Marketing News


  • Sothy's

    l Sothys eases the pain and irritation of waxing with two new depilatory products, Thalassothys Post-Depilatory Concen-trated serum with soothing green algae extract Enteline and Thalassothys Post-Depilatory Intense Care spray containing capislow hai…
    11.14.05

  • Silver Spruce

    Silver Spruce is the latest Air Therapy scent from Mia Rose Products, Inc., Newport Beach, CA. This non-aerosol mister contains a blend of essential oils distilled from citrus, spruce and fir sources. Executives describe the scent as “a forest…
    11.14.05

  • Great Barrington

    l Great Barrington, MA-based mineral cosmetic line Jane Iredale launched two PurePressed eyeshadow trios, Pink Bliss (light base, shimmery pink and deep plum) and Triple Cognac (brown, camel and champagne). Executives said they were created to comple…
    11.14.05

  • Zirh International

    l Zirh International, New York, was judged the “Best Grooming Range” award by FHM Magazine (U.S.). The panel of judges consisted of 50 FHM readers.…
    11.14.05

  • BriteSmile

    l BriteSmile Inc., Walnut Creek, CA, introduced BriteSmile To Go, a lightweight whitening click pen that requires two 30-second applications a day to whiten teeth within two weeks. It has a fresh mint taste and retails for $29.95 each or $69.95 for a…
    11.14.05

  • Yu-Gi-Oh!

    l The Reach Yu-Gi-Oh! toothbrush is a new collaboration between the Personal Products Co. division of McNeil-PPC and 4Kids Entertainment. Kids can enjoy brushing with various characters from the Yu-Gi-Oh cartoon and comic books, such as Yugi and Kaib…
    11.14.05

  • Pola

    l Pola U.S.A., Inc., Carson, CA, unveiled Feel & Heal in October, a moisturizing body care product line designed to replace the Body Collection that was launched in 1993. Inspired by Mother Nature, the products include Body shampoo, Body moisturi…
    11.14.05

  • "Dirty Dancing"

    l The upcoming film “Dirty Dancing: Havana Nights” is the muse behind Revlon’s same-named collection. Debuting for Valentine’s Day, the products, such as Revlon Super Lustrous lipstick, Revlon Nail enamel and Two to Tango blus…
    11.14.05

  • Makari de Suisse

    l Makari de Suisse, an ethnic skin care line from Makari U.S.A, Brooklyn, NY, features Caspian Sea caviar extracts rich in nucleic acids and marine DNA to regenerate cells. The formula also offers bioengineering technologies to firm, moisturize and t…
    11.14.05

  • Fresh Breath

    l Fresh breath is said to be possible with Tasker Capital Corp.’s Breath-Rephresh. The beverage reduces volatile sulfur compounds known to cause bad breath using shiitake mushroom extract, citrus extracts, vitamins B6 and C, xylitol, copper sul…
    11.14.05

  • Chatsworth

    l Chatsworth, CA-based Nature’s Gate Organics’ Chamomile and Verbena was awarded the “Best/Healthiest” shampoo award by Health Magazine. Nearly 600 products were judged in 10 categories. The shampoo is formulated for dry, dama…
    11.14.05

  • Pola USAs Signs Solutions

    l Pola USA, Carson, CA, introduced Signs Solution 28 Carats, an intensive anti-aging skin care line based on the company’s cell renewal theory. Using energizing botanicals, centella asiatica and malt root extracts, the products improve elastici…
    11.14.05

  • Orange Glo

    Orange Glo International, Denver, CO, has extended its OxiClean brand with OxiClean Active Stain Remover, a sprayable complement to the OxiClean powder. This oxygenated liquid lifts and removes odors and stains such as grease, pet messes and food. Ex…
    11.14.05

  • Babor's

    Babor’s new Vitamin A-C-E body cream was launched under the Body Line Thermal banner. The Palm Beach, FL-based company said the product contains mineral-rich active ingredients and technology specially formulated for dry, sensitive skin. Vitami…
    11.14.05

  • Dermed's

    Institut’ Dermed’s creamy Surface Lotion cleanser removes skin soil, cosmetics and debris before treatments such as exfoliation or detoxification. It contains milk proteins and amino acids.…
    11.14.05

  • Ferndale

    l To dull the pain of needles, Ferndale Labs offers L.M.X.4 topical anesthetic cream. The Ferndale, MI-based company said the cream uses a patented accusomes delivery system containing phospholipid spheres that deliver numbing lidocaine through the e…
    11.14.05

  • The Gillette Co.

    Boston-based The Gillette Co. launched a television ad campaign for Mach3Turbo Champion razors featuring a red, high-performance racecar that reflects the color and sleek design of the razor. It is shown with the tagline, “The best a man can ge…
    11.14.05

  • Bullie Care

    Houston, TX-based Bullie Care is developing a line of facial care products for men’s various skin care types. The botanical based formulations will be placed under three sub-lines: all skin types (normal or combination), normal to oily skin and…
    11.14.05

  • PM Shines

    The new PM Shines Demi-Permanent hair coloring system from Beverly Hills, CA-based John Paul Mitchell Systems gives a solution for almost any hair type or situation. The system uses an intense hydrating complex, adds shine and processes in 20 minutes…
    11.14.05

  • Mary Quant

    Miniskirt inventor Mary Quant introduced a hair care line with mild, amino-acid infused formulations. The lavender-scented products include a shampoo, conditioner and treatment. She also offers a skin care line and a skin lightening line.…
    11.14.05