Marketing News


  • Toms of Maine

    Tom’s of Maine, Kennebunk, ME, introduced “Dental Health for All,” a five-year program to help underprivileged kids receive oral care. The company is donating 75,000 toothbrushes and toothpastes to public dental clinics in the U.S.…
    11.14.05

  • Newport

    Newport, VT-based Miriam Gayle Cosmetics has enhanced its silk-based skin care formulas. The company will also sell bio creams from the Cheng Ming Ming collection of Hong Kong.…
    11.14.05

  • Straight to the Maxx

    Straight to the Maxx, from Helen of Troy’s Ionicare division, El Paso, TX, is a new hair straightening system that restructures the hair’s hydrogen bonds. Also, Visage-Naturel is a new at-home microdermabrasion kit featuring rotary applic…
    11.14.05

  • The MAC AIDS Fund

    The MAC AIDS Fund expected to raise $1 million on World AIDS Day on Dec. 1, in conjunction with UNICEF, The Global Health Council and The United Nations Development Program. Celebrities signed autographs and Viva Glam lipstick proceeds contributed to…
    11.14.05

  • Pure Color Lip Vinyl gloss sticks

    Pure Color Lip Vinyl gloss sticks, new from Estée Lauder, feature jojoba ester and silicone shine agents in a stick form. Also, Estée Lauder will unveil eight new lifestyle ads starting this month featuring Liya Kebede, Elizabeth Hurley…
    11.14.05

  • Este Lauder Has Plans

    l Estee Lauder Cos. Inc. will open new cosmetics departments in Kohl’s Corp. department stores, moving Estée Lauder into a faster-growing, lower-priced outlet than its typical department store venues. Kohl’s will carry exclusive br…
    11.14.05

  • NIcole Kidman

    Nicole Kidman is the new face of Chanel No. 5. The Oscar-winning actress will star in a TV commercial and print campaign for the brand beginning in fall 2004. Visionary filmmaker Baz Luhrmann has been asked to conceive, direct and produce the campaig…
    11.14.05

  • Colgate Palmolive

    Colgate-Palmolive Co. has unveiled Colgate Whitening toothbrush with unique soft polishers that are said to remove stains and polish teeth. It also features a soft rubber elastomer handle for control and multi-height bristles to reach deeply between…
    11.14.05

  • Simply White

    Simply White toothpaste is set to debut this month. The toothpaste promises to whiten teeth in two weeks and ward off cavities and tartar. It retails for $4.99. l The Garnier Fructis Style line of hair styling products, set to debut in February, for…
    11.14.05

  • Simply White

    Simply White toothpaste is set to debut this month. The toothpaste promises to whiten teeth in two weeks and ward off cavities and tartar. It retails for $4.99. l The Garnier Fructis Style line of hair styling products, set to debut in February, for…
    11.14.05

  • Naturelle

    Naturelle has reformulated Skin Careapy with an anti-aging daily regimen that includes Exfoliating Foaming cleanser, Daily Cream cleanser, Refreshing & Gentle toner, Tone and Repair mask, Anti-Aging Daily lotion, Anti-Aging Day cream, Anti-Aging…
    11.14.05

  • Matrix

    Helmet head is gone with Matrix’s new Biolage Touchably Soft Styling line that spotlights a botanical complex of milk thistle, rice milk and bamboo milk. The line’s Shaping crème wax, Curl Defining crème and Smoothing Shine…
    11.14.05

  • Colorlab Cosmetics

    Colorlab Cosmetics, Rockford, IL, introduced Superior Performance foundation, a blend of green tea, calendula, chamomile, cornflower, linden and St. John’s wort to soften, soothe and protect the skin. Eighteen shades are available in an oil-fre…
    11.14.05

  • Intrusion

    Intrusion, a new interpretation from Oscar de la Renta, is livelier and more luminous that the original in an EDT form. The fragrance opens with neroli, Sicilian bergamot, mandarin and grapefruit. The heart consists of lily and gardenia and the base…
    11.14.05

  • Yon-Ka Paris

    l Yon-Ka Paris, Rockaway, NJ, launched Phyto-Gel exfoliant. This salon product contains algae and jojoba pearls to gently polish the skin and minimize in-grown hairs, lackluster skin and water retention. It also has aromatic essential oils such as pe…
    11.14.05

  • Babor's

    l Babor’s new Face Contour fluid features a two-week, facial skin-firming, herbal complex that includes butchers broom, horse chestnut, centella asiatica, tropical almond extract, elderflower blossom and soy protein. The nutrient-rich ingredien…
    11.14.05

  • Sothy's

    l Sothys eases the pain and irritation of waxing with two new depilatory products, Thalassothys Post-Depilatory Concen-trated serum with soothing green algae extract Enteline and Thalassothys Post-Depilatory Intense Care spray containing capislow hai…
    11.14.05

  • Silver Spruce

    Silver Spruce is the latest Air Therapy scent from Mia Rose Products, Inc., Newport Beach, CA. This non-aerosol mister contains a blend of essential oils distilled from citrus, spruce and fir sources. Executives describe the scent as “a forest…
    11.14.05

  • Great Barrington

    l Great Barrington, MA-based mineral cosmetic line Jane Iredale launched two PurePressed eyeshadow trios, Pink Bliss (light base, shimmery pink and deep plum) and Triple Cognac (brown, camel and champagne). Executives said they were created to comple…
    11.14.05

  • Zirh International

    l Zirh International, New York, was judged the “Best Grooming Range” award by FHM Magazine (U.S.). The panel of judges consisted of 50 FHM readers.…
    11.14.05