Marketing News

  • Cargo Cosmetics recently launched R.adiant E.ye M.ovement

    November 15, 2005
    Cargo Cosmetics recently launched R.adiant E.ye M.ovement eye shadows, limited edition, water-based eye gels with light-reflective travel and shimmer pigments. They are available in Route 66 (turquoise to mauve), High-way 101 (iridescent pink to silv…


  • Colgate-Palmolive has teamed up with Nickelodeon

    November 15, 2005
    Colgate-Palmolive has teamed up with Nickelodeon to launch Colgate Kids branded toothbrushes and toothpastes with SpongeBob SquarePants and Friends, the No. 1 watched show for children ages 2-11. In other news, Colgate extended its wood cleaning por…


  • Elizabeth Arden has reached an exclusive agreement with Time Inc.

    November 15, 2005
    Elizabeth Arden has reached an exclusive agreement with Time Inc. to help promote the launch of Skinsimple, a skin care line with eight SKUs for all skin types at moderate prices. They will debut in Wal-Mart this month.…


  • Merz Pharmaceuticals, Greensboro, NC

    November 15, 2005
    Merz Pharmaceuticals, Greensboro, NC, has moved its prescription Appearex nail strengthener over the counter into CVS and Eckerd stores. The product is also dressed in new packaging, featuring colorful, eye-catching graphics.…


  • Lancmes Primordiale Optimum, out next month

    November 15, 2005
    Lancôme’s Primordiale Optimum, out next month, is designed to minimize the first signs of aging within five days. The star ingredient is Duplex Vecteur, a blend of Bambaru nut peptide and micro-sea plant extract that plump the skin. Primo…


  • Will Restylane Be Even Bigger than Botox?

    November 14, 2005
    The FDA recently approved Restylane, the latest wrinkle reducer to hit the market. This filler consists of hyaluronic acid to help decrease the depth of wrinkles, enhance lips and smooth scarred skin surfaces. Restylane is clear, non-animal and biode…


  • Three Custom Color Specialists

    November 14, 2005
    New York-based Three Custom Color Specialists’ Peach Trio look was inspired by the warm, bronze looks of spring/summer 2004. It combines Cool or Warm bronzer, lip gloss, crème to powder blush, Warm Nectar eyeshadow, White Shimmer eyeshad…


  • Alberto-Culver

    November 14, 2005
    Alberto-Culver acquired Benicia, CA-based West Coast Beauty Supply. The move adds 220 professional sales consultants, more than 120 stores in 14 western states and approximately $170 million in annual sales to Alberto’s portfolio.…


  • Advanced Research Laboratories

    November 14, 2005
    l Henkel strengthened its U.S. hair cosmetics business with the acquisition Advanc-ed Research Laboratories (ARL). The Costa Mesa, CA-based company has sales of $133 million. Henkel will combine its existing Schwarzkopf & Dep business with ARL.…


  • Zotos International

    November 14, 2005
    Zotos International, Darien, CT, sponsored the Bread & Roses community center holiday toy and gift collection to benefit HIV-affected children for the third year in a row. More than 150 toys were donated, as well as 2000 hair care products.…


  • Lather

    November 14, 2005
    Lather, Pasadena, CA, introduced the Pink Clay and Rose at-home facial system. It combines the custom-blended Pink Clay Polishing crystals with the soothing Rose Crème cleanser. The system retails for $40.…


  • John Allan

    November 14, 2005
    John Allan’s, New York, unveiled Thick shampoo, specially formulated with nettle, sea kelp, sage, wheat and soy proteins and aloe to remove excess buildup and clogging oils, and add volume and moisture to thinning hair.…


  • Johnson Products

    November 14, 2005
    Johnson Products’ Ultra Sheen hair care products had a cameo in the film “BarberShop2—Back in Business,” and were also tied into sweepstakes for the premier. The ads, created by Philadelphia-based ad*itive, featured New York C…


  • AquaSants Firming Slenderizing gel

    November 14, 2005
    AquaSanté’s Firming Slenderizing gel with nanospheres, from the Atelier Esthetique Institute, New York, contains encapsulated caffeine and theophyllin alginate to break down triglycerides. Also new is Simple Solutions’ Ultra Copper…


  • Raspberry Exfoliant body gel

    November 14, 2005
    Chatsworth, CA-based Sun Laboratories launched the Rasp-berry Exfoliant body gel, a blend of luffah and walnut shell powder, to remove surface dead skin cells.…