Marketing News

  • Beverly Hills-based Baxter of California

    November 15, 2005
    Beverly Hills-based Baxter of California introduced Super Shape SPF 15 skin conditioner. This lightweight lotion hydrates, soothes and defends the skin against the sun and environmental elements with marine extracts, grapeseed and jojoba oils and vit…


  • Phases of the moon are the inspiration

    November 15, 2005
    Phases of the moon are the inspiration behind Etro’s new Anice fragrance. The Italian fashionhouse said Anice contains a top and middle note of aniseed, as well as bergamot, rosewood, jasmine, fennel and a musky drydown. It targets 25-year-old…


  • Unilevers Dove added Dove Sensitive Essentials

    November 15, 2005
    Unilever’s Dove added Dove Sensitive Essentials, a line of fragrance- and dye-free skin care products such as the Non-Foaming cleansing lotion, towelettes and Night cream, for the 60% of women who have sensitive skin.…


  • Destinys Child singer Kelly Rowlands

    November 15, 2005
    Destiny’s Child singer Kelly Rowlands is the new spokesperson for L’Oréal’s Softsheen-Carson division.…


  • Scottsdale, AZ-based James Hotel

    November 15, 2005
    Scottsdale, AZ-based James Hotel and Pasadena, CA-based Lather partnered to launch a collection for hotels and guests, including the Mint Thyme shampoo, Yuzu Bergamot conditioner, Yuzu Bergamot body lotion, Gentle Face soap and an olive oil-based Pep…


  • Joe Grooming, Chesterfield, MO

    November 15, 2005
    Joe Grooming, Chesterfield, MO, has revamped its signature hair care collection. Each tube has a hard-snapping cap and new color-coding to help bridge the company into the skin care market. For example, copper identifies the Maximum Holding gel and g…


  • Private label company Lady Burd Cosmetics

    November 15, 2005
    Private label company Lady Burd Cosmetics, Farmingdale, NY, launched Manufacturing Beauty Lip gels, lacquer-like, vitamin-enriched lip gels. Also new are Manufacturing Beauty Color Release w/Vo-lip-tuous Lip Enhancers to enhance shine and plump lips.…


  • El Segundo, CA-based Dr. Howard Murad

    November 15, 2005
    El Segundo, CA-based Dr. Howard Murad offers a new publication to help consumers treat skin from the inside out. Entitled, “Wrinkle-Free forever: the 5-minute 5-week dermatologist’s program,” the book tells how to diminish aging and…


  • Biotin is the star ingredient in So Pure Natural Balances Revitalizing elixir

    November 15, 2005
    Biotin is the star ingredient in So Pure Natural Balance’s Revitalizing elixir. Parent company Keune Haircosmetics, Holland, said the lotion stimulates the scalp, increases blood flow and delivers a warming effect with lemon and ginger essentia…


  • To ease monthly breast self-exams, Bath By Bettijo, Alexandria, VA

    November 15, 2005
    To ease monthly breast self-exams, Bath By Bettijo, Alexandria, VA, offers Fenomenole, a pink grapefruit oil blend in an attention-getting pink bottle to remind women to perform tests. Also, 25% of proceeds will be donated to the American Cancer Soci…


  • Yon-Ka Paris, Rockaway, NJ

    November 15, 2005
    Yon-Ka Paris, Rockaway, NJ, took part in Fox’s “American Idol” finale with gift bags for participants, judges and host Ryan Seacrest. Included were Phyto-Contour eye treatment and Crème 55 slimming body cream.…


  • Acne is alleviated with AR Crme

    November 15, 2005
    Acne is alleviated with AR Crème, a sulfur microcapsule-rich treatment from Purple Emu, Ltd., Woxall, PA. It penetrates the pores to prevent pimples, blackheads and whiteheads, executives said. The water-soluble triple emulsion also contains p…


  • Linda Roberts, owner of the Private Edition store in Nashville, TN

    November 15, 2005
    Linda Roberts, owner of the Private Edition store in Nashville, TN, and the Therapy Systems skin care line, has opened Cosmetic Market & Take-Out Café in Nashville. The store offers an open-sell supermarket style with prestige products. A…


  • John Paul Mitchell Systems, Beverly Hills, CA

    November 15, 2005
    John Paul Mitchell Systems, Beverly Hills, CA, offers the Paul Mitchell Color Protect Reconstructive treatment. Infused with sunflower extract, the product repairs, protects against UVA/UVB rays and extends the life of hair color. It also contains hy…


  • Swiss company Laboratoires Valmont

    November 15, 2005
    Swiss company Laboratoires Valmont unveiled the Nature by Valmont Unwinding with a Night cream. The cream is designed for young women to hydrate and regenerate the skin overnight with shea butter, alpine mint of basil and other herbs and agents.…