Marketing News


  • On May 1, more than 40,000 women took part in the 7th annual Revlon Run/Walk

    On May 1, more than 40,000 women took part in the 7th annual Revlon Run/Walk for Women in New York. Spokespersons Eva Mendes and Karen Duffy led the walk, as well as celebrities Jane Pauley, Isabella Rossellini, Kristin Davis and Jesse L. Martin. Pro…
    11.15.05

  • Lost in Translation Star Found by Calvin Klein

    Calvin Klein Cosmetics Company has signed actress Scarlett Johansson as the face for an undisclosed Calvin Klein fragrance launching this fall. Ms. Johansson won a Best Actress Award from the British Academy of Film and Television Arts (BAFTA) for he…
    11.15.05

  • Socially-responsible Nirvana Candles, Soquel, CA

    Socially-responsible Nirvana Candles, Soquel, CA, introduced a new branding strategy aimed at building customer loyalty and name recognition with prominent logos imprinted on the back of each candle and new hang tags describing each stenciled candle…
    11.15.05

  • Suave for Men, a new line from Unilever, introduced its product line

    Suave for Men, a new line from Unilever, introduced its product line to millions of active men in 1,900 health clubs nationwide with samples in February. The sample items include Suave for Men 2 in 1 shampoo/conditioner and Suave for Men Refreshing b…
    11.15.05

  • Colomer USA will introduce outdoor ad campaigns

    Colomer USA will introduce outdoor ad campaigns in April and May. Under the Revlon Realistic brand, ads will run in five U.S. cities featuring two sensitive scalp relaxer formulations for Hispanic women and two relaxers for African-American women. Un…
    11.15.05

  • Cosmetic laser surgery facility Nuvo International, Henderson, NV

    Cosmetic laser surgery facility Nuvo International, Henderson, NV, repackaged its Clear and Beautiful, Forever Young, Advanced 20 and Even Tone serums in white bottles, clear labels, darker lettering, larger logo and the phrase “photo-rejuvenat…
    11.15.05

  • Glo Spa, Denver, CO, offers the citrus lavender-scented Body Firming lotion

    Glo Spa, Denver, CO, offers the citrus lavender-scented Body Firming lotion. Infused with caffeine and kola nut extract, the lotion is said to firm and tone cellulite-laden skin. It also contains mild skin exfoliants. The lotion retails for $36 in sp…
    11.15.05

  • Doctors Dermatologic Formula (DDF) launched three Sun kits

    Doctor’s Dermatologic Formula (DDF) launched three Sun kits (Matte, Moisturizing and Organic) to protect skin before and after UVA/UVB exposure. They contain the DDF Redox Antioxidant complex with 11 antioxidants. The kits are sold in Bergdorf…
    11.15.05

  • The Aeto hair treatment line, distributed by Oloff Beauty/Barex Italiana

    The Aeto hair treatment line, distributed by Oloff Beauty/Barex Italiana, New York, increases the hair’s breakage resistance by 47% after four treatments, according to executives. Ingredients such as bamboo, yucca, hibiscus, wild mango and co…
    11.15.05

  • Glamorous lashes are attainable with Giorgio Armanis Star Lash

    Glamorous lashes are attainable with Giorgio Armani’s Star Lash. The blue-tinted black mascara features a lash-separating patented wand and a lengthening microfil wax complex combining three plant waxes. It will debut this month in select depar…
    11.15.05

  • New York-based Three Custom Color Specialists

    New York-based Three Custom Color Specialists unveiled Light & Dark Clarifying Eye pencils, im-plements that can act as eye brighteners and concealers. They are sold in salons and spas.…
    11.15.05

  • Donell Inc., New York, NY, recently acquired Super~Skin

    Donell Inc., New York, NY, recently acquired Super~Skin to create Donell Super~Skin. Donell is known for its products containing the non-steroidal collagen/acid mucopolysaccharide cartilage complex. Super~Skin products help to heal sun damage, aging,…
    11.15.05

  • Mens grooming company Baxter of California, Beverly Hills, CA

    Men’s grooming company Baxter of California, Beverly Hills, CA, introduced the Vitamin E-D-A cleansing bar enriched with antioxidants, vitamins, glycerin and green tea which together condition and cleanse the skin. Also new is Face wash, a mild…
    11.15.05

  • John Allans, New York, NY, offers Sport

    John Allan’s, New York, NY, offers Sport, a shampoo and conditioner in one with a blend of sage, lavender and apple extracts that are gentle on the skin and hair and refresh the senses.…
    11.15.05

  • Philip Pelusis new Fade De Phy shampoo launched in January

    Philip Pelusi’s new Fade De Phy shampoo launched in January. This anti-color fade shampoo contains high levels of botanicals such as fennel seed and willow bark extract to make hair less porous, stronger and healthier against environmental and…
    11.15.05

  • Old Spices new 4-Blade High Endurance

    Old Spice’s new 4-Blade High Endurance (H.E. 4x4) disposable razor, featuring four moisturizing Lube Zones to prevent razor burn and shaving irritations, will debut in May. It will be joined by Old Spice High Endurance Pre-Shave wash and scrub,…
    11.15.05

  • Rusk, a division of Conair Corp., Stamford, CT

    Rusk, a division of Conair Corp., Stamford, CT, launched Sensories Pure shampoo. Designed to sustain colored hair’s texture and protect against UVA/UVB sun damage, the Mandarin & Jasmine Vibrant Color shampoo contains conditioning proteins,…
    11.15.05

  • Chase Products Co., Maywood, IL

    Chase Products Co., Maywood, IL, launched Colorspray Sunless Tan, an aerosol spray that works with the skin’s natural proteins for seven to 10 days. Aloe and white tea extracts moisturize the skin. The 8-oz. spray costs $24.95.…
    11.15.05

  • Valencia, CA-based Cuccio Nat-ural offers the Skin Lightening Service

    Valencia, CA-based Cuccio Nat-uralé offers the Skin Lightening Service. This in-salon treatment combines the Lemon Skin Light-ening serum and Mango Hand peel to lighten age spots on the hands. Executives said after two to three weeks of use, t…
    11.15.05

  • Nailene, an Irvine, CA-based division of Pacific World

    Nailene, an Irvine, CA-based division of Pacific World, unveiled its DuraColour Nail strips, a peelable, non-chip nail polish that requires no drying time or nail polish remover. Colors are visible through packaging windows and several sizes are foun…
    11.15.05