Marketing News


  • Revlon FantasyLengths Maximum Wear false eyelashes

    Revlon is joining forces with Pacific World Corp. to launch Revlon FantasyLengths Maximum Wear false eyelashes in March. The five varieties feature a patented self-adhesive technology. Revlon is also launching 16 products early this year, including n…
    11.14.05

  • Acerola body gel

    Acerola body gel is the latest from DCH USA, San Francisco. It contains cooling and soothing acerola berry, lightening mulberry extract and acetyl tyrosine. DHC recently launched Nail Trial, 24 miniature versions of the company’s Nail Make nail…
    11.14.05

  • Lollia

    Lollia, a new personal care line from Burwell Industries, debuted in Henri Bendel last month. The 35-SKU line of bath, body and fragrance items and accessories features flirty packaging and three multi-layered scents: Dream (milk and linden), Breathe…
    11.14.05

  • The Gillette Co.

    The Gillette Co., Boston, MA, debuted its M3Power wet shaving system in January. Executives said it has a thin telomer coating, an Indicator Lubrastrip with vitamin E and aloe, strategically placed handle grippers and stimulates hair upward and away…
    11.14.05

  • Daxensual Botanicals

    Daxensual Botanicals, a new hair dressing line from Dax, Inc., Fairfield, NJ, contains deeply penetrating oils for ethnic hair types. There are four varieties, including Tea Tree cream, Tea Tree butter, Cocokui pomade and Indian Hemp. Executives said…
    11.14.05

  • MD Formulations

    Starting in March, MD Formulations, San Francisco, CA, will offer a pair of flower-printed moisture gloves to accompany its MD Formulations Hand & Body crème. When heated, the gloves open pores and allow for maximum moisture absorption, ex…
    11.14.05

  • Trendline Lagoom

    Trendline Lagoom, the latest hair styling product from Goldwell USA, features a bubble-entrapped, elastomer formulation that adds shine and strong hold to hair without stiffness, stickiness or flaking, according to executives. The alcohol-free Lagoom…
    11.14.05

  • Natures Gate Organics new Cocoa Butter Body stick

    Nature’s Gate Organics’ new Cocoa Butter Body stick combines cocoa butter, vitamins A and E and coconut oil to soften and moisturize skin. Chatsworth, CA-based executives said the convenient stick has a vanilla and chocolate fragrance. It…
    11.14.05

  • Dollar stores

    Dollar stores have recently been flooded with discount makeup items. For example, a former Caboodles president has launched Ten, Icebox created Au79, Cosmetic 2000 launched Hugs & Kisses, Almar Sales launched Beauty Basic and Mirage Cosmetics int…
    11.14.05

  • Singer Jessica Simpson

    Singer Jessica Simpson will be the face for Dessert, a lickable fragrance and body care line that will debut in April in Sephora. The three scents available will include Creamy, Dreamy and Juicy in product forms such as kissable fragrance, powdered s…
    11.14.05

  • Nikali launched Sugar Splash

    Hollywood, FL-based Nikali launched Sugar Splash, a conditioning body wash with a rich vanilla butter scent. The foaming gel also contains collagen and vitamin C to gently smooth and condition the skin. It is sold in spas nationwide.…
    11.14.05

  • Limited Brands

    The aura science experiment is over. Limited Brands, Columbus, OH, will move its aura science brand into more than 300 Victoria’s Secret Beauty stores in 2004 and close nine freestanding aura science stores. Shiseido will continue to partner in…
    11.14.05

  • Oakville

    Oakville, Ontario-based Ojon Inc. now offers an updated version of a hair conditioning treatment developed by the Miskito Indians. Ojon Restorative hair treatment contains rich palm nut oil from Central America, which smoothes, rebuilds and fortifies…
    11.14.05

  • Secrets of Tulum

    Secrets of Tulum, a line based on ancient Mayan and soy extracts, is new from Himlight Creations, Vancouver, Canada. Three shampoo and conditioner blends contain tomato, hot chili and cactus extracts to revitalize fine or damaged hair. The products d…
    11.14.05

  • Citrus scents will be popular this summer

    Citrus scents will be popular this summer, according to experts. For example, Essentiel Elements’ Citrus Dream bath products contain tangerine, grapefruit and mandarin orange essential oils. Glo Spa is launching Citrus Lavender and Citrus Necta…
    11.14.05

  • Lotta Luv Partners with Snapple for Lip Products

    Lotta Luv, New York, teamed up with Snapple to launch beverage-like lip products with mini cans, bottles and “Snapple Real Bits” caps. Snapple lip glosses and balms will debut in Claire’s. Fourteen flavors are offered, such as Go Ba…
    11.14.05

  • InChargePlus

    PureOlogy, Chatsworth, CA, launched InChargePlus, a color-protectant hair spray with humidity-resistant resins, nano- emulsions and an AntiFade complex. It is sold in salons.…
    11.14.05

  • Spa Comforts, a Line of Pillows

    Dream Time, Santa Cruz, CA, introduced Spa Comforts, a line of pillows and decadent body care products with body lotions, scrubs, linen mists, herbal pillows and more. They come in Sassy Citrus and Luscious Lavender scents.…
    11.14.05

  • fragrance-free White soap

    San Francisco-based DHC USA introduced the fragrance-free White soap. The mail-order company also launched Aloe Bath Friend with 80% aloe. Recent makeup additions include Wipe-Off pencil and Lip Palette, a six-shade compact in 24 varieties.…
    11.14.05

  • Chanel launched Rectifiance Intense

    Chanel launched Rectifiance Intense, a collection of three corrective skin moisturizers with pea extract and sodium hyaluronate to slow the deterioration of the extra-cellular matrix. Products include Anti-Age Retexturizing fluid SPF 15, cream SPF 15…
    11.14.05