Marketing News

  • The time-tested Aqua Velva brand

    November 22, 2005
    The time-tested Aqua Velva brand will get a new face with the first-ever “Search for Today’s Aqua Velva Man” contest. Men 18 years of age or older can enter to win their choice of a sky-diving adventure, a weekend getaway to one of…


  • The fall season can make skin and scalps dry

    November 22, 2005
    The fall season can make skin and scalps dry. To combat the dandruff that can result, Netherlands-based So Pure Natural Balance offers Renewing Hairbath. The shampoo is a unique blend of essential oils to help irritated scalps recover. An 8.5-oz. bot…


  • Garden Grove, CA-based Primal Elements

    November 22, 2005
    Garden Grove, CA-based Primal Elements expanded its line of Ultra Shiny lip gloss for fall with two new colors in fruit fragrances. Candy Apple Red is scented like crisp, sweet apples and Plumberry has the scent of plums laced with berries. The new a…


  • Matrix is sleeking, curling and volumizing party

    November 22, 2005
    Matrix is sleeking, curling and volumizing party ‘dos for the holidays with gift sets from the Look.series and Trix hair styling lines. Each set contains two Matrix products for the hair. They are wrapped in sparkling boxes to make perfect stoc…


  • Consumers seeking a healthy glow

    November 22, 2005
    Consumers seeking a healthy glow without sun-related risks can utilize the Flawless Sunless Tanning system, available in spas and salons. A light-responsive plant extract shows up under special lighting so that consumers can see where the product is…


  • Gift-givers can get wild this holiday season

    November 22, 2005
    Gift-givers can get wild this holiday season with Wet ‘N Wild’s five new gift sets. Packaged in fun containers, they include Wild Thing, containing shimmery metal colors; Flower Power with Glassy Gloss lip minis; Take Out Color packaged i…


  • Oloff Cosmetics, New York, NY

    November 22, 2005
    Oloff Cosmetics, New York, NY, launched two new Aetó Botanica products. Aetó Contouring serum arrives in salons this month to contour, control and relax all hair types with natural vegetable ingredients. Aetó Scalp De-Toxer oil i…


  • Galderma Labs, Ft. Worth, TX

    November 22, 2005
    Galderma Labs, Ft. Worth, TX, launched the Clobex shampoo for scalp psoriasis in adults. Clobex shampoo is the only super-high potency corticosteroid formulation approved by the FDA that couples the strength of clobetasol with the convenience of a sh…


  • NFG (“not for girls”) is a hair care line

    November 22, 2005
    NFG (“not for girls”) is a hair care line that’s just for guys. NFG Shampoo is a single formula that is suitable for all hair types. There is also an NFG gel for all hair types and styles and a “guy-friendly” fragrance r…


  • Bare Escentuals, San Francisco, CA

    November 22, 2005
    Bare Escentuals, San Francisco, CA, offers the new bareMinerals Foundation kit. The kit includes bareMinerals foundation, a talc-, fragrance-, preservative- and oil-free foundation; Warmth, an all-over face color; Mineral Veil, a corn starch-based al…


  • Welcome news is here for anyone seeking wrinkle relief

    November 22, 2005
    Welcome news is here for anyone seeking wrinkle relief without the poke of needles. Physician’s Choice, Scottsdale, AZ, introduced a non-toxic topical peptide said to produce similar antiwrinkle activity as Botox cosmetic injections. A study…


  • All that glitters is gold, according to Babor executives

    November 22, 2005
    All that glitters is gold, according to Babor executives. The company introduced After Sun Care Shimmer gel to refresh the complexion and give it a shimmering effect. The gel includes aloe leaf extract, an anti-irritant to soothe and cool; emblica fr…


  • Lancôme makes skin evaluation available to all women

    November 22, 2005
    Lancôme makes skin evaluation available to all women with the new Lancôme Skin Diagnôs, an ultra-high precision skin evaluation system. The system analyzes and measures six skin care concerns: fine lines and wrinkles; brown spots; p…


  • In June, Murad skin care products

    November 22, 2005
    In June, Murad skin care products helped make over a contestant on Queer Eye for the Straight Guy. The Fab 5 utilized Murad Hydrating sunscreen SPF 15, Clarifying mask and Pure Skin Clarifying supplement on Wayne, a style-deficient New Yorker. Execut…


  • Tea Tree Shaping cream

    November 22, 2005
    Tea Tree Shaping cream helps men shape up with lasting yet flexible hair hold, according to executives at John Paul Mitchell Systems, Beverly Hills, CA. The cream is the newest addition to the Tea Tree Groom collection. It offers strong hold, bendabl…