Marketing News

  • Joe Grooming

    November 14, 2005
    Joe Grooming’s new Grooming compound offers maximum texture and molding in a water-based styling paste. The Chesterfield, MO-based company created an organic complex to inhibit UV radiation, build hair strength and add shine without the use of…


  • Unilevers Suave brand and Almar Sales Company

    November 14, 2005
    Unilever’s Suave brand and Almar Sales Company, New York, signed a five-year licensing agreement to launch a line of hair accessory products under the Suave name. The agreement covers the U.S. and Canada and includes elastics, combs, clips, bar…


  • Laboratoires Valmont

    November 14, 2005
    Laboratoires Valmont, a division of CVL Cosmetics SA, Morges, Switzerland, recently introduced an exfoliant with fine diatom algae particles and meristem to stimulate surface blood circulation and reduce inflammation.…


  • Clear Essence Cosmetics USA, Inc.

    November 14, 2005
    Clear Essence Cosmetics USA, Inc., Ontario, CA, offers the Anti-Aging Treatment line formulated with herbal extracts, alpha hydroxy acids (AHAs) and glycolic acid to smooth away dead surface skin cells. AHAs also lighten age spots, freckles and sun-d…


  • 1st EnviroSaftey, Inc.

    November 14, 2005
    1st EnviroSaftey, Inc., St. James, FL, has launched a line of eponymous bio-based cleaners derived from colloidal chemistry and plant extracts such as cactus and corn. Executives said EPA assessment studies showed several common organic pollutants we…


  • Den-Mat Corp.

    November 14, 2005
    Den-Mat Corp., Santa Maria, CA, was honored with the Recognition of Excellence award at The Dental Advisor magazine’s 20th anniversary dental conference in November. It recognized Den-Mat’s contribution to the dental profession, which inc…


  • Keunes Cream Bleach Sachets

    November 14, 2005
    Keune’s Cream Bleach Sachets with powdered hair decolorizer, the latest innovation from the Lawrenceville, GA-based company, are sold in salons in a box with a built-in dispenser.…


  • Raspberry Exfoliant body gel

    November 14, 2005
    Chatsworth, CA-based Sun Laboratories launched the Rasp-berry Exfoliant body gel, a blend of luffah and walnut shell powder, to remove surface dead skin cells.…


  • AquaSants Firming Slenderizing gel

    November 14, 2005
    AquaSanté’s Firming Slenderizing gel with nanospheres, from the Atelier Esthetique Institute, New York, contains encapsulated caffeine and theophyllin alginate to break down triglycerides. Also new is Simple Solutions’ Ultra Copper…


  • Johnson Products

    November 14, 2005
    Johnson Products’ Ultra Sheen hair care products had a cameo in the film “BarberShop2—Back in Business,” and were also tied into sweepstakes for the premier. The ads, created by Philadelphia-based ad*itive, featured New York C…


  • John Allan

    November 14, 2005
    John Allan’s, New York, unveiled Thick shampoo, specially formulated with nettle, sea kelp, sage, wheat and soy proteins and aloe to remove excess buildup and clogging oils, and add volume and moisture to thinning hair.…


  • Lather

    November 14, 2005
    Lather, Pasadena, CA, introduced the Pink Clay and Rose at-home facial system. It combines the custom-blended Pink Clay Polishing crystals with the soothing Rose Crème cleanser. The system retails for $40.…


  • Zotos International

    November 14, 2005
    Zotos International, Darien, CT, sponsored the Bread & Roses community center holiday toy and gift collection to benefit HIV-affected children for the third year in a row. More than 150 toys were donated, as well as 2000 hair care products.…


  • Advanced Research Laboratories

    November 14, 2005
    l Henkel strengthened its U.S. hair cosmetics business with the acquisition Advanc-ed Research Laboratories (ARL). The Costa Mesa, CA-based company has sales of $133 million. Henkel will combine its existing Schwarzkopf & Dep business with ARL.…


  • Alberto-Culver

    November 14, 2005
    Alberto-Culver acquired Benicia, CA-based West Coast Beauty Supply. The move adds 220 professional sales consultants, more than 120 stores in 14 western states and approximately $170 million in annual sales to Alberto’s portfolio.…