Marketing News


  • Bobbi Brown

    ● Bobbi Brown has launched several gift sets for the holidays including the Deluxe Beauty trunk to house makeup, skin care and brushes; Lip and Eye slider palettes with four creamy shades and two brushes; Split Pan eye shadows featuring lig…
    11.14.05

  • Old Spice

    ● Old Spice sponsored the first “Armpit of America” festival in Battle Mountain, NV. Dubbed by a Washington Post columnist as the “armpit of America,” the three-day event in August featured an armpit beauty pageant,…
    11.14.05

  • San Francisco

    ● San Francisco-based md Formulations offers the new Face Mates set with skin-smoothing 8.3-oz. Facial cleanser and 8.3-oz. Face & Body scrub. Also new is the Clear Complexion kit, including a 1-oz. Vit-A-Plus Clearing complex and 1-oz.…
    11.14.05

  • Upscale and olive-oil-based

    ● Upscale and olive-oil-based product company Lather, Pasadena, CA, will develop a line of products for Borgata Hotel, Casino & Spa, a new resort in Atlantic City, NJ. The collection includes Mint Thyme shampoo and body wash, Yuzu Berga…
    11.14.05

  • Breast Cancer

    ● To support breast cancer research, Sally Beauty offers the Savvy Hope lip gloss. Fifty cents from each tube sold will benefit City of Hope. The shimmering pink lip gloss features a mango flavor and symbolic pink breast cancer ribbon. The…
    11.14.05

  • Jason Natural Cosmetics

    ● Jason Natural Cosmetics, Culver City, CA, was awarded the 2002 and 2003 Gold Medal from The Quality Institute International for its Natural toothpaste. The company offers an array of toothpastes and mouthwashes with natural whiteners, CoQ…
    11.14.05

  • NIoxin Research

    ● Atlanta, GA-based Nioxin Research Laboratories has reformulated two products, Bionutrient Actives cleanser and Bionutrient Protectives cleanser, with new cold-filtered, triple-processed botanicals. The Bionutrient Actives cleaners is desi…
    11.14.05

  • Bumble and bumble

    ● Bumble and bumble will release several holiday gift sets next month in the Seaweed, Alojoba and Gentle families with their respective shampoos, conditioners and body washes. The limited edition body washes and sets range from $39-59 in pr…
    11.14.05

  • Aroma Naturals

    ● For the holidays, Aroma Naturals, Irvine, CA, offers Christmas and Hanukkah candle gift sets made from food-grade paraffin wax and essential oils. The Christmas/ Hanukkah Candlescape set includes ruby Peace (sweet orange, cinnamon and cl…
    11.14.05

  • The O2CH Power

    ● The O2CH Power Corrector line, new from Spa de Soleil, Sun Valley, CA, contains O2CH’s universal oxygen, vitamin C and hemp seed oil combination, as well as extracts of calendula, lavandula, chamomile, arnica and humulus hop to comb…
    11.14.05

  • Playtex

    ● Playtex has chosen USA Technologies’ e-Port technology to equip vending machines that dispense Banana Boat sun care products. Marketing company Vision North America LLC is selling these machines to resorts, golf courses, tennis club…
    11.14.05

  • Academy Award

    ● Academy Award-nominated British makeup artist Tina Earnshaw has launched her Tina Earnshaw Makeup Inc. line in the U.S. The collection includes shades ranging from muted neutrals to daring neons, from lip gloss to brushes. The pigment- ri…
    11.14.05

  • Jane Iredale

    ● Jane Iredale, Great Barrington, MA, launched the fall-winter mineral cosmetic Cognac collection including Pumpkin Complete Colour for eyes lips and cheeks; Triple Cognac Trio eyeshadow in brown, camel and peach-champagne and Rum Raisin Pu…
    11.14.05

  • Fragrance House

    ● Fragrance house Guerlain Paris will launch its 2003 Holiday Colour collection next month. The limited edition collection includes Météorites Voyage compact and powder for the face, as well as Divinora All-Over powder, Radiant…
    11.14.05

  • Goldwell

    ● For the holidays, Goldwell USA offers Definition Kids Hair & Body shampoo. This mild product contains blueberry milk and wheat proteins to strengthen, detangle and improve the shine of hair. It retails in an 8.4- oz. bottle with a t…
    11.14.05

  • Rockford

    ● Rockford, IL-based Colorlab Cosmetics launched the Pouty Pocket palette, a collection of nine universal lipstick shades and one lip gloss in a slim silver compact with a mirror and brush.…
    11.14.05

  • Essencia

    ● Essencia: Aromatics for the Skin, Shreveport, LA, creates handcrafted products and packaging using essential oils and carefully selected botanicals and no artificial or synthetic ingredients. Collections include soap, skin care, gentleman&…
    11.14.05

  • Lumene

    ● After a successful U.S. debut in several test markets (Providence, RI; Charlotte, NC and Westchester County, NY), CVS will introduce Finnish skin care brand Lumene to select Northeast CVS stores in November. The brand is expected to hit…
    11.14.05

  • ISO Prescriptive

    ● ISO Prescriptive, a Zotos International brand, has launched Transforming Firm Hold mousse, a styler for color-treated and texturized hair that needs additional volume. Executives said the product’s triactive technology uses positi…
    11.14.05

  • Helen of Troy

    ● Helen of Troy Limited will acquire from Unilever the rights to Brut in the U.S., Canada and the rest of the Western Hemisphere for $55 million. Idelle Labs Ltd., a Helen of Troy subsidiary, will market and sell the Brut line of products…
    11.14.05