Marketing News

  • Body Confidence, a line of age-defying supplements

    November 15, 2005
    Body Confidence, a line of age-defying supplements, is new from EuroPharma Inc., Green Bay, WI. They address key lifestyle, environmental and internal aging factors. The line includes Ageless Body Formula for intrinsic aging, Skin Cell Defense Formul…


  • 3Lab, Englewood, NJ

    November 15, 2005
    3Lab, Englewood, NJ, added The Perfect cream to diminish skin flaws and One Perfect soap with herbs, clays, chlorophyll, spices and essential oils to its Perfect Skin range. Executives said the products combine scientific research and holistic practi…


  • CA Botana, San Diego, launched the Parasol Shimmery Sun milk

    November 15, 2005
    CA Botana, San Diego, launched the Parasol Shimmery Sun milk with high UVA and UVB protection. The product also contains Alphasomes C-8, a mixture of soy glycine phospholipids to enhance active ingredient absorption, such as grapeseed extract, vitami…


  • Port Washington, NY-based Tweezerman introduced Stain Gone

    November 15, 2005
    Port Washington, NY-based Tweezerman introduced Stain Gone to CVS drugstores to prevent and remove hair color stains safely. Designed for skin, nails, clothing and countertops, the water-activated formula can be applied or removed with a wet cloth be…


  • Body Bling Body Glow

    November 15, 2005
    Body Bling Body Glow, from West Chester, PA-based makeup artist Scott Barnes, debuted on the QVC channel on April 4 and sold out during the segment.…


  • John Paul Mitchell Systems received Self magazines Best Smoothing Shampoo award

    November 15, 2005
    John Paul Mitchell Systems received Self magazine’s Best Smoothing Shampoo award for its Super Skinny Daily shampoo. The Beverly Hills-based company was also honored with Town & Country magazine’s beauty award for the Extra-Body Sculp…


  • Herbal Mint toner, new from Baxter of California

    November 15, 2005
    Herbal Mint toner, new from Baxter of California, Beverly Hills, CA, removes dirt and oil that facial cleansers leave behind utilizing anti-inflammatory extracts such as rosemary, chamomile, aloe and soy as well as antioxidants vitamins E and C and g…


  • Adidas Active antiperspirant will add a cool gel formula for women in July

    November 15, 2005
    Adidas Active antiperspirant will add a cool gel formula for women in July. The 24-hour odor and wetness protector is alcohol-free and contains the bacteria-activated Smart technology to stop odor at its source. It will be available in Pure Powder, I…


  • Contemporary Mary-kateandashley One and flirty Mary-kateandashley Two

    November 15, 2005
    Contemporary Mary-kateandashley One and flirty Mary-kateandashley Two fragrances and body mists have expanded distribution from Wal-Mart to other retailers, said parent company Dualstar Entertainment Group and licensee Coty.…


  • LAB21, Inc., New York, has launched a new anti-aging anti-acne therapy

    November 15, 2005
    LAB21, Inc., New York, has launched a new anti-aging anti-acne therapy for adults based on patent-pending DNA technology. The cream prevents new blemishes from coming to the surface, helps current blemishes heal and reduces the scarring and marks cau…


  • Car-Freshener, Watertown, NY

    November 15, 2005
    Car-Freshener, Watertown, NY, recently added air fresheners to its Just Great line featuring cartoon character Garfield the cat. The three designs include one-liners such as “It’s all about me” and “Eating is my life.”…


  • Albany, NY-based Natures Formulary unveiled the Divya line

    November 15, 2005
    Albany, NY-based Nature’s Formulary unveiled the Divya line of Ayurvedic skin care products such as body lotions, body oils and soaps. The items are based on body and skin type, for instance Vata persons require hydrating products. More info: w…


  • Avon Products won the coveted 2004 Ex Award

    November 15, 2005
    Avon Products won the coveted 2004 Ex Award for Best Mobile Marketing Tour for the company’s “Let’s Talk Beauty” marketing initiative. Launched in 2002, the tour involved seven makeover stations, a sample bar, advisors’…


  • Hypnse mascara, new from Lancme

    November 15, 2005
    Hypnôse mascara, new from Lancôme, is said to build lash volume six-fold due to SoftScupt technology, a blend of soft waxes and positively- and negatively-charged polymers. Hypnôse’s new brush also has four depositing sides, f…


  • Direct-selling candle company PartyLite, Plymouth, MA, offers Change-O-Lanterns

    November 15, 2005
    Direct-selling candle company PartyLite, Plymouth, MA, offers Change-O-Lanterns, cubic, powder-coated, metal sleeves in which candlelight radiates from the inside out. They come in Halloween and Snowflake designs. Other holiday items include the six…