Marketing News


  • Thigh Therapy

    To keep unsightly cellulite-prone areas in tip-top shape, Jason Natural Cosmet-ics, Culver City, CA, unveiled its Thigh Therapy Daytime Firming gel using thermogenic yerba gold, ginseng and ginkgo biloba. Also new is Thigh Therapy Nighttime Firming c…
    11.14.05

  • Phaze 3

    PHaze 3 Refining mask, a pineapple-based anti-aging treatment, is new from Physician’s Choice, Scottsdale, AZ. Bromelain, a pineapple enzyme, serves as an anti-inflammatory agent, wound healer and exfoliator in addition to lactic and citric aci…
    11.14.05

  • Dale Earnhardt Jr.

    More than 1,500 Chicago racing fans lined up to see Dale Earnhardt Jr. promote Drakkar Noir at Carson Pirie Scott in June. This was the highest grossing one-day event in Designer Fragrances’ history. Mr. Earnhardt met and autographed bottles fo…
    11.14.05

  • Apothia

    Apothia.if, the essential oil-based fragrance from Apothia at Fred Segal, has extended the line with a body wash and body lotion. Infused with grapeseed oil, oats, vitamins and chamomile water, they retail for $30 each.…
    11.14.05

  • Aquasonic

    AquaSonic Water Jet Oral Care systems from Attitude Plus, Chicago, promises to make battery-powered toothbrushes easier to use with an unscrewable handle for water, a pressure-adjusting pump and a spray for cleanup. An oral irrigator attachment is al…
    11.14.05

  • diabetics

    Twenty-five percent of diabetics in the U.S. will develop foot problems, according to Boca Raton, FL-based Eulactol USA. The company offers Flexitol Heel balm using 25% urea to moisturize anhydrotic areas of the foot.…
    11.14.05

  • British Hairstylist

    British hairstylist Charles Worthington now offers his Results and Big Hair product lines in Duane Reade in New York. Executives said consumers will pay as much as $140 on haircuts but save money on hair products.…
    11.14.05

  • Elumen

    Elumen Prepare, new from Goldwell USA, neutralizes the negative charge in hair and allows Elumen color pigments to firmly anchor on hair and enhance the brilliance and endurance of color, executives said. l…
    11.14.05

  • BPI Launches First Scent

    Fashion designer Narciso Rodriguez launched an eponymous fragrance, Narciso Rodriguez for Her, in June. At the debut Mr. Rodriguez said, “Every designer dreams of creating his first fragrance. I’ve had this vision for a long time.”…
    11.14.05

  • Colgate Hopes to Wipe Up

    Colgate-Palmolive aims to revolutionize dishwashing with the introduction of Palmolive Dishwipes. The disposable, cloth-like wipes provide a simple way to wash dishes: consumers simply add water to create lather and rinse. The wipes come in two fragr…
    11.14.05

  • Mens Shave Cream

    San Francisco-based MD Form-ulations developed Men’s Shave créme. The rich, lubricating créme contains soothing botanicals, moisturizers and a salicylic compound to minimize bumps and ingrown hairs. Sunless Tanning crème is…
    11.14.05

  • Philip Pelusi

    l Philip Pelusi offers deep hair repair with Phyto-Life Deep Moisturizing Hair and Scalp treatment. The weekly treatment has hyaluronic acid, panthenol, sodium PCA, calcium, zinc, silk and wheat proteins.…
    11.14.05

  • Ecocare

    Ecocare Inc., Reading, PA, introduced Caviar, a cocktail of liposomes to smooth the skin, stimulate collagen synthesis, normalize dry, patched skin, prevent and help reverse photodamage and scavenge free radicals.…
    11.14.05

  • Laboratories

    A new skin cleansing line from Laboratoires Valmont in Switzerland includes four cleansers and one universal toner: White Falls emulsion removes eye makeup; Fresh Falls gel formula refreshes clogged, lackluster skin; Magic Falls cleansing oil leaves…
    11.14.05

  • Hair repair

    Bain de Terre Mega Masque White Ginger Hair Repair rescues hair that is abused, damaged and starved of moisture with ginger, according to executives at Zotos, Darien, CT. Also new from Zotos are Kwik-Kill salon disinfecting wipes, 5x7-inch towelette…
    11.14.05

  • Whiter Teeth

    Whiter teeth are possible in just one hour with Rembrandt’s One-Hour Whitening program, according to executives at Los Angeles-based DenMat. The program was given the Dental Advisor Journal’s highest rating.…
    11.14.05

  • Olivina

    Olivina is a new, rustic body care collection from Flora Napa Valley, St. Helena, CA. With an olive, vanilla and lemon leaf scent, Olivina joins the existing scents of Flora, Boheme and Ciel. It is available in lotion, lip balm and more.…
    11.14.05

  • Colorlab Cosmetics

    l Women can skip nylons with Rockford, IL-based Colorlab Cosmetics’ Liquid Nylons, a leg polish with vitamin E, calendula, linden, chamomile, cornflower and St. John’s wort.…
    11.14.05

  • Nexxus Products

    Nexxus Products Co., Santa Barbara, CA, added Aloxxi Con-ditioner-Colour Infusers. Satur-ated with Italian direct dye pigments, these temporary colors enhance existing color services or allow experimentation.…
    11.14.05

  • Estee Lauder

    l Estée Lauder’s new Pure Color Lip Vinyl gives lips a high-impact, non-sticky, lasting lip sheen using mineral waxes and polymers. Estée Lauder also acquired the Michael Kors Fragrances fragrance and beauty license, previously he…
    11.14.05