Marketing News


  • Beyonc Knowles To Sing For Tommy Hilfiger Scent

    Tommy Hilfiger Toiletries and Tommy Hilfiger USA have signed vocalist Beyoncé Knowles as spokesperson for a new fragrance set to debut this fall. “Not only is she extremely talented and beautiful, but she is sophisticated, intelligent an…
    11.15.05

  • Bleu decume, Sothys spring/summer collection

    Bleu d’ecume, Sothys’ spring/summer collection, features dreamy blues and sand dune creams for the eyes, glazed copper and candied cherries for the lips and bronze shimmer on the face inspired by Miami. New products include Zeste d’…
    11.15.05

  • Oscar-nominated and Mexico-born actress Salma Hayek

    Oscar-nominated and Mexico-born actress Salma Hayek will serve as spokesperson for Avon Products’ flagship color and fragrance brands. She will appear in print and TV ads in the third quarter. Additionally, Ms. Hayek will partner with the Avon…
    11.15.05

  • Pola Cosmetics U.S.A., Carson, CA

    Pola Cosmetics U.S.A., Carson, CA, extended its Idea Styling series with salon-inspired Idea Style Damage Care essence leave-in treatment and Idea Style Design cream for light styling. Both contain PML (poly-metha-clorisin) and arginine, which promot…
    11.15.05

  • John Paul Mitchell Systems (JPMS), Beverly Hills, CA

    John Paul Mitchell Systems (JPMS), Beverly Hills, CA, added 15 new hair colors to Paul Mitchell the color. The collection now offers seven color series, 13 tonal bases, 50 intermixable colors, five highlifts and five ultra toners. Also new this month…
    11.15.05

  • French color line Christian Breton

    French color line Christian Breton will make its U.S. debut in Henri Bendel next month. The 250-SKU line contains trendy, multiethnic colors. Products range from $12-30.…
    11.15.05

  • Reckitt Benckisers Air Wick brand

    Reckitt Benckiser’s Air Wick brand offers aromatherapeutic plug-ins with its new Air Fresheners Relaxation scented oil with lavender and chamomile, and Air Wick Air Fresheners Revitalization scented oil with citrus and eucalyptus. The products…
    11.15.05

  • San Francisco-based DHC USA unveiled Revitalizing moisture strips

    San Francisco-based DHC USA unveiled Revitalizing moisture strips, gel strips with olive leaf extract, aloe leaf juice and skin brightener alpha arbutin to rejuvenate eyes, especially swollen, strained or tired ones.…
    11.15.05

  • The Food and Drug Administration (FDA) approved Tri-Active LaserDermology

    The Food and Drug Administration (FDA) approved Tri-Active LaserDermology to treat cellulite. It incorporates mechanical massage, localized cooling and deep laser stimulation. It smoothes and tightens the outer layers of skin.…
    11.15.05

  • WD-40 Co. will acquire the 1001 brand

    WD-40 Co. will acquire the 1001 brand of carpet cleaning products from PZ Cussons plc, Manchester, UK, for $11.5 million. The line is a leading brand in carpet care with 65% brand awareness and more than 40% market share in the UK.…
    11.15.05

  • The Este Lauder Cos. Jane brand has been purchased by Harry Adjmi

    The Estée Lauder Cos.’ Jane brand has been purchased by Harry Adjmi, manufacturing company owner and consumer goods and real estate investor, and Lisa Yarnell, a mass market health and beauty veteran. They have formed a new company, Jane…
    11.15.05

  • Philip Pelusi Phytolife, Pittsburgh, PA

    Philip Pelusi Phytolife, Pittsburgh, PA, unveiled the Fade De Phy anti-color fade shampoo and conditioner. They contain extracts such as sunflower, fennel seed and willow bark to protect hair against UV rays, buffer pH and fortify the hair cuticle.…
    11.15.05

  • New York-based hair stylist Mark Garrison

    New York-based hair stylist Mark Garrison, creator of the Keratase hair care line, has opened a new salon in Manhattan. It features stainless steel floors, oversized back lit mirrors, cherry wood and off-white walls.…
    11.15.05

  • NeoStrata Co., Princeton, NJ

    NeoStrata Co., Princeton, NJ, signed an agreement with Berlex Inc., a U.S. affiliate of Schering AG, to develop prescription dermatological pharmaceuticals. Executives said NeoStrata’s topically applied alpha hydroxy acids and polyhydroxy acids…
    11.15.05

  • Smyrna, GA-based CosMedix Chirally Correct skin

    Smyrna, GA-based CosMedix Chirally Correct skin care launched Benefit Peel, a blend of fruit enzymes, L-ascorbic acid, L-retinol and salicylic acid to increase cellular turnover, stimulate protein synthesis and encourage healthier facial skin. Execut…
    11.15.05

  • Sonoma County, CA-based Lavender MeadowsSonoma County, CA-based Lavender Meadows

    Sonoma County, CA-based Lavender Meadows will launch an eponymous bath and body collection this month, spotlighting hand-crafted and lavender-derived lotions and soaps with witty names such as Soap Opera and Bubble or Nothing. The line will be carrie…
    11.15.05

  • Lip Drink, the latest creation from Jane Iredale Mineral Makeup

    Lip Drink, the latest creation from Jane Iredale Mineral Makeup, Great Barrington, MA, contains SPF 15 from Parsol 1789 and octinoxate. Oils of jojoba, avocado, macadamia and sunflower replenish lip moisture.…
    11.15.05

  • Last month, Escada introduced Island Kiss

    Last month, Escada introduced Island Kiss, a scent said to evoke the Greek Isles and beach wear with notes of mango, passion fruit, orange, a radiant accord, magnolia, red fruit, white peach and musk. The bottle is enveloped with a cartoon character…
    11.15.05

  • Minneapolis-based hairstylist and salon owner Jon English

    Minneapolis-based hairstylist and salon owner Jon English released his She-Bang 2004 collection. The haircuts unite the modern shag with solid bangs and are topped off with color overlaying and underlaying. His Ventex styling gel is at the core of al…
    11.15.05

  • This month, Yardley London introduces the Apothary Brighton Beach collection

    This month, Yardley London introduces the Apothary Brighton Beach collection of shimmering, exfoliating and moisturizing body care products such as Sandcastle bath salts. Yardley London also launched Piccadilly Circus, a bath line for children ages 3…
    11.15.05