauder executives said pink is the color of spring, from the palest pink to fuchsia, which is offset by blues and coppers. Under its Pure Delight spring collection, the company offers new Pure Color eyeshadow duos, Pure Fantasy Illuminat…
    11.15.05

  • Next month, Noxzema will introduce the 4-Blade disposable razor

    Next month, Noxzema will introduce the 4-Blade disposable razor with extra blades for quick and easy shaving and four moisturizing pads. The small Noxzema Bikini razors also reach difficult areas and have a comb. The Procter & Gamble division wil…
    11.15.05

  • Sothys Thalassothys Anti-Eau Body concentrate targets cellulite

    Sothys’ Thalassothys Anti-Eau Body concentrate targets cellulite with a synergistic blend of active plants and marine extracts such as holly and horse chestnut (Disinfiltrating complex) to reduce water retention, increase circulation and reduce…
    11.15.05

  • Bullie Care, Houston, TX

    Bullie Care, Houston, TX, unveiled Refinement-Sensitive Skin scrub, designed for small-pored, dry skin using honey, vitamin E and wheat germ to naturally detoxify, exfoliate and hydrate skin. It is sold through salon professionals.…
    11.15.05

  • So Pure Natural Balance Restoring Essential oil

    So Pure Natural Balance Restoring Essential oil, new from Holland-based Keune Haircosmetics, contains plant ingredients to treat dry hair and scalp with aromatherapy, phytotherapy and homeotherapy.…
    11.15.05

  • Los Angeles-based Jason Natural Cosmetics Shaman Quit Bugging Me!

    Los Angeles-based Jason Natural Cosmetics’ Shaman Quit Bugging Me! DEET-free bug repellent contains ingredients such as citronella, neem, eucalyptus, lemon grass, lavender and tea tree essential oils to keep insects at bay. The line includes Bu…
    11.15.05

  • Jane Iredale of Great Barrington, MA

    Jane Iredale of Great Barrington, MA launched the Teal PureLash Lengthening mascara, a shellac and petroleum-free product. It contains wheat protein and hollow fibers to curl and lengthen the lashes. PureLash Lengthening mascara is also available in…
    11.15.05

  • Island Song, a new line of body care products distributed by Berkley, CA-based TerraNova

    Island Song, a new line of body care products distributed by Berkley, CA-based TerraNova, debuted in February. The Hawaii-inspired collection features a juicy mango and creamy coconut scent and products such as Coco-Mango Perfume Touch and Coco-Mango…
    11.15.05

  • Avon Products Inc. has added the Avon Breast Cancer Crusade Pink Ribbon

    Avon Products Inc. has added the Avon Breast Cancer Crusade Pink Ribbon necklace and Locket Keychain to its fundraising efforts. All of the net proceeds will benefit the beast cancer cause, executives said.…
    11.15.05

  • Neutrogenas new Professional division is helping dry, damaged hair with Triple Moisture

    Neutrogena’s new Professional division is helping dry, damaged hair with Triple Moisture. It is infused with olive extract, meadowfoam seed extract and sweet almond oil to treat the surface, center and middle layers of hair strands. The line is…
    11.15.05

  • San Francisco-based MD Formulations introduced its Skin Relief crme

    San Francisco-based MD Formulations introduced its Skin Relief crème with 1% hydrocortisone, aloe and vitamin E to tackle irritated, burning and stinging skin resulting from minor burns, allergic reactions, insect bites and rashes. It is non-c…
    11.15.05

  • Body Bistros new Carrot + Sandalwood Eye butter

    Body Bistro’s new Carrot + Sandalwood Eye butter and Green Apple + Neem jelly rely on the powers of ancient Indian Ayurvedic medicine to treat the skin. The Eye butter contains a bio-complex of gotu kola, neem and tumeric to nourish undereye sk…
    11.15.05

  • San Diego-based Dr. D. Schwabs Sensitive Skin Care collection

    San Diego-based Dr. D. Schwab’s Sensitive Skin Care collection includes the No. 848 Sensitive cleanser, No. 829 Herbal toner with natural botanical extracts, No. 835 Ginkgosome serum to calm and moisturize the skin and No. 849 Sensitive Moistur…
    11.15.05

  • BriteSmile opened a teeth whitening spa in Soho, New York City

    BriteSmile opened a teeth whitening spa in Soho, New York City. The Walnut Creek, CA-based company has 13 other locations in the U.S. The one-hour whitening treatments are administered by on-site dentists. The spas also sell BriteSmile products such…
    11.15.05

  • Celebrity manicurist Marsha Bialo

    Celebrity manicurist Marsha Bialo launched the Decoupage Couture, a collection of nail designs that are decorative alternatives to nail wraps. She is also developing the Bialo Basix line of hand and feet care products.…
    11.15.05