Marketing News

  • For sensitive guys, Bullie Care, Houston, TX

    November 15, 2005
    For sensitive guys, Bullie Care, Houston, TX, introduced the Refinement-Sensitive skin scrub with wheat germ and honey to naturally detoxify, exfoliate and hydrate facial skin, as well as vitamin E to slow the aging process. It is sold by professiona…


  • Cartoon character Strawberry Shortcake

    November 15, 2005
    Cartoon character Strawberry Shortcake will not only be seen but also tasted with Skillman, NJ-based Personal Products Company’s new Reach Strawberry Shortcake toothbrush and toothpaste. Under a licensing agreement with DIC Entertainment, the M…


  • Chatsworth, CA-based Natures Gate Organics

    November 15, 2005
    Chatsworth, CA-based Nature’s Gate Organics introduced the Shea Butter Moisturizing body stick to natural food stores, a shea butter solid derived from Karite nuts. Executives said it can be used on sensitive, dry, chapped, scarred and stretche…


  • Dermal Defense, Inc. paid $1 million to obtain exclusive marketing and distribution rights

    November 15, 2005
    Dermal Defense, Inc. paid $1 million to obtain exclusive marketing and distribution rights to Las Vegas-based Skinvis-ible, Inc.’s patented Antimicrobial hand sanitizer in North America. Dermal Defense previously distributed the sanitizer throu…


  • T Tao, a division of Diamond Products Co., Tampa, FL

    November 15, 2005
    Té Tao, a division of Diamond Products Co., Tampa, FL, has added several orange- and white tea flower-infused products this month, such as Té Tao body butter, Warming Sugar body polish and 3-in-1 body wash, shampoo and conditioner. Mean…


  • The Gillette Company, Boston, unveiled a print and TV ad campaign for Gillette Complete Skincare

    November 15, 2005
    The Gillette Company, Boston, unveiled a print and TV ad campaign for Gillette Complete Skincare, a new line for men guaranteeing healthy-looking skin in just 14 days. The ads, created by BBDO New York, entice men to incorporate skin care products in…


  • For thirsty hair, Dove introduced the Foam conditioner

    November 15, 2005
    For thirsty hair, Dove introduced the Foam conditioner, a mousse-like foam with more than 15 weightless moisturizers to quickly seep into hair in the shower. Available in Extra volume and Volumizing Color variants, they contain such moisturizers as f…


  • Del Laboratories, Inc., Uniondale, NY

    November 15, 2005
    Del Laboratories, Inc., Uniondale, NY, entered the professional salon channel for the first time by licensing Elizabeth Arden and Red Door trademarks for salon nail care products. Products will roll out later this year in Elizabeth Arden, Red Door an…


  • Plymouth, MA-based PartyLite

    November 15, 2005
    Plymouth, MA-based PartyLite executives said three of their four top-selling candles so far this year feature a Strawberry scent. The best-seller, Strawberry Rhubarb, was introduced in January. Executives said during the winter, U.S. consumers yearn…


  • Clean Up Toilets Magically With Clorox ToiletWand

    November 15, 2005
    The Clorox Co., Oakland, CA introduced the Clorox ToiletWand, a disposable toilet cleaning system with an ergonomic wand that clicks onto a disposable, scrubbing sponge head. Each head is impregnated with a foaming Clorox cleaner and is designed to s…


  • Celebrity manicurist Marsha Bialo

    November 15, 2005
    Celebrity manicurist Marsha Bialo launched the Decoupage Couture, a collection of nail designs that are decorative alternatives to nail wraps. She is also developing the Bialo Basix line of hand and feet care products.…


  • BriteSmile opened a teeth whitening spa in Soho, New York City

    November 15, 2005
    BriteSmile opened a teeth whitening spa in Soho, New York City. The Walnut Creek, CA-based company has 13 other locations in the U.S. The one-hour whitening treatments are administered by on-site dentists. The spas also sell BriteSmile products such…


  • San Diego-based Dr. D. Schwabs Sensitive Skin Care collection

    November 15, 2005
    San Diego-based Dr. D. Schwab’s Sensitive Skin Care collection includes the No. 848 Sensitive cleanser, No. 829 Herbal toner with natural botanical extracts, No. 835 Ginkgosome serum to calm and moisturize the skin and No. 849 Sensitive Moistur…


  • Body Bistros new Carrot + Sandalwood Eye butter

    November 15, 2005
    Body Bistro’s new Carrot + Sandalwood Eye butter and Green Apple + Neem jelly rely on the powers of ancient Indian Ayurvedic medicine to treat the skin. The Eye butter contains a bio-complex of gotu kola, neem and tumeric to nourish undereye sk…


  • San Francisco-based MD Formulations introduced its Skin Relief crme

    November 15, 2005
    San Francisco-based MD Formulations introduced its Skin Relief crème with 1% hydrocortisone, aloe and vitamin E to tackle irritated, burning and stinging skin resulting from minor burns, allergic reactions, insect bites and rashes. It is non-c…