Marketing News

  • Burberry is launching Brit Burberry for Men

    November 15, 2005
    Burberry is launching Brit Burberry for Men in mid-August. The scent is said to appeal to scruffy, sexy and bohemian yet tasteful personalities, and combines notes of green mandarin, ginger, wild roses, oriental wood and gray musk. It will retail in…


  • True star, a Tommy Hilfiger fragrance touted by singer Beyoncé Knowles

    November 15, 2005
    True star, a Tommy Hilfiger fragrance touted by singer Beyoncé Knowles, will debut in September. The scent contains a wet water accord, sheer floral notes and a third accord with grain- and dessert-like scents. It will retail in 1.7-oz. and 3.…


  • Thierry Mugler is luring men with Bmen

    November 15, 2005
    Thierry Mugler is luring men with Bmen, which features a comic book-like superhero, an accompanying comic book and notes of sequoia and rhubarb. Its fragrance counterpart, AMen, was launched in 1996 and features a patchouli and coffee scent. BMen EDT…


  • Barbie’s first perfume will debut in August

    November 15, 2005
    Barbie’s first perfume will debut in August. Parent company Mattel created the fragrance with licensee Puig Beauty and Fashion Group. It has sweet, watery and floral top notes, a floral heart and a base of soft woods and nutmeg.…


  • Italian fashionhouse Max Mara

    November 15, 2005
    Italian fashionhouse Max Mara teamed up with Cosmopolitan Cosmetics for a women’s scent in September. Like each woman’s appearance, the fragrance is said to balance femininity and personality. Three EDPs will be available as well as a moi…


  • Medicia, Italy, introduced its Voglia di

    November 15, 2005
    Medicia, Italy, introduced its Voglia di (“craving for”) series of fruity body washes made with yogurt. Executives said the formulas gently exfoliate the skin. Body wash fragrances range from Melon & Watermelon to Pears & Chocolat…


  • Er’Go Candle, Dallas, TX

    November 15, 2005
    Er’Go Candle, Dallas, TX, is extending its minimalist principles through candles with no markings or decoration. The vinyl labels, which indicate candle fragrance, can be peeled off. The soy wax-based candles are also preserved in their natural…


  • Pharmacopia will relaunch its bar soaps

    November 15, 2005
    Pharmacopia will relaunch its bar soaps this fall. The organic ingredient-infused 7-oz. bars will be available in Ginger, Lavender, Citrus and Rosemary-Mint. They also contain moisturizing, saponified glycerin derived from soy, coconut and non-geneti…


  • Gillette Drafts Athletes To Tout Latest Offerings

    November 15, 2005
    Gillette will launch two new power rechargeable toothbrushes under its Oral-B banner in North America this August: Oral-B Professional Care 8000 with rotating oscillation and speed control and Oral-B Sonic Complete with three brushing modes and Criss…


  • Bronze Mania 2004, a new range from Giorgio Armani

    November 15, 2005
    Bronze Mania 2004, a new range from Giorgio Armani making its debut this month, is a tribute to natural, sun-kissed beauty and inspired by Pantellaria in the Mediterranean. Included in the line are two new products, copper-gold Bronze Mania loose pow…


  • The Waldorf=Astoria Hotel in New York

    November 15, 2005
    The Waldorf=Astoria Hotel in New York has launched a line of products reflecting the Art Deco style of the hotel. The Waldorf=Astoria is said to be the first individual hotel to market its own collection of merchandise with a dedicated website and ca…


  • Color therapy and visualization gurus Tony&Tina

    November 15, 2005
    Color therapy and visualization gurus Tony&Tina recently launched the shimmering Herbal lip Quartz ranging from Garnet (red) to Agate (silver), 3’n’1 bronzer in Pink Vibrations and Bronze Vibrations, Multi-Dimensional Face color in sh…


  • SweetSpot Labs, an intimate women’s grooming product from Pacific Palisades

    November 15, 2005
    SweetSpot Labs, an intimate women’s grooming product from Pacific Palisades, CA-based Creed Strategic Imaging, has partnered with EH International to distribute products in Asia. SweetSpot Labs items, such the gentle wash, will be sold in depar…


  • Actress Christy Carson Romano

    November 15, 2005
    Actress Christy Carson Romano has teamed up with The American Counseling Association, Alexandria, VA, to be this year’s spokesperson for the “Healthy Skin Healthy Outlook” campaign focusing on teen acne and its impact on self-image…


  • Boulder, CO-based The Cow Girl Company

    November 15, 2005
    Boulder, CO-based The Cow Girl Company unveiled the Round-Up gel, a clarifying treatment for blemished and overly active skin. It is rich in anti-inflammatory and circulation-improving extracts such as aloe, white willow bark, echinacea and nettle le…