Marketing News

  • Lost in Translation Star Found by Calvin Klein

    November 15, 2005
    Calvin Klein Cosmetics Company has signed actress Scarlett Johansson as the face for an undisclosed Calvin Klein fragrance launching this fall. Ms. Johansson won a Best Actress Award from the British Academy of Film and Television Arts (BAFTA) for he…


  • Lancmes Primordiale Optimum, out next month

    November 15, 2005
    Lancôme’s Primordiale Optimum, out next month, is designed to minimize the first signs of aging within five days. The star ingredient is Duplex Vecteur, a blend of Bambaru nut peptide and micro-sea plant extract that plump the skin. Primo…


  • Merz Pharmaceuticals, Greensboro, NC

    November 15, 2005
    Merz Pharmaceuticals, Greensboro, NC, has moved its prescription Appearex nail strengthener over the counter into CVS and Eckerd stores. The product is also dressed in new packaging, featuring colorful, eye-catching graphics.…


  • Elizabeth Arden has reached an exclusive agreement with Time Inc.

    November 15, 2005
    Elizabeth Arden has reached an exclusive agreement with Time Inc. to help promote the launch of Skinsimple, a skin care line with eight SKUs for all skin types at moderate prices. They will debut in Wal-Mart this month.…


  • Colgate-Palmolive has teamed up with Nickelodeon

    November 15, 2005
    Colgate-Palmolive has teamed up with Nickelodeon to launch Colgate Kids branded toothbrushes and toothpastes with SpongeBob SquarePants and Friends, the No. 1 watched show for children ages 2-11. In other news, Colgate extended its wood cleaning por…


  • Cargo Cosmetics recently launched R.adiant E.ye M.ovement

    November 15, 2005
    Cargo Cosmetics recently launched R.adiant E.ye M.ovement eye shadows, limited edition, water-based eye gels with light-reflective travel and shimmer pigments. They are available in Route 66 (turquoise to mauve), High-way 101 (iridescent pink to silv…


  • The first Zirh Skin Nutrition Spa debuted at the 2004 Sundance Film Festival

    November 15, 2005
    The first Zirh Skin Nutrition Spa debuted at the 2004 Sundance Film Festival in January. Located at the Levi’s & Fader Magazine Lodge, celebrities such as Andrew Firestone received a variety of skin care treatments.…


  • Este Lauder offered the 2004 Este Lauder Spa

    November 15, 2005
    Estée Lauder offered the 2004 Estée Lauder Spa during the Oscar festivities in February with the “Dream Team,” a group of estheticians, stylists, beauty gurus and fitness experts. In other news, Estée Lauder unveiled…


  • British amenity company Gilchrist & Soames

    November 15, 2005
    British amenity company Gilchrist & Soames has added the Essentiel Elements Hotel collection, a line of miniature aromatherapy spa products such as Wake Up Rosemary bath gel from San Francisco-based Essentiel Elements.…


  • Nature by Valmont, the latest line from Swiss company Laboratoires Valmont

    November 15, 2005
    Nature by Valmont, the latest line from Swiss company Laboratoires Valmont, features age-preventative products for young women. The refreshing cleansing gel and gentle milk cleanser combine natural ingredients and biotechnology.…


  • Almond Blossom Moisture Bath and Almond Blossom body oil

    November 15, 2005
    Almond Blossom Moisture Bath and Almond Blossom body oil are the latest additions to Kneipp’s Wellness division, Northvale, NJ. The bath contains sweet almond oil and plant extracts to maintain the skin’s natural protective barrier. The f…


  • Crabtree & Evelyn, Woodstock, CT

    November 15, 2005
    Crabtree & Evelyn, Woodstock, CT, has teamed up with the National Heart, Lung and Blood Institute’s “The Heart Truth” campaign to educate women about heart disease. Proceeds from certain soap sales will go to WomenHeart: the Nat…


  • EmerginC, New York, NY, unveiled Swift Lift

    November 15, 2005
    EmerginC, New York, NY, unveiled Swift Lift, a highly concentrated serum that imparts a temporary firming and tightening effect. Active agents consist of a marine-based polymer, micro-collagen pentapeptide, green tea, grape extract, black currant ext…


  • Rescue Beauty Lounge, New York

    November 15, 2005
    Rescue Beauty Lounge, New York, launched Antibacterial wipes sold in 30 individual packets. Executives said they are non-greasy, lightly scented, do not clog pores and are designed for nail technicians and aestheticians.…


  • New York-based John Allans new Conditioning

    November 15, 2005
    New York-based John Allan’s new Conditioning is a men’s sea kelp- and aloe-based hair conditioner, designed to seal in vital nutrients and protein.…