Marketing News


  • Women's NBA

    The Women’s NBA will tout Cheer, Joy and five other Procter & Gamble brands as part of a three-year marketing partnership. Secret deodorant, Head & Shoulders and Herbal Essences shampoos, Cascade dishwasher detergent and Swiffer cleanin…
    11.14.05

  • Skin Cola

    SkinCola, a beverage with oxygen-activated water and immune-boosting Z-Bec (zinc, vitamins, C, B and E and oxygen), is said to serve as an antioxidant and promote cell growth and repair. “Beautiful, clear skin begins from within,” said Ne…
    11.14.05

  • Jaqua Girls Bakery

    Jaqua Girls Bakery collection satisfies the sweet tooth with Buttercream Frosting, Lemon Custard and Honey Almond body butters, as well as the Orange Vanilla Sugar Body scrub, Honey Almond Foaming Foot scrub and Brown Sugar Shimmer Body dust. The pro…
    11.14.05

  • Queen of Camouflage

    “Queen of Camouflage” and former model Judith August offers The Everything Pencil, a corrective concealer designed to hide flaws such as undereye bags and scars. Available in seven mixable shades, it is sold through Judith August Cosmetic…
    11.14.05

  • Fashion House

    Fashion house Ghost’s new Ghost Serenity fragrance features green and spicy top notes, a heart of white florals and a drydown of white musk, Tonka beans, amber and moss. The rounded flacon sits on three prongs symbolizing balance. The EDT retai…
    11.14.05

  • Merz Pharmaceuticals

    Greensboro, NC-based Merz Pharmaceuticals’ Aqua Glycolic alpha hydroxy skin care system had a facelift after 20 years with updated caps and pumps, including a special toner cap and modernized labels and colors.…
    11.14.05

  • Suave for Men

    The new Suave for Men line is designed to address the unique hair care needs of men, from dandruff to extra hold. Executives said that while 87% of men consider themselves “manly,” 57% use products with fruity or flowery scents. The sleek…
    11.14.05

  • SheaPet

    SheaPet, Santa Cruz, CA, uses moisturizing, naturally-processed Nilotica shea butter for cat and dog coat care products.…
    11.14.05

  • Thigh Therapy

    To keep unsightly cellulite-prone areas in tip-top shape, Jason Natural Cosmet-ics, Culver City, CA, unveiled its Thigh Therapy Daytime Firming gel using thermogenic yerba gold, ginseng and ginkgo biloba. Also new is Thigh Therapy Nighttime Firming c…
    11.14.05

  • Phaze 3

    PHaze 3 Refining mask, a pineapple-based anti-aging treatment, is new from Physician’s Choice, Scottsdale, AZ. Bromelain, a pineapple enzyme, serves as an anti-inflammatory agent, wound healer and exfoliator in addition to lactic and citric aci…
    11.14.05

  • Dale Earnhardt Jr.

    More than 1,500 Chicago racing fans lined up to see Dale Earnhardt Jr. promote Drakkar Noir at Carson Pirie Scott in June. This was the highest grossing one-day event in Designer Fragrances’ history. Mr. Earnhardt met and autographed bottles fo…
    11.14.05

  • Apothia

    Apothia.if, the essential oil-based fragrance from Apothia at Fred Segal, has extended the line with a body wash and body lotion. Infused with grapeseed oil, oats, vitamins and chamomile water, they retail for $30 each.…
    11.14.05

  • Aquasonic

    AquaSonic Water Jet Oral Care systems from Attitude Plus, Chicago, promises to make battery-powered toothbrushes easier to use with an unscrewable handle for water, a pressure-adjusting pump and a spray for cleanup. An oral irrigator attachment is al…
    11.14.05

  • diabetics

    Twenty-five percent of diabetics in the U.S. will develop foot problems, according to Boca Raton, FL-based Eulactol USA. The company offers Flexitol Heel balm using 25% urea to moisturize anhydrotic areas of the foot.…
    11.14.05

  • British Hairstylist

    British hairstylist Charles Worthington now offers his Results and Big Hair product lines in Duane Reade in New York. Executives said consumers will pay as much as $140 on haircuts but save money on hair products.…
    11.14.05

  • Elumen

    Elumen Prepare, new from Goldwell USA, neutralizes the negative charge in hair and allows Elumen color pigments to firmly anchor on hair and enhance the brilliance and endurance of color, executives said. l…
    11.14.05

  • BPI Launches First Scent

    Fashion designer Narciso Rodriguez launched an eponymous fragrance, Narciso Rodriguez for Her, in June. At the debut Mr. Rodriguez said, “Every designer dreams of creating his first fragrance. I’ve had this vision for a long time.”…
    11.14.05

  • Colgate Hopes to Wipe Up

    Colgate-Palmolive aims to revolutionize dishwashing with the introduction of Palmolive Dishwipes. The disposable, cloth-like wipes provide a simple way to wash dishes: consumers simply add water to create lather and rinse. The wipes come in two fragr…
    11.14.05

  • Mens Shave Cream

    San Francisco-based MD Form-ulations developed Men’s Shave créme. The rich, lubricating créme contains soothing botanicals, moisturizers and a salicylic compound to minimize bumps and ingrown hairs. Sunless Tanning crème is…
    11.14.05

  • Philip Pelusi

    l Philip Pelusi offers deep hair repair with Phyto-Life Deep Moisturizing Hair and Scalp treatment. The weekly treatment has hyaluronic acid, panthenol, sodium PCA, calcium, zinc, silk and wheat proteins.…
    11.14.05