Marketing News


  • Den-Mat Corp.

    Den-Mat Corp., Santa Monica, CA, developed a tooth restoration product, Rembrandt Veneers with Cerinate Porcelain. They are clinically proven to last 16 years, are natural looking and can serve as an alternative to braces in many cases. The procedure…
    11.14.05

  • Power Paper Ltd.

    Power Paper Ltd. and Graphic Solutions Inc. have agreed to produce Power Paper’s thin and flexible, environmentally-friendly batteries for active cosmetics and smart active labels. Power Paper Ltd., Einat, Israel has also developed a skin care…
    11.14.05

  • Perfumer Dawn Spencer

    Perfumer Dawn Spencer Hurwitz introduced a line of chocolate-based fragrances, including bois du chocolat and fleurs du chocolat. Bois du chocolat has a rich wood and chocolate scent with lush oriental notes of patchouli, sandalwood and vanilla. Fleu…
    11.14.05

  • Otzium

    Italy-based Otzium has developed natural phytocosmetic products including Green Tea Bath & Shower, Massage cream with Mirra, Citrus Sun Tun, Baobab cream and anti-wrinkle cream Ageless with vitamins A, C and E.…
    11.14.05

  • Prespective's Traceless

    Prescriptive’s Traceless is introducing two new products this fall—an age concealer and a high tech powder. They use invisible colorwaves inside of light to neutralize skin imperfections and even out complexion. Both the age concealer and…
    11.14.05

  • Jack Black

    Jack Black, a Dallas-based men’s grooming company, has come forward with a new line for women. The Shave Silky Luxury cream is a conditioning shave treatment as well as a body treatment. Body Gloss Shimmering Moisture lotion is a light moisturi…
    11.14.05

  • Sears

    l When Sears opens its Sears Grand pilot store in West Jordan, UT, in September, along with the introduction of dry groceries and a garden center, it will present an array of traditional mass market beauty and health care brands, including Revlon, L&…
    11.14.05

  • Jill Sander

    l Jill Sander will unveil a new fragrance this fall, Jill Sander Pure. The fragrance is an abstract floral woody musk created by Firmenich’s Nathalie Lorson and Ilias Ermenidis. The notes are designed to be apparent on the dry-down and include…
    11.14.05

  • Cartier

    This fall, Cartier will release its newest scent for women, Le Baiser du Dragon. For the first time in Cartier’s history, the scent will debut in the U.S. rather than in France. To give the fragrance maximum impact, the scent is being tied to a…
    11.14.05

  • Cacharel

    l Parfums Cacharel will release its newest fragrance for women, Amor Amor, this fall. The fragrance features musky woody notes, including cedar, sandalwood, musks and gray amber, as well as fruity notes such as grapefruit, orange and Sicilian mandari…
    11.14.05

  • MAC

    This October, MAC will introduce Liza for MAC, a makeup collection featuring products designed to help the consumer recreate Liza Minnelli’s legendary look. The line, which is divided into a.m. and p.m. looks, includes new shades of familiar MA…
    11.14.05

  • Dead Sea Spa Magik

    Fort Lauderdale, FL-based Marine Impact’s Dead Sea Spa Magik line of skin care products added three new cleansers for the skin: Cleansing bar, Black Mud soap, and Gentle Cleansing wash. The Cleansing bar removes deep-seated impurities and condi…
    11.14.05

  • Sudz

    Sudz, a personal care brand that targets the 20- to 30-year-old set, is releasing an organic line of bath products with natural scents. The Sudz line includes eight bar soaps, six body washes packaged in reusable water bottles and two self-foaming pu…
    11.14.05

  • Emporio Armani

    Emporio Armani will launch its newest fragrance, Emporio Armani Night, at the end of September. Night for Him will be sold as an EDT with top notes of tangerine and grapefruit, while the Night for Her will be available as an EDP with top notes of cra…
    11.14.05

  • Lancaster Group

    This fall, Lancaster Group will release 365 Cellular Elixir, an anti-aging serum that is meant for people of all ages and skin types. 365 Cellular Elixir was designed to support the skin’s DNA protection and repair systems. Its patented technol…
    11.14.05

  • BeneFit

    l BeneFit Cosmetics will enter the fragrance business this September with the launch of Maybe Baby. Central to Maybe Baby’s positioning is the “scentertainment” concept that is designed to spark fun interactions between sales associ…
    11.14.05

  • June Jacobs

    l June Jacobs has introduced Citrus, a scent with top notes of lemon, lime, yuzu, bergamot, orange, mandarin, zesty…
    11.14.05

  • Revlon Realistic Launches

    Revlon Realistic launched a range of hair maintenance products using an anti-breakage component. “Preventing breakage while maintaining styling versatility is a top concern among women of color—especially those who regularly relax and col…
    11.14.05

  • Model Kim Martin

    Model Kim Martin was crowned Ms. Proud Lady 2003 by the American Health and Beauty Aids Institute (AHBAI) at the 2003 Proud Lady beauty show. Ms. Martin and her hairstylist Gloria Ford of the PE Executive Salon & Spa in Dolton, IL, received $1000…
    11.14.05

  • Alpha-Arbutin White mask

    For a brighter complexion, DCH USA, San Francisco, launched Alpha-Arbutin White mask. The paper mask uses alpha-arbutin from bearberries to even skin tone and reduce the appearance of liver spots. It also contains glycerine, serine and other botanica…
    11.14.05