Marketing News

  • TheraBreath and MonoSolRx will commercialize

    November 22, 2005
    TheraBreath and MonoSolRx will commercialize film strips containing OXYD-8, an oxygenating formula for bad breath. The companies will also market film strips containing benzocaine for oral pain and sore throats. Unlike conventional bad breath product…


  • Jason Natural Cosmetics, Culver City, CA,

    November 22, 2005
    Jason Natural Cosmetics, Culver City, CA, offers lip care that’s 100% natural, vegetarian and contains no lanolin or parabens. Seventy-percent certified organic lip products include Lips Bee plumper, Lips Bee Better and Lips Bee Healthier. Jaso…


  • For discreet air freshening, Dial

    November 22, 2005
    For discreet air freshening, Dial Corp. offers Renuzit Airlets, an electric-scented oil air freshener that “hides in plain sight” as a functional electrical outlet. It is virtually unnoticeable to the discerning eye, according to Dial exe…


  • P&G introduced the new Refreshing Vanilla Mint

    November 22, 2005
    P&G introduced the new Refreshing Vanilla Mint version of its Crest Whitening Expressions toothpaste on-air during the reality TV show The Apprentice. The two Apprentice teams battled to get New Yorkers excited about the new paste. Crest Whitenin…


  • A personal appearance from Dale Earnhardt Jr.

    November 22, 2005
    A personal appearance from Dale Earnhardt Jr. helped drive Drakkar Noir fragrance sales to record highs. Drakkar Noir, Nextel Cup Racing’s first prestige fragrance, attracted racing fans in Richmond, VA to Short Pump Town Center in September wh…


  • Regis Salons, owned by Regis Corp., Minneapolis

    November 22, 2005
    Regis Salons, owned by Regis Corp., Minneapolis, MN supported Breast Cancer Awareness Month with the 14th annual Clip for the Cure. Regis salons across the U.S. and Canada donated 100% of net proceeds from $15 haircuts on Oct. 23 toward breast cancer…


  • Yon-Ka Paris offers Fruitelia

    November 22, 2005
    Yon-Ka Paris offers Fruitelia, a daytime protective moisturizer containing all-natural fruit acids as well as advanced technology that “grafts” the acids onto almond protein. The process ensures that the acid function occurs at different…


  • Sephora partnered with City Cosmetics

    November 22, 2005
    Sephora partnered with City Cosmetics to launch City Lips Collagen Peptide lip plumping treatment in 186 Sephora stores in France. City Lips will expand into the rest of Europe by the end of 2005. City Lips plumped people’s lips an average of t…


  • Murad, El Segundo, CA,

    November 22, 2005
    Murad, El Segundo, CA, offers beauty around the clock with the new anti-aging Reform kit. The kit includes travel sizes of Day Reform treatment, Night Reform treatment and Eye Treatment complex. It is ideal for all skin types, according to the compan…


  • Songstress Paula Abdul has been signed

    November 22, 2005
    Songstress Paula Abdul has been signed by Smart Skincare as spokesperson for Cell-Rx. Cell-Rx is a dermatologist-developed skin care line of anti-aging products that combines scientific advances with natural ingredients. Cell-Rx is said to help build…


  • Ren Skin Care Products Now Available in the U.S.

    November 22, 2005
    London-based skin care line Ren made its U.S. debut in September. Products in the Ren line are formulated with natural active ingredients and without petrochemicals, sulfates, animal products or parabens, according to company executives. Currently, t…


  • From Switzerland comes Alchimie

    November 22, 2005
    From Switzerland comes Alchimie Forever, a skin care line that includes Kantic + Luxuriously Nourishing cream, Kantik mask and Q-Switch Optimizing Body Contour gel. The products are available in the U.S. through the company’s Washington, DC-bas…


  • Mary Kay has expanded its Velocity

    November 22, 2005
    Mary Kay has expanded its Velocity line with Velocity for Him. The collection is for the young contemporary male and includes a cologne and a total body wash. In addition, a cologne and body wash were added to the Velocity women’s products line…


  • Northvale, NJ-based Kniepp

    November 22, 2005
    Northvale, NJ-based Kniepp has expanded its Almond Blossom skin care collection. The collection now includes Care Almond Blossom hand cream, a rich hand treatment with sweet almond oil to moisturize, heal and protect dry, sensitive hands. The cream r…


  • P&G is looking to revitalize

    November 22, 2005
    P&G is looking to revitalize the laundry aisle with Tide With a Touch of Downy. The new product hit store shelves in August. It is aimed at consumers who already use Tide and Downy separately, as well as people who either do not use fabric soften…