Marketing News

  • Clean Up Toilets Magically With Clorox ToiletWand

    November 15, 2005
    The Clorox Co., Oakland, CA introduced the Clorox ToiletWand, a disposable toilet cleaning system with an ergonomic wand that clicks onto a disposable, scrubbing sponge head. Each head is impregnated with a foaming Clorox cleaner and is designed to s…


  • Plymouth, MA-based PartyLite

    November 15, 2005
    Plymouth, MA-based PartyLite executives said three of their four top-selling candles so far this year feature a Strawberry scent. The best-seller, Strawberry Rhubarb, was introduced in January. Executives said during the winter, U.S. consumers yearn…


  • Del Laboratories, Inc., Uniondale, NY

    November 15, 2005
    Del Laboratories, Inc., Uniondale, NY, entered the professional salon channel for the first time by licensing Elizabeth Arden and Red Door trademarks for salon nail care products. Products will roll out later this year in Elizabeth Arden, Red Door an…


  • For thirsty hair, Dove introduced the Foam conditioner

    November 15, 2005
    For thirsty hair, Dove introduced the Foam conditioner, a mousse-like foam with more than 15 weightless moisturizers to quickly seep into hair in the shower. Available in Extra volume and Volumizing Color variants, they contain such moisturizers as f…


  • The Gillette Company, Boston, unveiled a print and TV ad campaign for Gillette Complete Skincare

    November 15, 2005
    The Gillette Company, Boston, unveiled a print and TV ad campaign for Gillette Complete Skincare, a new line for men guaranteeing healthy-looking skin in just 14 days. The ads, created by BBDO New York, entice men to incorporate skin care products in…


  • T Tao, a division of Diamond Products Co., Tampa, FL

    November 15, 2005
    Té Tao, a division of Diamond Products Co., Tampa, FL, has added several orange- and white tea flower-infused products this month, such as Té Tao body butter, Warming Sugar body polish and 3-in-1 body wash, shampoo and conditioner. Mean…


  • Dermal Defense, Inc. paid $1 million to obtain exclusive marketing and distribution rights

    November 15, 2005
    Dermal Defense, Inc. paid $1 million to obtain exclusive marketing and distribution rights to Las Vegas-based Skinvis-ible, Inc.’s patented Antimicrobial hand sanitizer in North America. Dermal Defense previously distributed the sanitizer throu…


  • Chatsworth, CA-based Natures Gate Organics

    November 15, 2005
    Chatsworth, CA-based Nature’s Gate Organics introduced the Shea Butter Moisturizing body stick to natural food stores, a shea butter solid derived from Karite nuts. Executives said it can be used on sensitive, dry, chapped, scarred and stretche…


  • Cartoon character Strawberry Shortcake

    November 15, 2005
    Cartoon character Strawberry Shortcake will not only be seen but also tasted with Skillman, NJ-based Personal Products Company’s new Reach Strawberry Shortcake toothbrush and toothpaste. Under a licensing agreement with DIC Entertainment, the M…


  • For sensitive guys, Bullie Care, Houston, TX

    November 15, 2005
    For sensitive guys, Bullie Care, Houston, TX, introduced the Refinement-Sensitive skin scrub with wheat germ and honey to naturally detoxify, exfoliate and hydrate facial skin, as well as vitamin E to slow the aging process. It is sold by professiona…


  • Prairie Aire scented pouches, new from Earth-Kind, Inc.

    November 15, 2005
    Prairie Aire scented pouches, new from Earth-Kind, Inc., New Town, ND, contain odor-absorbing volcanic minerals and scented indigenous prairie plants. The biodegradable pouches last up to three months and come in Coriander Blossom, Sweet Pea and Ivy,…


  • Ionic coral minerals are the basis of Santa Barbara, CA-based Coral Inc.s

    November 15, 2005
    Ionic coral minerals are the basis of Santa Barbara, CA-based Coral Inc.’s Coral White toothpaste. The fluoride-free and enamel re-mineralizing toothpaste combines whitening hy-drogen peroxide with oil essences and antimicrobial and antioxidant…


  • Calgon has expanded its AhhSpa collection with Ocean Oasis

    November 15, 2005
    Calgon has expanded its Ahh…Spa collection with Ocean Oasis. Infused with the mineral-rich Marine Nutrient complex, Ahh…Spa Ocean Oasis includes the Sea soak with Sea Crystals, Intense Hydrating lotion with Sea Botanicals, Revitalizing…


  • Jane Iredale Mineral Makeup, Great Barrington, MA

    November 15, 2005
    Jane Iredale Mineral Makeup, Great Barrington, MA, offers a tasty treat with the tangerine- and ginger-flavored Cherry Sparkle and Iced Mocha lip glosses. They contain white lily gel instead of petroleum. Other lip nourishing ingredients include aloe…


  • Creative Nail Design, located in Vista, CA

    November 15, 2005
    Creative Nail Design, located in Vista, CA, launched Brisa, an odorless, hypoallergenic nail enhancement gel for customers desiring natural-looking, no-chip manicured nails. Brisa does not contain acrylates, formaldehyde or gluderaldehyde and lasts u…