Marketing News


  • Philip Pelusi

    Philip Pelusi added Hard Stuff to his Phyto-Life line. Hard Stuff is a mega-hold, lightweight, non-tacky styling gloss. The product is effective at mellowing frizzies, altering texture and freeze-drying a look. It also intensifies shine and protects…
    11.14.05

  • Tripod Labs

    l Tripod Labs, New York, is planning to increase its advertising campaign this fall for its Tripod products. The company’s six product lines target some of the most popular ailments affecting foot care patients today, such as nail fungus, yello…
    11.14.05

  • Ofuro

    Japanese bath brand Ofuro is launching two new liquid treatments, Deep Sea bath and Mild Herb bath, in the hopes of influencing shower-loving Americans to take more baths. Deep Sea bath contains water from the Sea of Japan and kelp extract. Mild Herb…
    11.14.05

  • Alfred Sung

    Alfred Sung has released a new fragrance, Paradise, which is available in male and female versions. This is the first time that Riviera Concepts, Sung’s fragrance licensee, has launched a men’s and women’s brand simultaneously. The…
    11.14.05

  • Magik

    Dead Sea Spa Magik’s newest products, Algimu Peel-off Body mask and the Active Seaweed Facial mask, incorporate Dead Sea Mineral Mud and Alginates with high performance technology based on mechanical fluidization. These products improve skin te…
    11.14.05

  • Sharps

    Sharps, a New York-based men’s product company and brand, hopes to garner customers by taking the barbershop concept to specialty stores, gyms and department stores. The Sharps collection consists of six SKUs in three categories: shave, hair an…
    11.14.05

  • Still by Jeniffer Lopez

    Following the success of Jennifer Lopez’ first scent, Glow, Coty is releasing Still, the second scent by Ms. Lopez. Glow was said to be more about flash, while Still is about uptown glamour and elegance, according to executives. Still, availabl…
    11.14.05

  • Lancome

    l Lancôme has released the Sensation Totale Continuous-C Perfecting complex, a product designed to soften skin. Sensation Totale contains vitamin C, optical diffusers and silicon polymers. The product amplifies the effects of moisturizers appli…
    11.14.05

  • Revlon

    This year, Revlon is releasing three holiday collections. Revlon Red Rocks is a palette of Super Lustrous lipsticks in various reds with matching Revlon nail enamels. The collection also includes a limited edition Shimmy Blush in rose, and four Shimm…
    11.14.05

  • Sonia Rykiel

    Sonia Rykiel has launched Rykiel Woman, a new fragrance for women due out this fall. The scent, which contains floral, spice, amber, leather, musk, rose and violet notes, is meant to recreate the saucy attitude of Nathalie Rykiel. Rykiel Woman will b…
    11.14.05

  • Glominerals

    Glominerals has introduced Hydro-vite Systeme, a new technology in mineral makeup. Hydro-vite Systeme delivers hydration, concentrated vitamins and essential fatty acids to nourish and protect skin in an oil-free base. The result is revitalized skin…
    11.14.05

  • Sodashi Facial Concentrates

    Sodashi Facial Concentrates, new from Sodashi, South Perth, Australia, is a warm facial compress with exfoliants made from pure plant extracts that deeply hydrate and soften the skin. The product eliminates tiny beads found in traditional solutions…
    11.14.05

  • BPI Launches First Scent

    Fashion designer Narciso Rodriguez launched an eponymous fragrance, Narciso Rodriguez for Her, in June. At the debut Mr. Rodriguez said, “Every designer dreams of creating his first fragrance. I’ve had this vision for a long time.”…
    11.14.05

  • Prostate Cancer Awareness

    l September marks Prostate Cancer Awareness Month and in support, MiN will donate proceeds from the sale of all MiN Wash, which treats and prevents hair loss and maintains tonality, purchased in September to the Prostate Cancer Research Institute. Mi…
    11.14.05

  • MagicTan

    l MagicTan, Los Angeles, the latest innovation in UV-free technology by former Motorola engineers, creates a golden brown, natural looking tan via a proprietary bronzing solution. The compact machine offers tanning in less than a minute, and has 40 s…
    11.14.05

  • Laboratoires Valmont

    Laboratoires Valmont, Morges, Switzerland, introduced Regenerating Mask treatment and Masque Regenerateur. The Regenerating Mask treatment is a 100% collagen-based skin-firming mask with active ingredients to help reactivate the skin’s deficien…
    11.14.05

  • Paul Mitchell

    Paul Mitchell’s PM Shines, launching in September, is a deposit-only, ammonia-free demi-permanent hair color. The hair color line consists of 20 inter-mixable colors and a Clear Shine that can be mixed with the total color palette to create a m…
    11.14.05

  • PartyLite Gifts

    l PartyLite Gifts Inc., Plymouth, MA, has launched a line of summer candles specifically suited for the outdoors, such as Summer Fest Fruitlights tea light set.…
    11.14.05

  • Donell Inc.

    New York-based Donell, Inc. introduced Cx Rosacea Therapy and Cx Eczema Relief—mucopolysaccharide-cartilage complex products with hyaluronic acid. The emollient treats rosacea flare-ups and eczema outbreaks. Cx Rosacea Therapy can be prescribed…
    11.14.05

  • Babor Cosmetics

    Babor Cosmetics, Palm Beach, FL, has released its Multi-Active Vitamin fluid for dry skin lacking in natural oils. The Multi-Active Vitamin fluid regulates the hydrophilic mantle of the skin, promotes its natural defenses and leaves it silky-soft. Th…
    11.14.05