Marketing News

  • P&G is looking to revitalize

    November 22, 2005
    P&G is looking to revitalize the laundry aisle with Tide With a Touch of Downy. The new product hit store shelves in August. It is aimed at consumers who already use Tide and Downy separately, as well as people who either do not use fabric soften…


  • To address the skin care needs

    November 22, 2005
    To address the skin care needs of women who have multiple concerns, Yves Rocher, Exton, PA, launched Multi-Care Gel cleanser and Multi-Care Day treatment. Both products are formulated with Pro-Retinol 100% Vegetal and salicylic acid to help smooth wr…


  • Sally Beauty has launched two

    November 22, 2005
    Sally Beauty has launched two new products to help support breast cancer research. Ten percent of the proceeds of Sally Girl Faith lipgloss and Sally Girl Faith Nail color will benefit City of Hope and its breast cancer research programs, Sally Beaut…


  • Curative spa system Avanc

    November 22, 2005
    Curative spa system Avancé, Fair Lawn, NJ, has taken its award-winning Cares in a Box concept to the next level. The company launched five new spa collections designed to allow the consumer to “pick up and go.” The line, Cares to G…


  • Natures Gate Organics

    November 22, 2005
    Nature’s Gate Organics, Los Angeles, helps prolong the life of hair color with Nature’s Gate Organics Fruit Blend shampoos and conditioners. The products contain such ingredients as grapeseed extract for UV and heat protection and sunflow…


  • Sam Goody has teamed with Jessica Simpsons

    November 22, 2005
    Sam Goody has teamed with Jessica Simpson’s Desert Beauty line, available through Seph-ora, QVC and Nordstrom, to offer a fragrance and body care line at select Sam Goody stores nationwide and at www.sam goody.com. The venture marks Dessert Bea…


  • Curly hair is sexier

    November 22, 2005
    Curly hair is sexier with Sexy Hair Concepts’ new Curly Sexy Hair collection. The Chatsworth, CA-based company offers Curling detangler, Curling crème, Curl Reactivator spray, Advanced Formula Curly Sexy Hair shampoo, Advanced Formula Cu…


  • Callifornia-based Pharmacopia

    November 22, 2005
    Callifornia-based Pharmacopia is spicing things up with its new line of organic ginger products. Ginger is warming and soothing to skin, muscles and joints, making it the perfect ingredient for wintertime personal care, according to Pharmacopia execu…


  • Executives at Ecru New York

    November 22, 2005
    Executives at Ecru New York, Fair Lawn, NJ, launched what they called an extraordinary new hair styling tool. Silk Texturizing balm helps improve the hair’s condition while it creates and maintains a variety of styles, according to Ecru executi…


  • Hair care company Bio Ionic

    November 22, 2005
    Hair care company Bio Ionic, Beverly Hills, CA, launched the Super-Hydrator series. Super-Hydrator Weightless Shine sealer is a lightweight formula that tames frizzies, smoothes hair and helps seal split ends without weighing the hair down. Intensive…


  • Avoplex Nail and Cuticle Replenishing

    November 22, 2005
    Avoplex Nail and Cuticle Replenishing oil is new from OPI, North Holly-wood, CA. The oil contains OPI’s Advanced Avocado Lipid complex to restore needed moisture and lipids and nourish dry cuticles. It can also be used to smooth rough heels and…


  • SkinCeuticals Inc., Dallas, TX

    November 22, 2005
    SkinCeuticals Inc., Dallas, TX, introduced a new acrylic cube display case for dermatologists’ offices, plastic surgeons and spas. The case enables easy displaying of a variety of products without using up too much counterspace, executives sai…


  • P&G signed actress Cate Blanchett

    November 22, 2005
    P&G signed actress Cate Blanchett as the Australian and New Zealand “ambassador” for P&G’s high-end SK-II skin care brand. Ms. Blanchett will appear in a print ad campaign beginning this month. Ms. Blanchett will also mak…


  • The holiday forecast calls for hair that glitters

    November 22, 2005
    The holiday forecast calls for hair that glitters and sparkles, according to executives at Colomer USA, Jacksonville, FL. For straight, sassy and sparkling hair, African Pride Soy replenisher holds and strengthens twists and can then be decorated w…


  • Actor Susan Sarandon

    November 22, 2005
    Actor Susan Sarandon is the latest addition to Revlon’s cast of famous spokeswomen. Ms. Sarandon joins such other beautiful women as actors Halle Berry, Julianne Moore, Eva Mendes and Kate Bosworth. “Susan Sarandon is perfect for the Rev…