Marketing News


  • Color Cosmetics | OTC/Medicated  | Personal Cleansers | Pigments | Skin Care

    Caitlyn Jenner To Roll Out Cosmetics Line

    A reality star could make her dream a reality.
    02.19.16

  • Honest Beauty Rolls into Ulta

    Honest Beauty Rolls into Ulta

    Jessica Alba's brand keeps building momentum.
    02.05.16

  • L’Oréal Makes Headlines at Consumer Electronics Show

    At the Consumer Electronics Show, L’Oréal unveiled My UV Patch, billed as the first-ever stretchable skin sensor designed to monitor UV exposure and help consumers educate themselves about sun protection. La Roche-Posay is introducing…
    02.03.16

  • Vaseline is partnering with Direct Relief

    Vaseline is partnering with Direct Relief, an international medical aid organization, to launch The Vaseline Healing Project, which will provide dermatological care, medical supplies, Vaseline products and health worker training to help heal the skin…
    02.03.16

  • Practice Safe Skin, a sunscreen distribution program

    The Melanoma Foundation of New England (MFNE) is now offering cities, non-profits and private businesses the opportunity to obtain weather-resistant sunscreen dispensing units. A limited number were available for free to municipalities and non-profit…
    02.03.16

  • New Fragrance, Number One, inspired by Russian leader Vladimir Putin

    Lemon, bergamot, blackcurrant and fir cones are notes in a new fragrance called Number One that is reportedly inspired by Russian leader Vladimir Putin. The scent is being sold at Moscow’s GUM department store in a black bottle with Putin&rsquo…
    02.03.16

  • Rimmel London #LONDONLOOK contest

    Rimmel London is looking for the next big name in beauty. The firm is putting out a call to makeup artists, bloggers and vloggers for The London Look International Contest hosted by singer-songwriter and Rimmel ambassador Rita Ora. The contest is usi…
    02.03.16

  • Learning Loft, new Minneapolis, MN location

    The International Dermal Institute, LLC and Dermalogica, LLC have unveiled a new Minneapolis, MN location for skin care professionals, including spa and salon business owners and postgraduate students enhancing their skills as professional skin thera…
    02.03.16

  • Dermstore is adding to its hair care offerings

    Dermstore is adding to its hair care offerings. The online retailer is the exclusive stockiest for TextureTame, a permanent, at-home, anti-frizz smoothing treatment, and it is the first US retailer to debut a new hair straightening device from DAFNI.…
    02.03.16

  • Gillette teamed up with NFL

    Gillette teamed up with NFL offensive linemen John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins, and Rodger Saffold of the St. Louis Rams to spotlight the protectors of the gridiron in the lead-up to Super Bowl 50 in the…
    02.03.16

  • Delta Hydrafall showerhead

    Two brands that like to be in the shower with consumers are teaming up. Delta Faucet Company and Unilever USA have introduced a co-packaged offering that includes the Delta Hydrafall showerhead with H2Okinetic Technology and Dove Deep Moisture Body W…
    02.03.16

  • Rachel Bilson as ChapStick’s newest spokesperson

    Pfizer Consumer Healthcare has named The O.C. and Hart of Dixie actress, Rachel Bilson, as ChapStick’s newest spokesperson. Bilson will appear in a robust marketing campaign to elevate the importance of skin care for lips and communicate t…
    02.03.16

  • Ardell’s false lashes in YouCam Makeup

    Perfect Corp. and Ardell have announced that they will feature Ardell’s false lashes in YouCam Makeup, allowing beauty enthusiasts to virtually try on a variety of eyelash styles. This is the first “try before you buy” offering for…
    02.03.16

  • #ColorCurators limited-edition nail colors

    Nail brand Formula X is rolling out #ColorCurators, where 10 “polished powerhouses in beauty, fashion, and wellness” will create limited-edition nail colors. The first collection, Song of Style, features colors created by fashionista Aime…
    02.03.16

  • Color Cosmetics
    YouCam Hits Milestone

    YouCam Hits Milestone

    100 million downloads worldwide for makeover app.
    01.18.16

  • Color Cosmetics | Pigments
    Millennials & Makeup

    Millennials & Makeup

    2 in 5 are heavy users of the stuff.
    01.14.16

  • Hair Care
    Agadir Argan Oil Names First Brand Ambassador

    Agadir Argan Oil Names First Brand Ambassador

    Taps Larsa Pippen as celebrity spokesmodel.
    01.13.16

  • Actives | Skin Care
    Skin Whitener Goes Too Far

    Skin Whitener Goes Too Far

    Racist video pulled in Thailand.
    01.08.16

  • Clorox Green Works Sponsors StemBox

    In an effort to empower young girls within science, Clorox Green Works is sponsoring StemBox, a monthly subscription service that provides at-home science experiments and encouragement to girls. The subscription starts with introducing recipients to…
    01.04.16

  • Farouk Systems USA formed a new business relationship

    With Donald Trump no longer involved, and just weeks out from the competition, Farouk Systems USA formed a new business relationship with WME|IMG, which now operates the Miss Universe Pageant. Farouk had withdrawn its sponsorship following comments t…
    01.04.16