Marketing News

  • John Paul Mitchell Systems (JPMS), Beverly Hills, CA

    November 15, 2005
    John Paul Mitchell Systems (JPMS), Beverly Hills, CA, added 15 new hair colors to Paul Mitchell the color. The collection now offers seven color series, 13 tonal bases, 50 intermixable colors, five highlifts and five ultra toners. Also new this month…


  • Pola Cosmetics U.S.A., Carson, CA

    November 15, 2005
    Pola Cosmetics U.S.A., Carson, CA, extended its Idea Styling series with salon-inspired Idea Style Damage Care essence leave-in treatment and Idea Style Design cream for light styling. Both contain PML (poly-metha-clorisin) and arginine, which promot…


  • Oscar-nominated and Mexico-born actress Salma Hayek

    November 15, 2005
    Oscar-nominated and Mexico-born actress Salma Hayek will serve as spokesperson for Avon Products’ flagship color and fragrance brands. She will appear in print and TV ads in the third quarter. Additionally, Ms. Hayek will partner with the Avon…


  • Bleu decume, Sothys spring/summer collection

    November 15, 2005
    Bleu d’ecume, Sothys’ spring/summer collection, features dreamy blues and sand dune creams for the eyes, glazed copper and candied cherries for the lips and bronze shimmer on the face inspired by Miami. New products include Zeste d’…


  • Beyonc Knowles To Sing For Tommy Hilfiger Scent

    November 15, 2005
    Tommy Hilfiger Toiletries and Tommy Hilfiger USA have signed vocalist Beyoncé Knowles as spokesperson for a new fragrance set to debut this fall. “Not only is she extremely talented and beautiful, but she is sophisticated, intelligent an…


  • Citrus scents will be popular this summer

    November 14, 2005
    Citrus scents will be popular this summer, according to experts. For example, Essentiel Elements’ Citrus Dream bath products contain tangerine, grapefruit and mandarin orange essential oils. Glo Spa is launching Citrus Lavender and Citrus Necta…


  • Secrets of Tulum

    November 14, 2005
    Secrets of Tulum, a line based on ancient Mayan and soy extracts, is new from Himlight Creations, Vancouver, Canada. Three shampoo and conditioner blends contain tomato, hot chili and cactus extracts to revitalize fine or damaged hair. The products d…


  • Oakville

    November 14, 2005
    Oakville, Ontario-based Ojon Inc. now offers an updated version of a hair conditioning treatment developed by the Miskito Indians. Ojon Restorative hair treatment contains rich palm nut oil from Central America, which smoothes, rebuilds and fortifies…


  • Limited Brands

    November 14, 2005
    The aura science experiment is over. Limited Brands, Columbus, OH, will move its aura science brand into more than 300 Victoria’s Secret Beauty stores in 2004 and close nine freestanding aura science stores. Shiseido will continue to partner in…


  • Nikali launched Sugar Splash

    November 14, 2005
    Hollywood, FL-based Nikali launched Sugar Splash, a conditioning body wash with a rich vanilla butter scent. The foaming gel also contains collagen and vitamin C to gently smooth and condition the skin. It is sold in spas nationwide.…


  • Singer Jessica Simpson

    November 14, 2005
    Singer Jessica Simpson will be the face for Dessert, a lickable fragrance and body care line that will debut in April in Sephora. The three scents available will include Creamy, Dreamy and Juicy in product forms such as kissable fragrance, powdered s…


  • Dollar stores

    November 14, 2005
    Dollar stores have recently been flooded with discount makeup items. For example, a former Caboodles president has launched Ten, Icebox created Au79, Cosmetic 2000 launched Hugs & Kisses, Almar Sales launched Beauty Basic and Mirage Cosmetics int…


  • Natures Gate Organics new Cocoa Butter Body stick

    November 14, 2005
    Nature’s Gate Organics’ new Cocoa Butter Body stick combines cocoa butter, vitamins A and E and coconut oil to soften and moisturize skin. Chatsworth, CA-based executives said the convenient stick has a vanilla and chocolate fragrance. It…


  • Trendline Lagoom

    November 14, 2005
    Trendline Lagoom, the latest hair styling product from Goldwell USA, features a bubble-entrapped, elastomer formulation that adds shine and strong hold to hair without stiffness, stickiness or flaking, according to executives. The alcohol-free Lagoom…


  • MD Formulations

    November 14, 2005
    Starting in March, MD Formulations, San Francisco, CA, will offer a pair of flower-printed moisture gloves to accompany its MD Formulations Hand & Body crème. When heated, the gloves open pores and allow for maximum moisture absorption, ex…