Marketing News

  • WD-40 Co. will acquire the 1001 brand

    November 15, 2005
    WD-40 Co. will acquire the 1001 brand of carpet cleaning products from PZ Cussons plc, Manchester, UK, for $11.5 million. The line is a leading brand in carpet care with 65% brand awareness and more than 40% market share in the UK.…


  • The Estée Lauder Cos.’ Jane brand has been purchased by Harry Adjmi

    November 15, 2005
    The Estée Lauder Cos.’ Jane brand has been purchased by Harry Adjmi, manufacturing company owner and consumer goods and real estate investor, and Lisa Yarnell, a mass market health and beauty veteran. They have formed a new company, Jane…


  • Philip Pelusi Phytolife, Pittsburgh, PA

    November 15, 2005
    Philip Pelusi Phytolife, Pittsburgh, PA, unveiled the Fade De Phy anti-color fade shampoo and conditioner. They contain extracts such as sunflower, fennel seed and willow bark to protect hair against UV rays, buffer pH and fortify the hair cuticle.…


  • New York-based hair stylist Mark Garrison

    November 15, 2005
    New York-based hair stylist Mark Garrison, creator of the Keratase hair care line, has opened a new salon in Manhattan. It features stainless steel floors, oversized back lit mirrors, cherry wood and off-white walls.…


  • NeoStrata Co., Princeton, NJ

    November 15, 2005
    NeoStrata Co., Princeton, NJ, signed an agreement with Berlex Inc., a U.S. affiliate of Schering AG, to develop prescription dermatological pharmaceuticals. Executives said NeoStrata’s topically applied alpha hydroxy acids and polyhydroxy acids…


  • Smyrna, GA-based CosMedix Chirally Correct skin

    November 15, 2005
    Smyrna, GA-based CosMedix Chirally Correct skin care launched Benefit Peel, a blend of fruit enzymes, L-ascorbic acid, L-retinol and salicylic acid to increase cellular turnover, stimulate protein synthesis and encourage healthier facial skin. Execut…


  • Sonoma County, CA-based Lavender MeadowsSonoma County, CA-based Lavender Meadows

    November 15, 2005
    Sonoma County, CA-based Lavender Meadows will launch an eponymous bath and body collection this month, spotlighting hand-crafted and lavender-derived lotions and soaps with witty names such as Soap Opera and Bubble or Nothing. The line will be carrie…


  • Lip Drink, the latest creation from Jane Iredale Mineral Makeup

    November 15, 2005
    Lip Drink, the latest creation from Jane Iredale Mineral Makeup, Great Barrington, MA, contains SPF 15 from Parsol 1789 and octinoxate. Oils of jojoba, avocado, macadamia and sunflower replenish lip moisture.…


  • Last month, Escada introduced Island Kiss

    November 15, 2005
    Last month, Escada introduced Island Kiss, a scent said to evoke the Greek Isles and beach wear with notes of mango, passion fruit, orange, a radiant accord, magnolia, red fruit, white peach and musk. The bottle is enveloped with a cartoon character…


  • Minneapolis-based hairstylist and salon owner Jon English

    November 15, 2005
    Minneapolis-based hairstylist and salon owner Jon English released his She-Bang 2004 collection. The haircuts unite the modern shag with solid bangs and are topped off with color overlaying and underlaying. His Ventex styling gel is at the core of al…


  • This month, Yardley London introduces the Apothary Brighton Beach collection

    November 15, 2005
    This month, Yardley London introduces the Apothary Brighton Beach collection of shimmering, exfoliating and moisturizing body care products such as Sandcastle bath salts. Yardley London also launched Piccadilly Circus, a bath line for children ages 3…


  • Comfort Zone’s new Lip Blooming Rejuvenating Replenishing Replumping

    November 15, 2005
    Comfort Zone’s new Lip Blooming Rejuvenating Replenishing Replumping 25-minute lip treatment system hides fine lines around the lips using fruit and flower extracts. The in-spa treatment includes Lip Blooming scrub, Lip Blooming mask and the fi…


  • New York-based John Allan’s new Conditioning

    November 15, 2005
    New York-based John Allan’s new Conditioning is a men’s sea kelp- and aloe-based hair conditioner, designed to seal in vital nutrients and protein.…


  • Rescue Beauty Lounge, New York

    November 15, 2005
    Rescue Beauty Lounge, New York, launched Antibacterial wipes sold in 30 individual packets. Executives said they are non-greasy, lightly scented, do not clog pores and are designed for nail technicians and aestheticians.…


  • EmerginC, New York, NY, unveiled Swift Lift

    November 15, 2005
    EmerginC, New York, NY, unveiled Swift Lift, a highly concentrated serum that imparts a temporary firming and tightening effect. Active agents consist of a marine-based polymer, micro-collagen pentapeptide, green tea, grape extract, black currant ext…