Marketing News


  • Lotta Luv Partners with Snapple for Lip Products

    Lotta Luv, New York, teamed up with Snapple to launch beverage-like lip products with mini cans, bottles and “Snapple Real Bits” caps. Snapple lip glosses and balms will debut in Claire’s. Fourteen flavors are offered, such as Go Ba…
    11.14.05

  • InChargePlus

    PureOlogy, Chatsworth, CA, launched InChargePlus, a color-protectant hair spray with humidity-resistant resins, nano- emulsions and an AntiFade complex. It is sold in salons.…
    11.14.05

  • Spa Comforts, a Line of Pillows

    Dream Time, Santa Cruz, CA, introduced Spa Comforts, a line of pillows and decadent body care products with body lotions, scrubs, linen mists, herbal pillows and more. They come in Sassy Citrus and Luscious Lavender scents.…
    11.14.05

  • fragrance-free White soap

    San Francisco-based DHC USA introduced the fragrance-free White soap. The mail-order company also launched Aloe Bath Friend with 80% aloe. Recent makeup additions include Wipe-Off pencil and Lip Palette, a six-shade compact in 24 varieties.…
    11.14.05

  • Chanel launched Rectifiance Intense

    Chanel launched Rectifiance Intense, a collection of three corrective skin moisturizers with pea extract and sodium hyaluronate to slow the deterioration of the extra-cellular matrix. Products include Anti-Age Retexturizing fluid SPF 15, cream SPF 15…
    11.14.05

  • John Paul Mitchell Systems

    John Paul Mitchell Systems, Beverly Hills, CA, was honored by Glamour magazine with Glammy awards for its Extra-Body Daily shampoo and Daily Boost. JPMS also launched Tea Tree Toes, a salon foot massage technique.…
    11.14.05

  • Petroleum-free PureGlosses

    Petroleum-free PureGlosses, new from Jane Iredale Cosmet-ics, Great Barrington, MA, are available in Rum Raisin (orange and tan) and Sugar Plum (bubblegum pink) shades.…
    11.14.05

  • Fruitelia PS

    Rockaway, NJ-based Yon-Ka Paris unveiled Fruitelia PS, a fluid with fruit acids and almond protein to rejuvenate skin. Also new is Kirogel, a hand and foot treatment.…
    11.14.05

  • Cowgirl Skincare

    Cowgirl Skincare, Boulder, CO, has unveiled new packaging to appeal to a wider audience. Easy-to-use silver treatment pumps, simplified labels and abby glass bottles are featured.…
    11.14.05

  • Avons VitAdvance supplements

    Avon’s VitAdvance supplements are used in conjunction with topical treatments, such as Avon VitAdvance Acne Clarify-ing complex with the Clearskin Invisible blemish corrector. Other supplements include VitAdvance AquaNew and VitAdvance Hair Car…
    11.14.05

  • Bourjois USA

    Evening in Paris was reincarnated by Bourjois USA. The updated classic bouquet is housed in an Art Deco, half moon, blue bottle topped with a silver cap. It retails at Sephora.…
    11.14.05

  • Source Direct

    Private label manufacturer Source Direct, Idaho Falls, is taking aim at Armor All with the launch of Surface Protectant.…
    11.14.05

  • Institut DerMed

    Institut’ DerMed, Atlanta, GA, launched Soothing eye cream with shea butter, L-retinol and antioxidants to smooth fine lines and wrinkles around the eye. It is used twice daily.…
    11.14.05

  • Joico

    Joico, an Arcadia, CA-based division of Zotos International, donated product cases to fire victims in southern California through the San Bernadino airport fire evacuation center.…
    11.14.05

  • Toms of Maine

    Tom’s of Maine, Kennebunk, ME, introduced “Dental Health for All,” a five-year program to help underprivileged kids receive oral care. The company is donating 75,000 toothbrushes and toothpastes to public dental clinics in the U.S.…
    11.14.05

  • Newport

    Newport, VT-based Miriam Gayle Cosmetics has enhanced its silk-based skin care formulas. The company will also sell bio creams from the Cheng Ming Ming collection of Hong Kong.…
    11.14.05

  • Straight to the Maxx

    Straight to the Maxx, from Helen of Troy’s Ionicare division, El Paso, TX, is a new hair straightening system that restructures the hair’s hydrogen bonds. Also, Visage-Naturel is a new at-home microdermabrasion kit featuring rotary applic…
    11.14.05

  • The MAC AIDS Fund

    The MAC AIDS Fund expected to raise $1 million on World AIDS Day on Dec. 1, in conjunction with UNICEF, The Global Health Council and The United Nations Development Program. Celebrities signed autographs and Viva Glam lipstick proceeds contributed to…
    11.14.05

  • Pure Color Lip Vinyl gloss sticks

    Pure Color Lip Vinyl gloss sticks, new from Estée Lauder, feature jojoba ester and silicone shine agents in a stick form. Also, Estée Lauder will unveil eight new lifestyle ads starting this month featuring Liya Kebede, Elizabeth Hurley…
    11.14.05

  • Este Lauder Has Plans

    l Estee Lauder Cos. Inc. will open new cosmetics departments in Kohl’s Corp. department stores, moving Estée Lauder into a faster-growing, lower-priced outlet than its typical department store venues. Kohl’s will carry exclusive br…
    11.14.05