Marketing News


  • Sensitive Teeth Composition

    Patent No. US 6,524,558 B2: The Research Foundation of the State University of New York, Stony Brook, NY, patented an oral composition comprising a guanidinium alkaline salt or free base, a water-insoluble calcium salt and an orally acceptable carrie…
    11.14.05

  • BASF Earns Patent For

    Patent No. US 6,524,560 B1: BASF AG, Ludwigshafen, Germany, patented UV skin- and hair-protecting cosmetic (280-400nm) comprising a cosmetically suitable carrier alone or together with the UV-absorbing compounds.…
    11.14.05

  • Sea Buckthorn Oil Cosmetic

    Patent No. US 6,524,561 B2: Altai Cos-metics Ltd., Springfield, NJ, patented a cosmetic containing sea buckthorn oil to create a yellow-orange color and an antioxidant to prevent the degradation of color over time.…
    11.14.05

  • Antiperspirant with Silicone

    Patent No. US 6,524,562 B2: A research-er for P&G earned a patent for a single-phase antiperspirant composition containing a solubilized antiperspirant active, solvent, silicone elastomer and volatile silicone.…
    11.14.05

  • Gillette Launches New

    The Gillette Company, Boston, MA, unveiled a new TV ad campaign last month emphasizing Oral-B’s technological innovation and clinical superiority. The spots combine high-tech imagery of Oral-B dental experts in laboratory settings with the tagl…
    11.14.05

  • Zirh Inks Licensing Deal

    l Zirh Skin Nutrition has signed a licensing agreement with French Connection Ltd. to manufacture and distribute men’s and women’s FCUK prestige fragrances and ancillary products. The lines will debut this fall in fine department and spec…
    11.14.05

  • Hawaiian Tropic Welcomes

    Hawaiian Tropic is a step ahead of summer as it gets set with its $16 million ad campaign including regional radio, print advertising, television and pageantry. New products to be touted this year include extensions of the Hawaiian Tropic Barbie line…
    11.14.05

  • Revlon Donates $5 Million To Cancer Research in 2002

    Revlon, Inc. and the Entertainment Industry Foundation (EIF) recently distributed $5 million in grants to breast and ovarian cancer research, awareness and prevention programs from funds raised through nearly 100,000 volunteers at this year’s R…
    11.11.05

  • Colgate-Palmolive

    Colgate-Palmolive gives clothing that all-day ironed look with Suavitel Perfect Press, a wrinkle-reducing ironing spray. It contains odor neutralizers and fiber relaxers that relax wrinkles. Suavitel is the leading fabric softener in Mexico and Latin…
    11.11.05

  • Sothys new Oxyliance foundation

    Sothys’ new Oxyliance foundation, set to debut in March, is formulated to allow skin to breathe, as well as protect it against pollutants and smooth the complexion. During application, the creamy texture transforms to powder. The Oxyliance foun…
    11.11.05

  • PaperDoll Cosmetics

    PaperDoll Cosmetics, Saratoga, CA, unveiled its first line of products designed to promote women’s self esteem. Executives said PaperDoll Lip Lustre is available in a variety of shades, each denoting a different personality or private feeling b…
    11.11.05

  • Rise n Shine White Willow Volumizing mousse

    Bain de Terre, a Zotos International brand, has launched Rise n’ Shine White Willow Volumizing mousse, a liquid-to-foam medium hold styling product with white willow bark to increase volume. It also contains the bio-renew complex that provides…
    11.11.05

  • L.A. Looks new Style & Lock Microfine hair spray

    L.A. Looks’ new Style & Lock Microfine hair spray is quick drying and touchable. The spray uses a hair strengthening compound with enhanced proteins to promote strong, shiny and healthy hair, as well as thermal protection from heat styling.…
    11.11.05

  • InVitrolon

    InVitrolon, a blend of professional strength anti-aging skin care compounds, is spotlighted in Physician’s Choice’s new pHaze 24 Rejuvenating serum. InVitrolon contains epidermal growth factors, mineral and amino acids and osmoprotectants…
    11.11.05

  • New Dana Perfumes Corp. opened a New Fragrance House

    New Dana Perfumes Corp. opened a new fragrance house, Dana Classic Fragrances, to house the company’s broad portfolio of fragrances. The new house is said to signal the company’s return to the classics. In 1997, New Dana Perfumes spun off…
    11.11.05

  • The National Foundation for Cancer Research

    The National Foundation for Cancer Research (NFCR) and All Pro Sports Corp. have partnered to raise awareness and target prevention in the fight against skin cancer. Las Vegas, NV-based Skinvisible’s Invisicare polymer delivery system is the ke…
    11.11.05

  • Rusks new Being Rubber gum

    Rusk’s new Being Rubber gum can create untamed raw hairstyles with great shine and flexibility, using ingredients such as panthenol, mineral oil and natural wax. Also new is Being Primitive, a clay that can reform and reshape damp hair, contain…
    11.11.05

  • Procter & Gamble

    Procter & Gamble’s new Tremor unit is designed to target teens and have them spread the word about new products. “If we do it right, teens will spread the word naturally,” said Steve Knox, business development, Tremor. “It…
    11.11.05

  • Vintage Nouveau Colour Collection

    Artistry’s new fall and winter Vintage Nouveau colour collection is inspired by romantic shapes and feminine patterns mixed with bohemian accents and luxurious fabrics. The collection, part of Quixtar, includes a new double-ended lip and cheek…
    11.11.05

  • Yves Saint Laurent

    Yves Saint Laurent is unveiling two highly concentrated perfume extracts for the holiday season. Opium extract is an amber-essence with Eastern influences. It retails in 0.26-, 0.50- and 1-oz. sizes. Paris d’Yves Saint Laurent features delicate…
    11.11.05