Marketing News


  • Keune

    Keune USA, Lawrenceville, GA, has released its Keune Brilliant Gloss spray, a lightweight finishing spray that adds a super high luster to hair without affecting pre-applied product, according to executives. It also regulates the hair’s moistur…
    11.14.05

  • Paula Dorf

    Paula Dorf has entered the skin sector with Simple Skin, a collection of seven SKUs such as Evening Primrose Essence and Soy C Day cream to offer natural-based alternatives to caring for skin. They retail for $30-52. More products are expected this s…
    11.14.05

  • AromaNaturals

    AromaNaturals, Irvine, CA, has launched a new VegeWax line of carnauba-, bayberry- and candelilla-based candles. Among the 12 aromatherapy blends, AromaNaturals offers Earth (ginger and clove), Tranquility (lavender) and Peace (orange, clove and cinn…
    11.14.05

  • Artistry

    l Artistry’s new Red Carpet Trend Colour collection is here for the holidays to create dramatic eyes and sheer lips. The Ada, MI-based division of Quixtar added 10 new shades to the palette and a double-ended eye colour/eyeliner pencil. The Nai…
    11.14.05

  • Creme 28

    Crème 28, a deeply hydrating cream from Rockaway, NJ-based Yon-Ka Paris, protects the skin from harsh winter conditions using hydralock, a mixture of plant sources such as essential oils, glycerin, allantoin, pyrolidone carboxylic acid and lec…
    11.14.05

  • Lip Lingerie

    Model and author Diane Brill launched 12 lipsticks and 10 lip glosses under the new Lip Lingerie line. She designed the mix-and-matchable products for kissable evenings. They contain soothing, plumping and anti-feathering agents. l New York-based Po…
    11.14.05

  • Revlon

    l Revlon Professional’s new Crème-Gel hair color uses a liquid crystal technology to improve color retention and boost the health of hair with hydrolyzed sea collagen and hydrolyzed wheat protein. Twenty shades are offered in natural,…
    11.14.05

  • Miriam Gayle

    Natural product maker Miriam Gayle Cosmetics, a private label house based in Newport, VT, has made its silk-based line of cosmetics and skin care products available to consumers in the U.S. and Canada. According to the company, silk naturally contain…
    11.14.05

  • Circle of Friends

    Circle of Friends Products, Chatsworth, CA, launched Mom’s Little Helper hand crème, a quick-absorbing cream with vitamins E, A and D to rejuvenate tired, dry and stressed skin. An 8-oz. bottle retails for $11.…
    11.14.05

  • Alberto-Culver

    Alberto-Culver, Melrose Park, IL, named ESPN anchor Dan Patrick as spokesperson for its Consort Hair Care for Men hair spray. He will be featured in broadcast and print ads.…
    11.14.05

  • Songstress Naomi Judd

    Songstress Naomi Judd has launched a skin treatment collection named Esteem Skin Care via 30-minute infomercials. It was developed by Ms. Judd’s dermatologist Melvin Elson and biochemist Dr. Sergio Nacht for women who are juggling careers, fami…
    11.14.05

  • Clinique

    Clinique Repairwear Day SPF 15 joins the night version of the formula, containing zinc oxide, vitamin C and E, resveratrol and proprietary ingredient Clinique SunSmart Sphere to stimulate lipid production. Mushroom extract, caffeine and sucrose help…
    11.14.05

  • Bumble and bumble

    Bumble and bumble’s new Curl Conscious line caters to fine-to-medium hair and medium-to-thick hair using a moisture complex and bond-forming and heat- and humidity-resistant transglutaminase. They retail in two three-step systems.…
    11.14.05

  • FCUK Vanity

    FCUK Vanity, a 25-SKU palette of sexy and playful products such as Panting lip gloss from French Connection UK (FCUK), will replace the FC Face line. Magnetic eye pods can be combined for carrying and transparent packaging makes for easy shopping. Th…
    11.14.05

  • REMBRANDTíS TWO-HOUR KIT

    ● The Rembrandt 2-Hour White kit gives time-pressed consumers a two-week tooth whitening process in just two hours. Executives said the mouthguard process can be completed in two hours or divided into phases. The product’s dual chamber…
    11.14.05

  • General Mills

    ● General Mills and Ecolab have joined forces to launch the Pillsbury doughboy foaming hand soap. Set to debut in November, the waterresistant foaming pump and soap in a doughboy container were developed under a licensing agreement with Ge…
    11.14.05

  • Dualstar Consumer Products

    ● Dualstar Consumer Products, owner of the marykateandashley brand, teamed up with GlaxoSmithKline’s Aquafresh to launch mary-kateandashley toothpaste. Executives said it is the first time a children’s toothpaste will be co-bran…
    11.14.05

  • The Miss Black USA Pageant

    ● The Miss Black USA Pageant in Miami in August chose Colomer USA as its official hair stylist. Ten members of Colomer, headed by multicultural technical and artistic director Pat Grant Williams, created winningng styles for the nominees. M…
    11.14.05

  • ● Laboratoires Valmont, Morges, Switzerland

    now offers Regenera I, an oxygenating cream to promote skin elasticity and balance. The product contains HP DNA, RNA and protein extracts from wild salmon milt. It is sold in select spas.…
    11.14.05

  • ● Blistex launched Blistex Pro Care lip balm

    Blistex launched Blistex Pro Care lip balm housed in an aesthetic oval contour stick. The formula contains ceramides for smoothness and green tea extract for moisturization. The lip balm retails for $2.49 in mass merchandise stores.…
    11.14.05