Marketing News

  • Philip Pelusis new Fade De Phy shampoo launched in January

    November 15, 2005
    Philip Pelusi’s new Fade De Phy shampoo launched in January. This anti-color fade shampoo contains high levels of botanicals such as fennel seed and willow bark extract to make hair less porous, stronger and healthier against environmental and…


  • John Allans, New York, NY, offers Sport

    November 15, 2005
    John Allan’s, New York, NY, offers Sport, a shampoo and conditioner in one with a blend of sage, lavender and apple extracts that are gentle on the skin and hair and refresh the senses.…


  • Mens grooming company Baxter of California, Beverly Hills, CA

    November 15, 2005
    Men’s grooming company Baxter of California, Beverly Hills, CA, introduced the Vitamin E-D-A cleansing bar enriched with antioxidants, vitamins, glycerin and green tea which together condition and cleanse the skin. Also new is Face wash, a mild…


  • Donell Inc., New York, NY, recently acquired Super~Skin

    November 15, 2005
    Donell Inc., New York, NY, recently acquired Super~Skin to create Donell Super~Skin. Donell is known for its products containing the non-steroidal collagen/acid mucopolysaccharide cartilage complex. Super~Skin products help to heal sun damage, aging,…


  • New York-based Three Custom Color Specialists

    November 15, 2005
    New York-based Three Custom Color Specialists unveiled Light & Dark Clarifying Eye pencils, im-plements that can act as eye brighteners and concealers. They are sold in salons and spas.…


  • Glamorous lashes are attainable with Giorgio Armanis Star Lash

    November 15, 2005
    Glamorous lashes are attainable with Giorgio Armani’s Star Lash. The blue-tinted black mascara features a lash-separating patented wand and a lengthening microfil wax complex combining three plant waxes. It will debut this month in select depar…


  • The Aeto hair treatment line, distributed by Oloff Beauty/Barex Italiana

    November 15, 2005
    The Aeto hair treatment line, distributed by Oloff Beauty/Barex Italiana, New York, increases the hair’s breakage resistance by 47% after four treatments, according to executives. Ingredients such as bamboo, yucca, hibiscus, wild mango and co…


  • Doctors Dermatologic Formula (DDF) launched three Sun kits

    November 15, 2005
    Doctor’s Dermatologic Formula (DDF) launched three Sun kits (Matte, Moisturizing and Organic) to protect skin before and after UVA/UVB exposure. They contain the DDF Redox Antioxidant complex with 11 antioxidants. The kits are sold in Bergdorf…


  • Glo Spa, Denver, CO, offers the citrus lavender-scented Body Firming lotion

    November 15, 2005
    Glo Spa, Denver, CO, offers the citrus lavender-scented Body Firming lotion. Infused with caffeine and kola nut extract, the lotion is said to firm and tone cellulite-laden skin. It also contains mild skin exfoliants. The lotion retails for $36 in sp…


  • Cosmetic laser surgery facility Nuvo International, Henderson, NV

    November 15, 2005
    Cosmetic laser surgery facility Nuvo International, Henderson, NV, repackaged its Clear and Beautiful, Forever Young, Advanced 20 and Even Tone serums in white bottles, clear labels, darker lettering, larger logo and the phrase “photo-rejuvenat…


  • Colomer USA will introduce outdoor ad campaigns

    November 15, 2005
    Colomer USA will introduce outdoor ad campaigns in April and May. Under the Revlon Realistic brand, ads will run in five U.S. cities featuring two sensitive scalp relaxer formulations for Hispanic women and two relaxers for African-American women. Un…


  • Suave for Men, a new line from Unilever, introduced its product line

    November 15, 2005
    Suave for Men, a new line from Unilever, introduced its product line to millions of active men in 1,900 health clubs nationwide with samples in February. The sample items include Suave for Men 2 in 1 shampoo/conditioner and Suave for Men Refreshing b…


  • Socially-responsible Nirvana Candles, Soquel, CA

    November 15, 2005
    Socially-responsible Nirvana Candles, Soquel, CA, introduced a new branding strategy aimed at building customer loyalty and name recognition with prominent logos imprinted on the back of each candle and new hang tags describing each stenciled candle…


  • Lost in Translation Star Found by Calvin Klein

    November 15, 2005
    Calvin Klein Cosmetics Company has signed actress Scarlett Johansson as the face for an undisclosed Calvin Klein fragrance launching this fall. Ms. Johansson won a Best Actress Award from the British Academy of Film and Television Arts (BAFTA) for he…


  • Lancmes Primordiale Optimum, out next month

    November 15, 2005
    Lancôme’s Primordiale Optimum, out next month, is designed to minimize the first signs of aging within five days. The star ingredient is Duplex Vecteur, a blend of Bambaru nut peptide and micro-sea plant extract that plump the skin. Primo…