Marketing News

  • LOral USA will launch Armani Mania

    November 15, 2005
    L’Oréal USA will launch Armani Mania in August under its Giorgio Armani banner. Replacing a test launch in 2000, Armani Mania has a new formula with a woody, aromatic floral juice. It is targeted to younger consumers than Armani Sensi. I…


  • Elizabeth Taylor White Diamonds

    November 15, 2005
    Elizabeth Taylor White Diamonds, a division of Elizabeth Arden, introduced a color cosmetics collection with gold components and lettering and faux pavé diamond accents to drugstores. The line includes nail color, lipstick, lip gloss and press…


  • Emjoi, New York, offers two new lines of disposable razors

    November 15, 2005
    Emjoi, New York, offers two new lines of disposable razors, the Blade line for men and the Sensation line for women. They feature a patented close-shave shaving head with three angled blades and skin-protective plastic strips. The company also sells…


  • The Centers for Disease Control and the Soap and Detergent Association

    November 15, 2005
    The Centers for Disease Control and the Soap and Detergent Association gave the top classroom award for the “Healthy Schools, Healthy People—It’s a SNAP (School Network for Absenteeism Prevention)!” program to Crownover Middle…


  • Zirh International donated 5% of its June sales

    November 15, 2005
    Zirh International donated 5% of its June sales to the Elephant Sanctuary, Hohenwald, TN. The organization provides a natural refuge for endangered species of African and Asian elephants on 2,700 acres.…


  • New York-based hairstylist Samy and Samy Companies

    November 15, 2005
    New York-based hairstylist Samy and Samy Companies have launched a new 12-SKU system of salon-inspired non-residue products in mass merchandise stores. The line has three types of shampoo (moisture, volume and daily use), corresponding conditioners,…


  • French sportswear firm Comptoir des Cotonniers

    November 15, 2005
    French sportswear firm Comptoir des Cotonniers launched same-named fragrances in Rose (aromatic floral), Blanc (citrus) and Noir (oriental) in France. The EDPs include wrist straps for easy portability.…


  • Dermatologist Dr. Paul Jarrod Frank launched pfrankMD

    November 15, 2005
    Dermatologist Dr. Paul Jarrod Frank launched pfrankMD, a mild range without harsh skin care ingredients such as vitamin C, alpha hydroxy acid and glycolic acid. The line’s focus is on natural botanicals such as chamomile, witch hazel and horset…


  • Clarins will introduce Bright Plus in August

    November 15, 2005
    Clarins will introduce Bright Plus in August. The products brighten skin and lessen pigmentation with vitamin C and raspberry and citrus extracts. The line includes a serum, night cream, brightening lotion and roll-on corrector.…


  • Garnier Fructis reduces frizz with the Sleek & Shine

    November 15, 2005
    Garnier Fructis reduces frizz with the Sleek & Shine with Nutritive Fruit Micro-Oils collection of shampoo, Fortifying Cream conditioner and Weightless Anti-Frizz serum. The regimen contains avocado and apricot kernel oils and an active fruit con…


  • Burberry is launching Brit Burberry for Men

    November 15, 2005
    Burberry is launching Brit Burberry for Men in mid-August. The scent is said to appeal to scruffy, sexy and bohemian yet tasteful personalities, and combines notes of green mandarin, ginger, wild roses, oriental wood and gray musk. It will retail in…


  • True star, a Tommy Hilfiger fragrance touted by singer Beyonc Knowles

    November 15, 2005
    True star, a Tommy Hilfiger fragrance touted by singer Beyoncé Knowles, will debut in September. The scent contains a wet water accord, sheer floral notes and a third accord with grain- and dessert-like scents. It will retail in 1.7-oz. and 3.…


  • Thierry Mugler is luring men with Bmen

    November 15, 2005
    Thierry Mugler is luring men with Bmen, which features a comic book-like superhero, an accompanying comic book and notes of sequoia and rhubarb. Its fragrance counterpart, AMen, was launched in 1996 and features a patchouli and coffee scent. BMen EDT…


  • Barbies first perfume will debut in August

    November 15, 2005
    Barbie’s first perfume will debut in August. Parent company Mattel created the fragrance with licensee Puig Beauty and Fashion Group. It has sweet, watery and floral top notes, a floral heart and a base of soft woods and nutmeg.…


  • Italian fashionhouse Max Mara

    November 15, 2005
    Italian fashionhouse Max Mara teamed up with Cosmopolitan Cosmetics for a women’s scent in September. Like each woman’s appearance, the fragrance is said to balance femininity and personality. Three EDPs will be available as well as a moi…