Marketing News


  • Sudz

    Sudz, a personal care brand that targets the 20- to 30-year-old set, is releasing an organic line of bath products with natural scents. The Sudz line includes eight bar soaps, six body washes packaged in reusable water bottles and two self-foaming pu…
    11.14.05

  • Emporio Armani

    Emporio Armani will launch its newest fragrance, Emporio Armani Night, at the end of September. Night for Him will be sold as an EDT with top notes of tangerine and grapefruit, while the Night for Her will be available as an EDP with top notes of cra…
    11.14.05

  • Lancaster Group

    This fall, Lancaster Group will release 365 Cellular Elixir, an anti-aging serum that is meant for people of all ages and skin types. 365 Cellular Elixir was designed to support the skin’s DNA protection and repair systems. Its patented technol…
    11.14.05

  • BeneFit

    l BeneFit Cosmetics will enter the fragrance business this September with the launch of Maybe Baby. Central to Maybe Baby’s positioning is the “scentertainment” concept that is designed to spark fun interactions between sales associ…
    11.14.05

  • June Jacobs

    l June Jacobs has introduced Citrus, a scent with top notes of lemon, lime, yuzu, bergamot, orange, mandarin, zesty…
    11.14.05

  • Revlon Realistic Launches

    Revlon Realistic launched a range of hair maintenance products using an anti-breakage component. “Preventing breakage while maintaining styling versatility is a top concern among women of color—especially those who regularly relax and col…
    11.14.05

  • Model Kim Martin

    Model Kim Martin was crowned Ms. Proud Lady 2003 by the American Health and Beauty Aids Institute (AHBAI) at the 2003 Proud Lady beauty show. Ms. Martin and her hairstylist Gloria Ford of the PE Executive Salon & Spa in Dolton, IL, received $1000…
    11.14.05

  • Alpha-Arbutin White mask

    For a brighter complexion, DCH USA, San Francisco, launched Alpha-Arbutin White mask. The paper mask uses alpha-arbutin from bearberries to even skin tone and reduce the appearance of liver spots. It also contains glycerine, serine and other botanica…
    11.14.05

  • GoSmile

    This month, GoSmile, New York, is introducing AM/PM toothpastes, two formulations infusing essential oils (citrus and peppermint for the AM toothpaste and mint, lavender, chamomile and vanilla for the PM toothpaste). Also included are silica to gentl…
    11.14.05

  • Babor's Scen Tao

    Babor’s ScenTao fluid infuses an Asian anti-stress and skin moisturizing blend of green tea, ginseng, gingko biloba and jujube extracts and panthenol. The soothing ScenTao fragrance captures a tangy head note, a white floral, cardamom and green…
    11.14.05

  • PHyto

    Phyto 58 PNG, new from Yon-Ka Paris, corrects capillary fragility and tissue toxins overnight. This formula was designed for normal/oily hyper-pigmented skin using rosemary essence and extract, corn and soybean oil, wheat germ oil, vitamins E and F a…
    11.14.05

  • Crushed Pearls

    Crushed pearls are featured in Jenju’s Signature Pearl cream. The Newport, CA-based company has mixed together antioxidant and protein-rich pearl powder with herbs, oils and vitamins to create this moisturizing cream that improves the skin&rsqu…
    11.14.05

  • Santa Maria

    Santa Maria, CA-based Den-Mat Corp. recently reformulated its Rembrandt Plus Superior Whitening kit to make teeth up to nine shades whiter in two weeks. The kit features a new double barrel syringe for enhanced whitening gel application and a comfort…
    11.14.05

  • Sothy's Homme

    Sothys Homme, a new line from Sothys Paris, has products that target men’s skin issues such as shaving irritation, razor bumps and excess oil. The products include a 50-minute Destressing Institute treatment as well as Hydrating Active Care res…
    11.14.05

  • PeterThomasRoth

    l PeterThomasRoth Clinical Skin Care, New York, unveiled a series of new products for streamlined skin care regimens: Anti-Aging cleansing gel with salicylic and glycolic acids and natural extracts; Max Anti-Shine Mattifying; Max Retinol Wrinkle Repa…
    11.14.05

  • Old Spices

    l Los Angeles-based Universal Group launched Old Spice High Endurance razors as part of a licensing agreement with Procter & Gamble. New products include the High Endurance Shaving System with rubber grip handles, pivoting triple blade heads and…
    11.14.05

  • Rusk

    Rusk and Hawaiian Tropic joined forces for the 20th annual Miss Hawaiian Tropic International pageant in May in Oahu, Hawaii. Seventy beauties from around the world competed and all received a Rusk Aromatherapy gift basket. Winner Erica Reams from Tu…
    11.14.05

  • Diane Von Furstenberg

    l Diane Von Furstenberg and Inter Parfums will unveil a 90-SKU color cosmetics and fragrance line next month, inspired by pre-makeup artist grande dames. Diane Von Furstenberg Beauty will debut at Henri Bendel.…
    11.14.05

  • John Paul Mitchell

    John Paul Mitchell Systems (JPMS) offers a series of back-to-school values, such as a 33.8-oz. Awapuhi shampoo and The Conditioner or The Detangler in carriers for $22, and a free 3.4-oz. Super Clean Sculpting gel with a purchase of a 16.9-oz. Freeze…
    11.14.05

  • Clarins' Azzaro

    Visit, a men’s fragrance under Clarins’ Azzaro banner, will launch this September. The sensual, spicy and smoky blue-colored juice is housed in a triangular clear bottle, topped with a titanium gray spray-through cap. Visit retails in 1.7…
    11.14.05