Marketing News


  • Clarins' Azzaro

    Visit, a men’s fragrance under Clarins’ Azzaro banner, will launch this September. The sensual, spicy and smoky blue-colored juice is housed in a triangular clear bottle, topped with a titanium gray spray-through cap. Visit retails in 1.7…
    11.14.05

  • Andre Agassi

    Tennis champion Andre Agassi is the new spokesperson for Aramis Life, an olivewood-based men’s fragrance set to debut in October. The fragrance appeals to men ages 25-40.…
    11.14.05

  • Kenneth Cole

    Kenneth Cole will add Black to its men’s fragrance lineup this fall, housed in an ebony cylindrical bottle featuring Kenneth Cole’s signature and white logo on the front. Black’s target audience is men ages 18-49.…
    11.14.05

  • Healing Garden Waters Intense

    Healing Garden Waters Intense, a trio of stronger Healing Garden scents from Coty, is expected to boost mass market fragrance sales this September. Pure Joy Intense, Perfect Calm Intense and Sheer Passion Intense use the brand’s waterborne frag…
    11.14.05

  • LVMH

    LVMH sold its Michael Kors fragrance license to The Estée Lauder Cos. This $20 million deal will move the Kors empire to the Aramis and designer fragrances division. LVMH has also sold its Kenneth Cole and Marc Jacobs fragrance licenses to the…
    11.14.05

  • Givenchy

    Next month, Very Irresistible Givenchy will roll out in 1,800 U.S. department and specialty stores. The proclaimed five-rose “aromatic floral” is featured in a pink, tall and curvy bottle. Actress Liv Tyler is the brand’s new spokes…
    11.14.05

  • Avon

    Avon introduced Anew Ultimate Hand & Nail cream SPF 15 UVA/UVB, a reparative treatment that locks in Avon’s exclusive Ultimate Fusion Complex with gold, copper, magnesium and silk. Also new this month is Anew Ultimate eye cream, an intensiv…
    11.14.05

  • Skin Care

    Skin care and candlemaker Aromapharmacy, Los Angeles, got a makeover. Executives said the alchemy-type brand needed a more clinical look. “We got to department stores faster than we anticipated and our look was too boutique; we needed a more se…
    11.14.05

  • Women's NBA

    The Women’s NBA will tout Cheer, Joy and five other Procter & Gamble brands as part of a three-year marketing partnership. Secret deodorant, Head & Shoulders and Herbal Essences shampoos, Cascade dishwasher detergent and Swiffer cleanin…
    11.14.05

  • Skin Cola

    SkinCola, a beverage with oxygen-activated water and immune-boosting Z-Bec (zinc, vitamins, C, B and E and oxygen), is said to serve as an antioxidant and promote cell growth and repair. “Beautiful, clear skin begins from within,” said Ne…
    11.14.05

  • Jaqua Girls Bakery

    Jaqua Girls Bakery collection satisfies the sweet tooth with Buttercream Frosting, Lemon Custard and Honey Almond body butters, as well as the Orange Vanilla Sugar Body scrub, Honey Almond Foaming Foot scrub and Brown Sugar Shimmer Body dust. The pro…
    11.14.05

  • Queen of Camouflage

    “Queen of Camouflage” and former model Judith August offers The Everything Pencil, a corrective concealer designed to hide flaws such as undereye bags and scars. Available in seven mixable shades, it is sold through Judith August Cosmetic…
    11.14.05

  • Fashion House

    Fashion house Ghost’s new Ghost Serenity fragrance features green and spicy top notes, a heart of white florals and a drydown of white musk, Tonka beans, amber and moss. The rounded flacon sits on three prongs symbolizing balance. The EDT retai…
    11.14.05

  • Merz Pharmaceuticals

    Greensboro, NC-based Merz Pharmaceuticals’ Aqua Glycolic alpha hydroxy skin care system had a facelift after 20 years with updated caps and pumps, including a special toner cap and modernized labels and colors.…
    11.14.05

  • Suave for Men

    The new Suave for Men line is designed to address the unique hair care needs of men, from dandruff to extra hold. Executives said that while 87% of men consider themselves “manly,” 57% use products with fruity or flowery scents. The sleek…
    11.14.05

  • SheaPet

    SheaPet, Santa Cruz, CA, uses moisturizing, naturally-processed Nilotica shea butter for cat and dog coat care products.…
    11.14.05

  • Thigh Therapy

    To keep unsightly cellulite-prone areas in tip-top shape, Jason Natural Cosmet-ics, Culver City, CA, unveiled its Thigh Therapy Daytime Firming gel using thermogenic yerba gold, ginseng and ginkgo biloba. Also new is Thigh Therapy Nighttime Firming c…
    11.14.05

  • Phaze 3

    PHaze 3 Refining mask, a pineapple-based anti-aging treatment, is new from Physician’s Choice, Scottsdale, AZ. Bromelain, a pineapple enzyme, serves as an anti-inflammatory agent, wound healer and exfoliator in addition to lactic and citric aci…
    11.14.05

  • Dale Earnhardt Jr.

    More than 1,500 Chicago racing fans lined up to see Dale Earnhardt Jr. promote Drakkar Noir at Carson Pirie Scott in June. This was the highest grossing one-day event in Designer Fragrances’ history. Mr. Earnhardt met and autographed bottles fo…
    11.14.05

  • Apothia

    Apothia.if, the essential oil-based fragrance from Apothia at Fred Segal, has extended the line with a body wash and body lotion. Infused with grapeseed oil, oats, vitamins and chamomile water, they retail for $30 each.…
    11.14.05