Marketing News


  • Avon Products, Inc.

    Avon Products, Inc. announced the brand name and strategic direction for its planned global direct-selling beauty business focusing on the fast-growing market for young women. The brand will be named “mark.”, reflecting its positioning as…
    11.11.05

  • pH Beauty Labs

    pH Beauty Labs, Los Angeles, extended its Totally Juicy line with Totally Juicy Pineapple Deep Pore cleanser and Apple Deep Pore peel-off masque. Executives said clear skin and pores are a major concern for 15- to 35-year-olds. The cleanser contains…
    11.11.05

  • Shu Uemura has launched its La Ronde

    Shu Uemura has launched its La Ronde…The Ring Dance fall/winter makeup collection, featuring sepia tones of the past and subtle luster of the present. These misty, velvety shades are available in Pressed eye shadow, Glow On blush and Lip Rouge…
    11.11.05

  • Trix, a New Styling Line From Matrix

    Trix, a new styling line from Matrix, allows consumers to twist, shatter, reshape, soften and create various dos, according to executives. The five-SKU Trix line includes Dirtytrix messy matte clay, Textrix blast spray, Glowtrix luminous crème…
    11.11.05

  • Yardley of Londons new Secrete Cottage Logo

    Yardley of London’s new Secrete Cottage logo has a more whimsical, English look and feel. Next month, executives said Yardley will launch a new fragrance, Early Morning to Rise, inspired by freshly cut flowers from the countryside. In 2003, the…
    11.11.05

  • Natural Product Maker Jason Cosmetics

    Natural product maker Jason Cosmetics, Culver City, CA, launched its new Satin Shower body washes, a line of foamy, aromatic body washes in 30-oz. bottles. The nine sodium lauryl sulfate-free body washes include Aloe Vera, Tea Tree Oil, Citrus, Chamo…
    11.11.05

  • Holiday Insights 2002 from NPD BeautyTrends

    Christmas is expected to be rough for retailers, according to “Holiday Insights 2002” from NPD BeautyTrends, Port Washington, NY. In a quest for value, purchasing will be delayed as shoppers hold out for the best promotions, and traffic w…
    11.11.05

  • Cliniques New Repairwear Line

    Clinique’s new Repairwear line is designed to restore energy to the skin resulting from damage, protect against internal and external aggressors and irritants and enhance collagen synthesis. The line includes Repairwear Intensive night cream, I…
    11.11.05

  • Does She or Doesnt She? Clairol Revives Familiar Ad

    The Procter & Gamble Co., Cincinnati, is starting a massive ad campaign to support the Clairol hair care brand it acquired from Bristol-Myers Squibb Co. last November. P&G cited strong sales of its Clairol products as one reason why its profi…
    11.11.05

  • Jane Iredale Mineral Cosmetics

    Jane Iredale Mineral Cosmetics, Great Barrington, MA, is set for the holiday season with the new holiday gold organza bag filled with one of three 24-karat collections: Gold, Silver and Bronze. Each assortment contains synthetic dye-free LipColour, t…
    11.11.05

  • John Paul Mitchell Systems Launched the Colors True Red series

    John Paul Mitchell Systems (JPMS) launched the color’s True Red series to create long-lasting red hairdos that executives said really “pop.” The three conditioning shades, Violet Red, Red Red and Orange Red, are oxidative, low-ammon…
    11.11.05

  • Institut Dermed

    Institut’ Dermed, Atlanta, GA, offers several products to renew skin riddled with certain afflictions. New products include: for acne—Pumpkin Exfoliating cream and Clear Skin Sulfur mask; for hyperpigmentation—Exfoliating Mineral sc…
    11.11.05

  • Aloette Cosmetics New Eye Restore Complex and Restorative Enzyme Peel

    Aloette Cosmetics’ new Eye Restore complex and Restorative Enzyme peel are designed to promote youthfulness. The Atlanta, GA-based company said the Eye Restore complex, formulated with vitamin K, willowherb extract and allantoin, clinically red…
    11.11.05

  • Sofique Cream Blends Regional Herbs, Oils and Fruit and Vegetable Juices

    Based on a Dominican recipe for healthy skin in warmer climates, Sofique cream blends regional herbs, oils and fruit and vegetable juices. Executives at Sofique, West Hollywood, CA, said Sofique also helps with scarring and skin disorders such as ros…
    11.11.05

  • Pearl Ice

    Pearl Ice, a new freezer-ready eye mask from supermodel Inka, contains glass pearls that are enclosed in a transparent blue “skin” made from allergen-free plastic. The pearls travel freely within the mask to cool tired eyes and gently for…
    11.11.05

  • Dark & Lovelys Color-Treated re-laxer

    Dark & Lovely’s Color-Treated re-laxer won the 2002 Best Ethnic Personal/Beauty Care Product REX award from Drug Store News. Parent company Soft Sheen-Car-son has also won the award in the past for its Sportin’ Waves and Breakthrough…
    11.11.05

  • Kathys Family

    Kathy’s Family, Plainfield, MA, has launched new massage oils featuring natural ingredients, such as jojoba and sweet almond oils, in recyclable bottles. According to the company, the oils are based on Swanson family secrets from Minnesota. &ls…
    11.11.05

  • Bath Bloomers new Blazing Botanicals

    Bath Bloomers’ new Blazing Botanicals are a collection of fragrance candles for use in the the spa cabin. Sold in unmarked glass containers, the 6-oz. candles are available in Lavender Sachet Spa, Hibiscus Loutron, Citrus, Sento, Pine Nettle Sa…
    11.11.05

  • SkinforMen

    Washington, DC-based SkinforMen is a new doctor-formulated, easy-to-use skin care line. The line penetrates men’s thicker facial skin and solves problems such as wrinkles, discoloration and irritation. The seven products include Exfoliating cle…
    11.11.05

  • Sothys Paris has introduced Aroma Sothys

    Sothys Paris has introduced Aroma Sothys, a new collection of products to promote much-needed rest and relaxation and to instill energy. Combining ingredients such as girofle and petitgrain essential oils and biotechnolgy, products include Aroma Soth…
    11.11.05