Marketing News

  • Maybelline New York has tapped actress Kristin Davis

    November 22, 2005
    Maybelline New York has tapped actress Kristin Davis of Sex and the City as its new celebrity spokesperson. Ms. Davis will be the face for the introduction of Maybelline’s 2005 product lines. She could receive as much as $1 million for her stin…


  • Urban Decay is making scents

    November 22, 2005
    Urban Decay is making scents this October with three new perfume oils: Sin, Pistol and Go. The scents are described as “feminine, dangerous and fun.” The fragrances retail in 0.15-oz. bottles for $29.50 each.…


  • LaDove, Inc., Miami, introduced the Wrinkle Control System

    November 22, 2005
    LaDove, Inc., Miami, introduced the Wrinkle Control System, a non-toxic, non-paralytic topical alternative to Botox injections, according to company executives. The line includes a Multi-Active Toning cleanser with Revolox; an Intensely Firming Rejuv…


  • Wilma Schumann Skin Care

    November 22, 2005
    Wilma Schumann Skin Care, Coral Gables, FL, is thinking pink. For the second year in a row, the company’s newest skin care product, Rosacea Rescue, benefits breast cancer research charities during the month of October, in time for National Brea…


  • Coarse and unruly hair has met its match

    November 22, 2005
    Coarse and unruly hair has met its match with the new Smoothing system from Nioxin, Atlanta, GA. Products in the Smoothing system line include Smoothing Protectives Moisturizing Scalp therapy, Bionutrient Moistur-izing treatment, Cytonutrient Moistur…


  • Tea Tree Shaping cream

    November 22, 2005
    Tea Tree Shaping cream helps men shape up with lasting yet flexible hair hold, according to executives at John Paul Mitchell Systems, Beverly Hills, CA. The cream is the newest addition to the Tea Tree Groom collection. It offers strong hold, bendabl…


  • In June, Murad skin care products

    November 22, 2005
    In June, Murad skin care products helped make over a contestant on Queer Eye for the Straight Guy. The Fab 5 utilized Murad Hydrating sunscreen SPF 15, Clarifying mask and Pure Skin Clarifying supplement on Wayne, a style-deficient New Yorker. Execut…


  • Lancôme makes skin evaluation available to all women

    November 22, 2005
    Lancôme makes skin evaluation available to all women with the new Lancôme Skin Diagnôs, an ultra-high precision skin evaluation system. The system analyzes and measures six skin care concerns: fine lines and wrinkles; brown spots; p…


  • All that glitters is gold, according to Babor executives

    November 22, 2005
    All that glitters is gold, according to Babor executives. The company introduced After Sun Care Shimmer gel to refresh the complexion and give it a shimmering effect. The gel includes aloe leaf extract, an anti-irritant to soothe and cool; emblica fr…


  • Welcome news is here for anyone seeking wrinkle relief

    November 22, 2005
    Welcome news is here for anyone seeking wrinkle relief without the poke of needles. Physician’s Choice, Scottsdale, AZ, introduced a non-toxic topical peptide said to produce similar antiwrinkle activity as Botox cosmetic injections. A study…


  • Bare Escentuals, San Francisco, CA

    November 22, 2005
    Bare Escentuals, San Francisco, CA, offers the new bareMinerals Foundation kit. The kit includes bareMinerals foundation, a talc-, fragrance-, preservative- and oil-free foundation; Warmth, an all-over face color; Mineral Veil, a corn starch-based al…


  • NFG (“not for girls”) is a hair care line

    November 22, 2005
    NFG (“not for girls”) is a hair care line that’s just for guys. NFG Shampoo is a single formula that is suitable for all hair types. There is also an NFG gel for all hair types and styles and a “guy-friendly” fragrance r…


  • Galderma Labs, Ft. Worth, TX

    November 22, 2005
    Galderma Labs, Ft. Worth, TX, launched the Clobex shampoo for scalp psoriasis in adults. Clobex shampoo is the only super-high potency corticosteroid formulation approved by the FDA that couples the strength of clobetasol with the convenience of a sh…


  • Oloff Cosmetics, New York, NY

    November 22, 2005
    Oloff Cosmetics, New York, NY, launched two new Aetó Botanica products. Aetó Contouring serum arrives in salons this month to contour, control and relax all hair types with natural vegetable ingredients. Aetó Scalp De-Toxer oil i…


  • Gift-givers can get wild this holiday season

    November 22, 2005
    Gift-givers can get wild this holiday season with Wet ‘N Wild’s five new gift sets. Packaged in fun containers, they include Wild Thing, containing shimmery metal colors; Flower Power with Glassy Gloss lip minis; Take Out Color packaged i…