Marketing News


  • Essencia

    ● Essencia: Aromatics for the Skin, Shreveport, LA, creates handcrafted products and packaging using essential oils and carefully selected botanicals and no artificial or synthetic ingredients. Collections include soap, skin care, gentleman&…
    11.14.05

  • Lumene

    ● After a successful U.S. debut in several test markets (Providence, RI; Charlotte, NC and Westchester County, NY), CVS will introduce Finnish skin care brand Lumene to select Northeast CVS stores in November. The brand is expected to hit…
    11.14.05

  • ISO Prescriptive

    ● ISO Prescriptive, a Zotos International brand, has launched Transforming Firm Hold mousse, a styler for color-treated and texturized hair that needs additional volume. Executives said the product’s triactive technology uses positi…
    11.14.05

  • Helen of Troy

    ● Helen of Troy Limited will acquire from Unilever the rights to Brut in the U.S., Canada and the rest of the Western Hemisphere for $55 million. Idelle Labs Ltd., a Helen of Troy subsidiary, will market and sell the Brut line of products…
    11.14.05

  • Pfizer

    ● Pfizer Inc. has launched Natural Citrus Listerine mouthwash, a milder, citrus-flavored mouthwash with the same germfighting power as the original Listerine version. Executives said the product contains a refreshing blend of essential oils…
    11.14.05

  • American Crew's

    ● American Crew’s new Classic Wax offers men a highly pliable styling product for styles ranging from trendy to classically groomed this month. The lightweight formulation moisturizes the hair with subtle shine without leaving residue…
    11.14.05

  • Buroland Production

    ● Buroland Production, Inc., Brooklyn, NY, is launching a new line of exfoliators, bath salts and massage oils using Black Sea pink salt.…
    11.14.05

  • The Body Shop

    ● The Body Shop, Burlingame, CA, unveiled its Winter Party 2003 special edition makeup collection with illuminating products such as Shimmer Cubes for the eyes, lips and cheeks and Sparkle Liquid lip color. Also new is the holiday limited…
    11.14.05

  • Virtual Image Hairstyles

    Elizabeth Arden Salons and Spas launched Virtual Image, its 2003 hair collection. For this collection, the Elizabeth Arden artistic team developed a series of ready-to-wear cuts that utilize hair strengthening, steep layering and free-hand cutting fo…
    11.14.05

  • Issimo International: Guy gear

    Issimo International recently repackaged its Guy Gear Restore Vital Oils serum. Other products in the collection include Tri-Cleanse wash, Face Art, Gush Face humectant, It’s An Eye Thing, Face Shield, Body exfoliator, and Facial Mud masque. Gu…
    11.14.05

  • Babor

    Babor has released Skinbiotic cream, a 24-hour facial cream that contains a balanced combination of active ingredients, such as milk, fruit and cereals to strengthen the skin’s natural defenses and protect the skin against harmful environmental…
    11.14.05

  • Wilma Schumann

    Wilma Schumann Skin Care will donate a portion of sales proceeds from Lipo C Plus to breast cancer research charities during the month of October. Lipo C Plus is a gel emulsion with two components containing pure vitamin C to firm and revitalize skin…
    11.14.05

  • Orange Glo International

    l Orange Glo International, Denver, CO, has made improvements to its OxiClean powder formula. New OxiClean with blue crystals uses a unique, patent-pending technology that seeks out the surfaces where stains exist, and penetrates deep into the fibers…
    11.14.05

  • Just for Men

    Hispanic marketing agency La Agencia de Orci & Asociados will launch a $5 million ad campaign for a new Hispanic shade of Just For Men Haircolor this fall. The 30-second TV spot for the product will air during the fourth quarter of 2003, accordin…
    11.14.05

  • Gillette Company

    The Gillette Company will launch two shaving systems next year. In April, Gillette will release the Venus Divine for women. The product will feature improved blade coating, microfins and lubrastrips. In March, the company will introduce the Sensor3 s…
    11.14.05

  • Sexy Hair Concepts

    This holiday season, Sexy Hair Concepts is giving away a complimentary mini (2.25-oz.) can of Big Sexy Hair Spray & Play with any purchase of a 10.6-oz. Spray & Play. Spray & Play is fast-drying and leaves tresses with ultra shine and hol…
    11.14.05

  • Johnson & Johnson

    l Johnson & Johnson has released Reach Clean Burst floss, a flavored floss that cleans in between teeth and fights bad breath. The product is available in three flavors: icy peppermint, icy spearmint and berry mint. A recent study showed that onl…
    11.14.05

  • Unilever

    Unilever brand Degree and Ironman Properties teamed up to create a line of co-branded antiperspirants. Degree Ironman Protection marries two well-known performance brands and repositions the Degree brand to gain a larger male consumer base, Unilever…
    11.14.05

  • Goldwell

    Goldwell USA has introduced Kerasilk, a line of hair care products that restore chemically-treated and mechanically-damaged hair. Kerasilk contains wheat bran lipid, silk protein formulas and vitamin E to regulate moisture absorption and evaporation,…
    11.14.05

  • Jason Natural Cosmetics

    Jason Natural Cosmetics, Culver City, CA, has released a new hair care line, Jason 70% Certified Organic Everyday hair care. The products contain herbs, botanicals, essential oils and hydroflorates to provide a natural defense for hair. The products…
    11.14.05