Marketing News


  • Nailene, a division of Pacific World, Irvine, CA

    Nailene, a division of Pacific World, Irvine, CA, now offers Spa Stone to remove rough and dead skin cells from the feet, elbows and hands. The natural lava rock retails for $4.99 in mass merchandisers.…
    11.15.05

  • Colgate-Palmolive will introduce Colgate Max Fresh toothpaste

    Colgate-Palmolive will introduce Colgate Max Fresh toothpaste with mini breath strips in August in Cool Mint and Clean Mint flavors. Colgate-Palmolive also launched the citrus-scented Ajax Ruby Red Grapefruit dish liquid and Ajax Orange dish liquid a…
    11.15.05

  • Kohls launches the everGirl collection this month

    Kohl’s launches the everGirl collection this month, a licensed beauty line targeted to tweens. The products feature four characters (Joy, Hope, Starr and Skye) to fit various personalities. Products include lip gloss, glitter and nail color.…
    11.15.05

  • Calvin Kleins new fragrance Eternity Moment

    Calvin Klein’s new fragrance Eternity Moment will debut in September. Targeted to women ages 22-30, actress Scarlett Johansson will be the face behind the scent. The juice, described as a fresh-squeezed floral, will be available in 2,200 depart…
    11.15.05

  • LOral USA will launch Armani Mania

    L’Oréal USA will launch Armani Mania in August under its Giorgio Armani banner. Replacing a test launch in 2000, Armani Mania has a new formula with a woody, aromatic floral juice. It is targeted to younger consumers than Armani Sensi. I…
    11.15.05

  • Elizabeth Taylor White Diamonds

    Elizabeth Taylor White Diamonds, a division of Elizabeth Arden, introduced a color cosmetics collection with gold components and lettering and faux pavé diamond accents to drugstores. The line includes nail color, lipstick, lip gloss and press…
    11.15.05

  • Emjoi, New York, offers two new lines of disposable razors

    Emjoi, New York, offers two new lines of disposable razors, the Blade line for men and the Sensation line for women. They feature a patented close-shave shaving head with three angled blades and skin-protective plastic strips. The company also sells…
    11.15.05

  • The Centers for Disease Control and the Soap and Detergent Association

    The Centers for Disease Control and the Soap and Detergent Association gave the top classroom award for the “Healthy Schools, Healthy People—It’s a SNAP (School Network for Absenteeism Prevention)!” program to Crownover Middle…
    11.15.05

  • Zirh International donated 5% of its June sales

    Zirh International donated 5% of its June sales to the Elephant Sanctuary, Hohenwald, TN. The organization provides a natural refuge for endangered species of African and Asian elephants on 2,700 acres.…
    11.15.05

  • New York-based hairstylist Samy and Samy Companies

    New York-based hairstylist Samy and Samy Companies have launched a new 12-SKU system of salon-inspired non-residue products in mass merchandise stores. The line has three types of shampoo (moisture, volume and daily use), corresponding conditioners,…
    11.15.05

  • French sportswear firm Comptoir des Cotonniers

    French sportswear firm Comptoir des Cotonniers launched same-named fragrances in Rose (aromatic floral), Blanc (citrus) and Noir (oriental) in France. The EDPs include wrist straps for easy portability.…
    11.15.05

  • Dermatologist Dr. Paul Jarrod Frank launched pfrankMD

    Dermatologist Dr. Paul Jarrod Frank launched pfrankMD, a mild range without harsh skin care ingredients such as vitamin C, alpha hydroxy acid and glycolic acid. The line’s focus is on natural botanicals such as chamomile, witch hazel and horset…
    11.15.05

  • Clarins will introduce Bright Plus in August

    Clarins will introduce Bright Plus in August. The products brighten skin and lessen pigmentation with vitamin C and raspberry and citrus extracts. The line includes a serum, night cream, brightening lotion and roll-on corrector.…
    11.15.05

  • Garnier Fructis reduces frizz with the Sleek & Shine

    Garnier Fructis reduces frizz with the Sleek & Shine with Nutritive Fruit Micro-Oils collection of shampoo, Fortifying Cream conditioner and Weightless Anti-Frizz serum. The regimen contains avocado and apricot kernel oils and an active fruit con…
    11.15.05

  • Burberry is launching Brit Burberry for Men

    Burberry is launching Brit Burberry for Men in mid-August. The scent is said to appeal to scruffy, sexy and bohemian yet tasteful personalities, and combines notes of green mandarin, ginger, wild roses, oriental wood and gray musk. It will retail in…
    11.15.05

  • True star, a Tommy Hilfiger fragrance touted by singer Beyonc Knowles

    True star, a Tommy Hilfiger fragrance touted by singer Beyoncé Knowles, will debut in September. The scent contains a wet water accord, sheer floral notes and a third accord with grain- and dessert-like scents. It will retail in 1.7-oz. and 3.…
    11.15.05

  • Thierry Mugler is luring men with Bmen

    Thierry Mugler is luring men with Bmen, which features a comic book-like superhero, an accompanying comic book and notes of sequoia and rhubarb. Its fragrance counterpart, AMen, was launched in 1996 and features a patchouli and coffee scent. BMen EDT…
    11.15.05

  • Barbies first perfume will debut in August

    Barbie’s first perfume will debut in August. Parent company Mattel created the fragrance with licensee Puig Beauty and Fashion Group. It has sweet, watery and floral top notes, a floral heart and a base of soft woods and nutmeg.…
    11.15.05

  • Italian fashionhouse Max Mara

    Italian fashionhouse Max Mara teamed up with Cosmopolitan Cosmetics for a women’s scent in September. Like each woman’s appearance, the fragrance is said to balance femininity and personality. Three EDPs will be available as well as a moi…
    11.15.05

  • Medicia, Italy, introduced its Voglia di

    Medicia, Italy, introduced its Voglia di (“craving for”) series of fruity body washes made with yogurt. Executives said the formulas gently exfoliate the skin. Body wash fragrances range from Melon & Watermelon to Pears & Chocolat…
    11.15.05