Marketing News

  • Celebrities Sarah Jessica Parker,

    November 22, 2005
    Celebrities Sarah Jessica Parker, Allison Janney and Drea de Matteo were dubbed “Best CurlFriends” by the eponymous-named hair care company during the 56th annual Primetime Emmy awards in September. Created by Hollywood stylist Antonio So…


  • Unilever teamed up with fashion designer

    November 22, 2005
    Unilever teamed up with fashion designer Cynthia to unveil her Spring 2005 collection—Ms. Rowley’s first-ever, almost entirely machine washable clothing line. The collection premiered in September during New York’s Fashion Week. &…


  • Procter & Gamble signed a three-year sponsorship

    November 22, 2005
    Procter & Gamble signed a three-year sponsorship partnership agreement with Russian Fashion Week. P&G's Pantene brand will be featured as the key sponsor for three years during Russian Fashion Week, held in Moscow in April and October. Panten…


  • Creative Nail Design brings the world’s

    November 22, 2005
    Creative Nail Design brings the world’s first covalent-bonding and hypoallergenic nail enhancement to nail professionals, according to company executives. “The natural nail client who prefers a clean, buffed nail with only a clear top coa…


  • Body Bistro, Sherman Oaks, CA,

    November 22, 2005
    Body Bistro, Sherman Oaks, CA, cares for the mind as well as the body with new Harmonizing Body products. The line includes Bamboo + Wine Exfoliating body buff, Tapioca + Soy Milk bath infusion and Grapefruit + Gotu Kola Stimulating shower gel. The v…


  • Groupe Batteur USA, the two-year-old subsidiary

    November 22, 2005
    Groupe Batteur USA, the two-year-old subsidiary of French company Caen, is rolling out five beauty collections to multiple distribution channels. The lines, including spa brand Algotherm, should help grow the business, according to Groupe Batteur exe…


  • Modern Organic Products (MOP) added C-system

    November 22, 2005
    Modern Organic Products (MOP) added C-system Shaping serum to its C-system collection of citrus-infused products. The Shaping serum imparts weightless body and shine to all hair types. It is easy to spread throughout the hair and leaves no sticky res…


  • Silcoat Balm acts as a protective

    November 22, 2005
    Silcoat Balm acts as a protective biosphere for skin that’s been damaged by treatments such as lasers, chemical peels or dermabrasion, according to executives at Physician’s Choice of Arizona, Scottsdale, AZ. The balm creates a highly pro…


  • Sense, a skin and personal care product

    November 22, 2005
    Sense, a skin and personal care product line from USANA Health Sciences, has been re-formulated with a new preservative technology. The patent-pending technology comprises botanicals, antioxidants and other active ingredients to keep products fresh,…


  • Seekers of beauty can look better

    November 22, 2005
    Seekers of beauty can look better without going to extremes, according to the American Society for Aesthetic Plastic Surgery. According to the association, the number of non-surgical cosmetic procedures—such as Hylaform, an injectible wrinkle f…


  • TheraBreath and MonoSolRx will commercialize

    November 22, 2005
    TheraBreath and MonoSolRx will commercialize film strips containing OXYD-8, an oxygenating formula for bad breath. The companies will also market film strips containing benzocaine for oral pain and sore throats. Unlike conventional bad breath product…


  • Jason Natural Cosmetics, Culver City, CA,

    November 22, 2005
    Jason Natural Cosmetics, Culver City, CA, offers lip care that’s 100% natural, vegetarian and contains no lanolin or parabens. Seventy-percent certified organic lip products include Lips Bee plumper, Lips Bee Better and Lips Bee Healthier. Jaso…


  • For discreet air freshening, Dial

    November 22, 2005
    For discreet air freshening, Dial Corp. offers Renuzit Airlets, an electric-scented oil air freshener that “hides in plain sight” as a functional electrical outlet. It is virtually unnoticeable to the discerning eye, according to Dial exe…


  • P&G introduced the new Refreshing Vanilla Mint

    November 22, 2005
    P&G introduced the new Refreshing Vanilla Mint version of its Crest Whitening Expressions toothpaste on-air during the reality TV show The Apprentice. The two Apprentice teams battled to get New Yorkers excited about the new paste. Crest Whitenin…


  • A personal appearance from Dale Earnhardt Jr.

    November 22, 2005
    A personal appearance from Dale Earnhardt Jr. helped drive Drakkar Noir fragrance sales to record highs. Drakkar Noir, Nextel Cup Racing’s first prestige fragrance, attracted racing fans in Richmond, VA to Short Pump Town Center in September wh…