Marketing News

  • #HowDoYouLoveWildlife

    August 3, 2015
    Dawn Dish Soap is celebrating its history of supporting wildlife with the debut of its “We All Love Wildlife” video series. It showcases the positive influence that wildlife has had on rescue volunteers from Dawn’s long standing wil…


  • Zim’s product line

    August 3, 2015
    Perfecta Products, Inc. has rolled out its rebranded Zim’s product line as Zim’s Max, featuring a new logo and package design. The new packaging is a move to better position the Zim’s Max product line under a single identity that re…


  • VO5 Rolls Out Frizz-Free Promotion

    VO5 Rolls Out Frizz-Free Promotion

    July 31, 2015
    Debuts new three-step process.


  • Digital Drives Down Ad Spending Gains

    Digital Drives Down Ad Spending Gains

    July 15, 2015
    Spending increases just 2% in 2014.


  • Women Prefer Showers to Conflakes

    Women Prefer Showers to Conflakes

    July 8, 2015
    Most would skip breakfast before bathing


  • Proenza Schouler and L’Oréal To Market Fragrances

    July 1, 2015
    L’Oréal has inked a license agreement with Proenza Schouler for the creation and development of fine fragrances. The New York based women’s wear brand was founded by designers Jack McCollough and Lazaro Hernandez in 2002. &ldquo…


  • Instagram measuring the success of ads

    July 1, 2015
    Like it…then buy it. Instagram launched ads about year and a half ago, and now the platform wants to take things to the next level, offering a means for consumers to not only like what they see, but buy it too. According to a company blog post…


  • QVC founder Joseph Segel has come out of retirement to launch ProfilePro

    July 1, 2015
    QVC founder Joseph Segel has come out of retirement to launch ProfilePro, a new business that he contends will disrupt the hair care business. ProfilePRO is billed as a “totally new customized hair care system enabling hundreds of millions of p…


  • Consumers can now access product-specific fragrance information about Glade

    July 1, 2015
    Consumers can now access product-specific fragrance information about Glade via WhatsInsideSCJohnson.com, the company’s ingredient disclosure website, or by calling 800-558-5252, SC Johnson announced. They can access fragrance ingredients…


  • Break Up with Your Makeup

    July 1, 2015
    Galderma Laboratories, L.P., and the National Rosacea Society have launched “Break Up with Your Makeup,” billed as an educational campaign and contest to empower those with rosacea to feel more confident in their own skin. According to…


  • Miracle Toning Skin-Eez Skincarewear

    July 1, 2015
    Miracle Toning Skin-Eez Skincarewear—a line of toning bodywear garments said to deliver healthy cosmetic ingredients to the skin as they are worn—is making its debut at Target.com and select Target stores across the country. Made in th…


  • Amorepacific has a new beauty counter at Bloomingdale’s

    July 1, 2015
    Amorepacific has a new beauty counter at Bloomingdale’s flagship door on 59th Street in New York City. The new counter features the brand’s reimagined marketing imagery.…


  • Gillette Shave Club for men offers an enhanced subscription

    July 1, 2015
    By offering a helpful grooming content, a chance to win new prizes and perks, the new Gillette Shave Club for men offers an enhanced subscription shopping experience for consumers, according to the P&G brand. The new club, which builds on Gill…


  • National Bad Ass Hair Day

    July 1, 2015
    OGX’s latest new campaign takes aim at bad hair days. The band even celebrated “National Bad Ass Hair Day” with a new website, www.badasshairday.com, and social media campaign using #badasshairday. “There’s an overwhe…


  • “Developed with New York Makeup Artists” initiative

    July 1, 2015
    N.Y.C. New York Color has launched the “Developed with New York Makeup Artists” initiative, a program that supports the brand’s mission to deliver professional, innovative, yet budget-friendly go-to beauty essentials that have been…